youtube on a shoestring budget
Post on 15-Jul-2015
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YouTube
• 1 billion unique users each month
• 6 billion hours of video
• Thousands of creators making 6 figures+
• YT is more custom: 1 million channels
Creative Solutions. Measured Results.
YouTube in Canada
• 74% of Canadians watch online video.
• Avg YT user: 32 hours per month.
• Avg TV user: 30 hours per week
Creative Solutions. Measured Results.
YouTube Uses
• Business
• Describe services
• Show products in greater detail
• Thought leadership
• Staff Training
• Advertisement/Promotion
• Personal
• Create/engage on interest
• Make some money
Creative Solutions. Measured Results.
YouTube Channel Checklist
• Create Channel
• Upload Avatar and background image
• Description, links to other social media
• Verify YouTube account
• Connect FB & Twitter
• Set associated website
• Set upload defaults
Creative Solutions. Measured Results.
Creating a Channel
• Google+ integration
• Better multi-user management
• Hangouts On Air
• Commenting
Creative Solutions. Measured Results.
Other channel stuff to play with
• Turn off features you don’t want
• Customize your channel homepage (playlists,
popular videos, etc)
Creative Solutions. Measured Results.
Status and Features
• Verifying enables videos longer than 15
minutes.
• Enable Monetization if you wanna get paid
Creative Solutions. Measured Results.
Advanced Settings
• Set Country
• Add channel keywords
• Link AdWords (opt)
• Set if you want to show subscribers or have
your channel recommended. (opt)
• Enter Analytics Tracking ID (opt)
Creative Solutions. Measured Results.
Upload Defaults
• Set privacy to “Unlisted”
• Set category
• Do you want comments?
• Set language
• Do you want to show stats?
Creative Solutions. Measured Results.
Smart Phones
• Pros
• Convenient
• Fast to upload
• OK autofocus
• Cons
• Fixed zoom
• Can’t handle dark scenes
• Hard to tripod mount
Creative Solutions. Measured Results.
Point and Shoot
• Pros
• Cheap
• Zoom capability
• Cons
• Bad mic
• Can’t add external mic
• Bad in dim lighting
• Can’t change lenses
Creative Solutions. Measured Results.
Camcorder
• Pros
• Loads of zoom
• Excellent autofocus
• Decent internal mic
• Can add external microphone
• Tripod mount
• Somewhat inexpensive
• Flip screen
• Cons
• Can’t change lensesCreative Solutions. Measured Results.
DSLR
• Pros
• Can change lenses
• Can add external microphone
• Tripod mount
• Cons
• Autofocus may suck
• Some lenses are loud
• Expensive
Creative Solutions. Measured Results.
Lighting
• More is almost always better.
• More lets you shoot with:
• Lower ISO (less grainy)
• Tighter aperture (more in focus)
• Higher framerate
• I try to match daylight, others go for a
yellower, warmer tint.
Creative Solutions. Measured Results.
Natural Lighting
• Bright!
• Free!
• Doesn’t last long in winter
• Doesn’t move
Creative Solutions. Measured Results.
Continuous Lighting
• LED
• Lots of control
• Not bulky
• Expensive
Creative Solutions. Measured Results.
Continuous Lighting
• CFL
• Less control
• Fragile
• Lots of light for less $
• Can use in a lamp
Look for high “CRI” bulbs
Creative Solutions. Measured Results.
Sound
Built-in microphones
• catch camera sounds (lens focusing, etc)
• catch more echo
• can’t handle wind
• are terrible in loud environments
Creative Solutions. Measured Results.
Lapel/Lavalier Mic
• Wired or Wireless (wired is CHEAP)
• Can pick up clothing noise
Creative Solutions. Measured Results.
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