amplifi social wifi presentation

36
Wi-Fi Analytics / Targeted Marketing / Social Network Engagement

Upload: sandra-tan

Post on 28-Jul-2015

177 views

Category:

Marketing


2 download

TRANSCRIPT

Page 1: AmpliFi Social WiFi presentation

Wi-Fi Analytics / Targeted Marketing /Social Network Engagement

Page 2: AmpliFi Social WiFi presentation

2

: Turn Wi-Fi into the Ultimate Marketing Machine

Page 3: AmpliFi Social WiFi presentation

Do my customers really want Free Wi-Fi?

3

Page 4: AmpliFi Social WiFi presentation

4

It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable, free Wi-Fi.

Does Wi-Fi Impact Consumer Choices?

64%of consumers make a restaurant choice based on availability of Wi-Fi services. (Accenture)

79% of businesses say that Wi-Fi helps keep customers happy while they wait (Comcast)

65% of businesses report that Wi-Fi has encouraged repeat visits (Comcast)

55% of businesses say that Wi-Fi has brought in new customers (Comcast)

Your customers

Want free Wi-Fi

Are making decisions based on its availability

Are willing to give you their info in exchange for Free Wi-Fi

You

Want Customers

Want Their Contact Info

Want to Market to Proven Buyers

Page 5: AmpliFi Social WiFi presentation

How does AmpliFi work?

5

Page 6: AmpliFi Social WiFi presentation

AmpliFi can be installed in minutes!

6

Internet DSL Modem (PLDT, Globe,

BayanDSL, Sky

Wi-Fi Router* running AmpliFi software

*We are compatible with a wide range of

Wi-Fi routers.

Customer Devices

Page 7: AmpliFi Social WiFi presentation

7

The user log in processThe splash screen can be completely customized with your branding.

Log-in utilizing Social Media accounts and stop burdening Operations with password generation/distribution.

Page 8: AmpliFi Social WiFi presentation

8

Accept TermsChoose How to Connect

(Facebook, Twitter, Instagram, Form, etc.)

Approve Wall Post (optional for customer/

merchant)

Currently enjoying free wi-fi thanks to AmpliFi!

“Like” or Follow (feature forces the

customer to like or follow; optional feature for

merchant)

Access the Internet!

Page 9: AmpliFi Social WiFi presentation

In return, your business gets…

9

Page 10: AmpliFi Social WiFi presentation

10

Automatically collected data and the power to identify and target your customers!

Profile your Customers Actionable Insights

Page 11: AmpliFi Social WiFi presentation

11

Engage Your Customers!

! Right from Your Marketing Engine, you have a full range of powerful retargeting opportunities.

! Send triggered coupons, targeted email offers, and engage with them through social media.

! Notify your most interested customers about relevant special events, specific offers, or reward them for their loyalty.

Page 12: AmpliFi Social WiFi presentation

12

Visit-triggered coupon Birthday coupon Loyalty coupon Inform customers

Page 13: AmpliFi Social WiFi presentation

13

Welcome rewardA free drink or discount the first

time a user accesses the WiFi

Loyalty rewardA free drink or discount for a

frequent visitor

Lapsed incentiveA free drink or discount for

customers that have not visited for a

while

Track campaignsThe effectiveness of your offers and

incentives can be tracked in the portal

Build an engagement strategyIdentify and segment your customers

Reward & incentivizeSend offers to your customers via automated emailsto encourage spend or repeat visits

Social engagement • Promote your business via users’ social media

• First time sign-in ask for a ‘Like’ or ‘Follow’• Users post a message every time

Manage your social platforms • You can manage all of your social

networks and do posts directly from within the Purple Portal

Page 14: AmpliFi Social WiFi presentation

14

So why is social Wi-Fi important in growing my business?

Page 15: AmpliFi Social WiFi presentation

Your Facebook Friends are:

80% more likely to visit you than non-fans

11% more likely to become a loyal customer

85% more likely to recommend your brand

Likely to spend 43% more than non-fans

Instantly increase customer loyalty while capturing social data for

intelligent marketing and retargeting.15

Why Are Social Connections Important?

Page 16: AmpliFi Social WiFi presentation

39% of adult users have between 1 and 100 friends23% have 101-250 friends20% have 251-500 friends15% have more than 500 friends250 friends is the average for all Facebook users!PEW RESEARCH CENTER Internet Project Survey Aug. – Sept. 2013

16

Putting a Value on FriendshipFacebook users differ greatly when it comes to the number of friends in their networks:

Page 17: AmpliFi Social WiFi presentation

Capture valuable customer data:

! Real name! Personal email address! Gender! Age! Visiting Habits & more!

AmpliFi Automatically Builds Your List Fast

17

New and returning visitors will be automatically added to your email marketing database.

Page 18: AmpliFi Social WiFi presentation

Customers willingly give you their information.

No More Asking (or begging, pleading, bribing, etc.)!

Other means to request for data have been met with a lot of resistance. With AmpliFi, we recognize that Wi-Fi is the only real incentive for your customers. Watch as they readily provide you with personal data in exchange for access to the Internet.

18

And The Best Part?

Page 19: AmpliFi Social WiFi presentation

Let’s Do The Math!How many customers come into your business on an average day?

19

Multiply by 30 to determine how many customers you have in an average month.

Multiply by 250 average friends to determine the social reach of your customers.

If just __% of your customers connected to your Free WiFi by social media, how many people would you reach?

Page 20: AmpliFi Social WiFi presentation

Get What You Deserve from Your Internet Connection

Free Wi-Fi often fails because your Internet Service Provider will not provide the tools to optimize your connection. AmpliFi will:

● Automatically remove inactive(idle) users that slow down your Internet connection. ● Manage bandwidth per user to provide a consistent experience for every customer. ● Monitor downtime and provide your ISP with real data. ● Create your own private Wi-Fi network for in-store staff use. ● Manage and monitor multiple sites in one go. ● Make changes real-time.

20

Page 21: AmpliFi Social WiFi presentation

MAIN FEATURES / BENEFITSAdd value to your existing Wi-Fi infrastructure

Hassle-free Login for your Customers / Staff (no more passwords!)

Customer Social Network Data & Promotion

Targeted Email Marketing

Bandwidth Management

SUMMARY OF BENEFITS

Hassle-Free Log-in for Customers & Operations.

Customer Data gathered without resistance.

Engage Users - Retarget, Reward, & Incentivize.

Go Viral - Reach your customers’ network of friends.

Optimize Your Internet Connection for better customer experience.

21

Page 22: AmpliFi Social WiFi presentation

22

Dashboard Analytics

Page 23: AmpliFi Social WiFi presentation

Overview

Page 24: AmpliFi Social WiFi presentation

Visitor Reports

Page 25: AmpliFi Social WiFi presentation

Visitor Reports

Page 26: AmpliFi Social WiFi presentation

Network Reports

Page 27: AmpliFi Social WiFi presentation

Customer Profiles

Page 28: AmpliFi Social WiFi presentation

28

Marketing Tools

Page 29: AmpliFi Social WiFi presentation

Splash Page

Page 30: AmpliFi Social WiFi presentation

Email Marketing

Page 31: AmpliFi Social WiFi presentation

Email Marketing (eShots) Visit-based

Page 32: AmpliFi Social WiFi presentation

Email Marketing (eShots) Top Customers

Page 33: AmpliFi Social WiFi presentation

Email Marketing (eShots) Birthday

Page 34: AmpliFi Social WiFi presentation

FB Post

Page 35: AmpliFi Social WiFi presentation

35

1. Just Say Yes!

2. Prepare marketing materials for the splash page

3. Site visit and installation (Just give us 10 mins!)

4. Put up Posters, Stickers, and Table Tents to get people to log in.

———————————————————————————————————————————————————

Can be managed in as little as 1 hour per month! Includes verifying your campaigns, adding new event

reminders, and managing your contacts.

———————————————————————————————————————————————————

We can complete a lot of the process with you now, in just minutes!

Ready to get started?

Getting Started is Simple!

Page 36: AmpliFi Social WiFi presentation

Thank your for your time! [email protected]