zee vee training

ZeeVee,Inc1 Monarch DriveLittleton, MA 01460

HD Video and Digital Signage Distribution Over Coax

Objective…

…understand how to design a system to distribute

HD video over simple coax.

Agenda• Overview of Digital Modulation• Design Examples

• Light Commercial applications• Multiple Dwelling Units (MDU)• Corporate

• Calculating Cable Loss• Configuring ZvBox

What is Digital Modulation

A Digital Modulator converts a video source into an HDTV QAM cable channel, and sends it over coax cabling to all connected HDTVs.

COAX OUT

Video Source:Digital Signage Player, Satellite, Blu-ray, Cable Box, Computer

Digital Modulator

To see the video source, tune in the ZvBox channel

Design Example- Sports Bar

Build a Multi-Channel “Head End”

Combine all the channels and distribute over RG6 coax network

ZeeVee Line Overview

Typical Applications: Residential, Digital SignageResidential

Eliminate the need to cut into walls and pull new cables. Share HD video

throughout the house using existing coax instead.

November 2009 5

Save money. Eliminate digital signage players at every display. Distribute only as many players as

needed. Broadcast to every TV using ZvBox.

Digital Signage

February 2010

STANDARD COAX

SIMPLE!

Modulated Channel with Existing Cable

ADVANTAGES OF BROADCASTING HD OVER COAX

• It’s already there!• 135 simultaneous HD channels over a

single wire• Every HDTV sold today has a built-in

tuner, able to “tune in” your channel• Adding a new channel to existing cable is

simple – just use a splitter backwards!• Adding another HDTV is simple – just use

a $5 coax splitter!• Can upgrade or add channels one at a

time – no need to do everything at once

SATELLITE RECEIVER, STB, CABLE BOX, COMPUTER OR DIGITAL SIGNAGE PLAYER

Modulator

CABLE COMPANY FEED

DRIVE UNLIMITED DISPLAYS.

JUST TUNE IN YOUR NEW CHANNEL

SIMPLE $5 SPLITTER,

BACKWARDS!

“COMBINE” YOUR NEW CHANNEL

INTO THE EXISTING LINEUP

COAX OUTVIDEO IN

ZeeVee Line Overview 6February 2010

Digital Signage: The Breakthrough

COAX WIRING. CONNECTIONS COST $5 EACH

SIGNAGE PLAYERS

MORE ADVANTAGES- Very easy to install- Very easy to add another source- Trivial to add another display

Installed Cost (Excluding displays)$600 players @ displays = $8400

vs. 3 Modulator X $1300 = $3900

PROJECT- Deploy 14 displays- Three different signage channels

Binga’s Stadium Sports Bar• 11 Channels, 40+ HDTVs: HD satellite, and security cameras

“By the way, I'm working on my second ZeeVee job as we speak. Another sports bar. They liked the idea that we could scale the system to meet their starting budget, then expand as they grew and could afford to add channels.” – Cory Plummer, HomeAV, Portland, ME

Coca-Cola Retail Store

50 HDTVs fed by 1 Digital Modulator. Tough to bid against.

Fully digital HD cable head-end built with 62 ZvPro Units• Combination HD video and digital signage

Rivers Casino – Live Sept 2009

April 2011Company Confidential 10

Assisted Living Facilities

Company Confidential

HD Video, Digital Signage

Westminster Canterbury Retirement Community

Zv digital modulators connected to digital signage players that broadcast private cable service to the health care center and all the apartments in this award-winning progressive care community.

Stadiums - Arenas

Company Confidential

HD Video, Digital Signage, Security

Toronto Maple LeafsZvBoxes deliver the game in HD to the luxury suites and more than 300 HDTVs throughout the entire Air Canada Centre and its retail store across the street.

Boston Red Sox

Buffalo Bills

Milwaukee Brewers

Carolina Panthers

Miami Dolphins

Jacksonville Jaguars

Boston College Alumni Stadium

Notre Dame Football Stadium

House of Worship

Company Confidential

Live Video, HD Video, Digital Signage

Church of Latter Day SaintsZvBoxes broadcast special events around the entire temple facility.

Northland, a church distributedZvBoxes deliver the sermon, instructional videos, and digital signage to the welcome center and classrooms throughout the church campus.

Corporate Centers

Company Confidential

HD Cable, Digital Signage, Live Video

JP Morgan ChaseZvBoxes in a downtown New York City tower deliver HD video and digital signage to all 24 floors occupied by this banking giant.

Gillette ZvBoxes broadcast HD cable and digital

signage throughout the corporate headquarters in Boston.

GMACRaytheonNew York Stock ExchangeDow Chemical

Colleges - Universities

Company Confidential

HD video, Digital Signage, Computers

Michigan State UniversityZvBoxes connected to PCs and Blu Ray players broadcast courseware and lectures to classrooms on campus.

Northwood UniversityZvBoxes connected to digital signage players use the same coax system to distribute digital signage throughout the academic buildings and dorms.

California State UniversityZvBoxes connected HD satellite boxes broadcast a private cable network to dorms and military housing on the Monterey Bay campus.

Coax is Cool• There are many great reasons to use Coax to distribute HD

video.

1. It’s already in place in most buildings

2. It carries a huge amount of info: 135 cable channels plus internet data in and out of a building all at once

3. It’s inexpensive

4. It’s easy to install with simple hand tools

5. It’s simple to expand the system

6. With RF amplifiers its reach is almost unlimited

7. It’s a proven technology- cable companies use it to light up whole cities

Connecting to Coax: Physical Connection

• Multiple modulators can be used together to create a private cable TV lineup

Combiner

Coax carrying first channel

Coax carrying channels #1 and #2 to displays

Modulator Channel #1

Coax carrying second channelModulator

Channel #2

Connecting to Coax: Physical Connection

• We inject the new channel at the “root” of the system, through a combiner.

Combiner($5 splitter backwards)

Coax carrying Modulated channel

Incoming Coax carrying cable TV lineup

Coax carrying cable TV lineup plus modulated channel

• A notch filter ensures empty channels.

Connecting to Coax: Secure an empty channel

6 MHz 6 MHz 6 MHz Empty Empty Empty

Ch. 121 Ch. 122 Ch. 123 Ch. 124 Ch. 125 Ch. 126

• The modulator uses the empty channel the notch filter creates.

Connecting to Coax

6 MHz 6 MHz 6 MHz Empty Zv Channel

Empty

Ch. 121 Ch. 122 Ch. 123 Ch. 124 Ch. 125 Ch. 126

Modem

To HDTVs

ZvBox

A

B

CE

D

Connecting to Coax – Adding Displays

ZvBox

ZvBox

ZvBox

Coax cable

Coax cable

HD Source

HD Source

HD Source

Add a display using a splitter and some coax

Connecting to Coax – Adding Sources

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Coax cable

Coax cable

HD Source

HD Source

HD Source

Cable Box ZvBoxHD Source

Add another source by adding another ZvBox

Connecting to Coax

If signal loss in the system is too great, add an RF amplifier.

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox Coax cable

HD Source

HD Source

HD Source

Cable Box ZvBoxHD Source

Calculating Signal Loss

• HDTV tuners: -10dBmV to +10dBmV input = • Each splitter, combiner, and run of coax causes signal loss.

Calculating Signal Loss• A 2 to 1 splitter reduces signal strength by 3.5dB

• In the above example, an input signal of +20dB would emerge from the splitter at what level?

2 to 1 splitter

Ou

tO

ut

In

Signal with 3.5dB loss

Signal with 3.5dB loss

Calculating Signal Loss

• 3 to 1 splitters are essentially two 2 to 1 splitters wired together.

3 to 1 splitter internal wiring, in effect

Signal with 3.5dB loss

Signal with 7dB* loss

Signal with 7dB* loss

Then another 3.5dB loss when the signal is split again...

*Losses add up. In this example, there’s a 3.5dB loss when the signal is first split.

…leaving a 7dB loss at the second two outputs.

Input signal

Calculating Signal Loss• 4 to 1 splitters are essentially three 2 to 1 splitters wired together, and reduce

signal output accordingly.

• What is the signal loss at each of the outputs?

4 to 1 splitter internal wiring, in effect

Signals with ? loss

Signals with ? loss

Calculating Signal Loss

Tip: To aid in system design, look for splitters that have dB loss labels on their outputs, and are rated to handle 1 GHz of bandwidth (5MHz-1GHz).

Calculating Signal Loss

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

4 p

ort

sp

litt

er

2 p

ort

sp

litte

r

4 port splitter

4 port splitter

Calculate total signal loss at each set of displays.

8 po

rt c

om

bin

er

-10.5 dB

-7 dB

-7 dB

-5 dB

-29.5 dB

(100’ run)

(1000’ run)

(15’ run)

Calculating Signal Loss

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

4 p

ort

sp

litt

er

2 p

ort

sp

litte

r

4 port splitter

4 port splitter

8 p

ort

co

mb

ine

r

-10.5 dB

-7 dB

-3.5 dB

-21 dB

-28 dBCalculate total signal loss at each set of displays.

(100’ run)

(1000’ run)

(15’ run)

Calculating Signal Loss

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

Cable Box ZvBox

4 p

ort

sp

litt

er

2 p

ort

sp

litte

r

4 port splitter

4 port splitter

8 p

ort

co

mb

ine

r

-10.5 dB

-7 dB

-7 dB

-21.5 dB

-74.5 dB

(100’ run)

-50 dB (1000’ run)

(15’ run)

-28 dBCalculate total signal loss at each set of displays.

Question: Assuming ZvBoxes deliver +25dBmV, will amplification be necessary anywhere in the system?

HD Video and Coax: Benefits Review

• Saves money on implementation:• Uses existing __________ - no re-wiring• Connect using a $5 ______ backwards• Produces an HDTV channel - no need for _____ at the displays

• Saves money on system expansion: • Add a display with a $5 splitter and some __________• Add another _____________ by connecting another ZvBox

• Easy to integrate: • Built-in _________ analyzer finds empty channels• ZvBox can broadcast on any of 134 channels, aka “frequency

_____”

coax/cablesplitter

coax/cablechannel/source

spectrum

agile

STB’s

HD Encoder/RF Modulators

ZvBox-170480, 720p60

$880PRICE CHANGE

ZvBox-180480, 720p60,

1080

$1080NEW !

ZvPro-280 480, 720p60,

1080

$1280PRICE CHANGE

$780NEW !

The ZvBox Line

ZvBox-160480, 720p60, Gen 3 encoder

Fan cooledComponent Video

$ Dealer Price

Cost effective - component video input onlyFan cooled, same video processor as the ZvBox 170

Adds front-panel configuration, VGA Input forDigital Signage and rack ears (for ONLY $100)

Adds 1080 encoding- same video processor as theZvPro 280

Adds Analog Audio, RS232, buffered loop thru A/V connectors and 3 year warranty

ZvCC Closed Captioning Accessory

Closed Captioning Module• Looks like a simple “Cable Adapter” – baseband video tuner inside

• Accepts composite video from source and finds CC info- just connect it, and it works

• Closed Captioning selectable AT THE TV (just like normal, for any end-user)

• Compatible with ZvPro 280 & ZvBox170/180

Television Tuner Device

I2C Data Channel

Power

ZVCC1-NA

VG

A C

on

ne

cto

r

ZP250-NAV

GA

Co

nn

ecto

r

Mo

nito

r OU

T P

ort

Set Top Box or DVD Player

Composite Video Port

Y

Pr

Pb

Y

Pr

Pb

Component Video Cable

Audio Audio

Audio: Either SPDIF (Optical or Coax), Analog, or USB

Reseller/Dealer Price$98

Introducing the HDBridge Line

Designed for medium to high channel-count head-ends

Affordable and easy to deploy

Introducing HDbridgetm Modular Clear QAM Head End System

Company Confidential

HDbridgetm - Modular EncoderHDb-420, HDb-520, HDb-620

RK1 – 8 channel Rack Chassis

HDbridge Modules

Company Confidential March 23, 2010

$865

HDb-6201080i720p

480p, 480i

$665

$565

$ Dealer Price

RF QAMOutput +25dbmv

Digital AudioOptical / Coax

ComponentY, Pr, PbVideo Input

Closed Caption Input

DC Power+12V, 18 watts

Status

ChannelSetting

10/100/1000 LAN management / configuration

Fan Cooling

HDb-520720p

480p, 480i

HDb-420480p, 480i

HDbridge Rack Chassis (wired at factory)

Holds up to 8 modules• 6RU tall

Single 8 channel combined RF output• Includes 8-1 combiner• Includes “launch amp”• Includes power supplies

Single AC connection

$360

$ Dealer Price

HDb-RK1

Rack Chassis – RK1 $360

Company Confidential

Rack Chassis – RK2 $300

Same as the HDb-RK1*

Except:

• No 8-1 Combiner

• No additional amplifier- RF output is 25 dbmv

• No RF Wire

* Includes power supplies for up to 8 modules

Company Confidential

Sample Installation - 70 Channel hospital head-end

Company Confidential

70 Satellite Receivers on one side of the rack

70 HDbridge modules on

the other side

Clean cross-wiring

Configuring ZvBoxes

• It’s easy to set:

• RF broadcast channel, RF power output, and more…

• 4 Options

• ZvConfig

• Front Panel controls (170/180 only)

• ZvCli

• ZvWebManager (Bridge Line only)

Sales, Marketing and Tech Support

Roy Bertalotto

E-mail: Roy@zeevee.com

Mobile: 508-525-0367

Melanie Rodrigue Tech Support Manager

e-mail: support@zeevee.com

Phone: 877-4ZEEVEE

Kai Rostcheck Director of Marketing

E-mail: Kai@zeevee.com

Company Confidential

Contact Info

Why ZeeVee?

• Easy and Affordable

• Full line of cost effective products from single channel to high density headends

• Highly Scalable

• Simple Configuration & Management

• Strong product roadmap drives down cost even further on a per channel basis

• Laser focused company mission & products

• True partner potential

Company Confidential

Summary

ZeeVee,Inc1 Monarch DriveLittleton, MA 01460

The End

THANK YOU!