your virtual identity

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At the 2011 Emerging Media Conference, Apogee’s Bill Leake presented the concept of virtual identities and how much more people are paying attention to them over the past few years.You can watch the full 1 hour video of this talk at http://wappow.com/virtual-identity

TRANSCRIPT

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

1

Your Virtual Identity:Are you managing it,

or allowing it to roam free?

William LeakeCEO, Apogee Results

@marketing_bill

25 January, 2011

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

2

What is your Virtual Identity?

An aggregate of what can be found on you via

- Google Results

- Social Networks

- Public Information Sources

- Gaming

- Other on (and offline) sources

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

Google Thyself (everybody’s doing it)

3

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

Google Results

4

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

5

Social Media Networks (OOD)

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

Latest Pew Research Data

6

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

Latest Pew Research Data (2)

7

Apogee Results Confidential. Copyright 2010

www.apogeeresults.com

8

The Gaming Environment Today

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