yvr blogger presentation: create your kit: 5 key things to include in your media kit, and how to use...
Post on 03-Jul-2015
290 Views
Preview:
DESCRIPTION
TRANSCRIPT
Create Your Kit
Presented to YVR Bloggers
by Leeann Froese @lfroese @townhallbrands
Media kit in my world Media kit in YOUR world
Let’s cover 5 key things to include, and then a few ways to use the content.
1. Who are you, anyway?
• Name, bio, where you are located, stance on what you blog about and how to get in touch with you
• Be findable!
• Let folks know who you align with
2. Just the Stats Ma’am • Visitors, page views, and
demographics (where your readers live, their gender, age, income etc.)
• Tourism boards and companies ask for dated screen catches of this data
• Use a trusted stat tracking platform – such as Google Analytics
2. More on Stats…
• This matters – especially when it comes to giveaways and contests that are cross promoting
• Followers on Facebook, Twitter, Pinterest, Instagram, Google+ etc
3. Partnership
• Who have you worked with before? List any brands or companies who have previously partnered with you.
4. Promotional opportunities
• List your services and the costs
• Ads, sponsored posts, gifted product, videos, giveaways, dedicated emails
5. Toot your own Horn
• Testimonials, awards, case studies
• What are others saying about you?
• Have you been interviewed in traditional media?
Now let’s use it!
Does Size Matter? • Size will depend.
• How long you’ve been blogging, how big your numbers are, and how much past experience you have with brands, etc.
• Some bloggers might want to create a whole deck of pages or slides, and some may just need a one-page PDF
Go Pro or Go Home • Spelling, grammar, layout and tone all
matter
• Branding – consistent colours, fonts across your blog and social pages, and kit
• You might think – I am not a professional – however, If you want to monetize you have to think like the business you want to attract
Talk to me
Follow me @townhallbrands
Like me Facebook.com/townhallbrands
www.townhallbrands.com
top related