zurich insurance group @ transform conference europe

Post on 15-Apr-2017

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TRANSCRIPT

Build a strong brand internally

Marie-Sophie Teyssier

Global Head of Brand

Group Marketing and Communications

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STRONGBasis for a

It starts with CLARITY of what YOU stand for

Brand

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In

su

ran

ce

Com

pa

ny L

td

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Engage employees first - brand working sessions

3

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Our offices and agencies reflect our refreshed brand

4

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Our employees and future talents are part of the brand story

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6

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Brand frameworks for best execution

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