you&me: it's not about b2c or b2b, it's about you&me
Post on 26-May-2015
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We get people.It’s not about B2C or B2B, it’s about You&Me.
Who we are and how we do it.
You&MeWHY
We are moving from a society engineered for efficiency to a living, fluid ecosystem of enjoyable, even
meaningful experiences.
There’s something powerful about human relationships. Something about a simple story shared between two people
that helps us learn, live and love.
This simple interaction is the genesis of all communications. Story is hard-wired in each of us, and we crave it
from the time we are small.
There’s truth in a simple conversation. Today, more brands are looking to technology like apps, marketing automation and big
data to “get their story out” more efficiently.
But they forgot one thing. It’s not about them.
You&Me is our philosophy of putting people first. The best, most-loved brands seem like they were built “just for me.”
This does not happen by accident.
You&Me is about really knowing the person. The person is not a “customer” or “user” or a “target market.” The person is a human being with hopes, fears, desires and habits. It’s our passion to use technology to help improve the life of these
people better than anyone.
You&MeHOW
We understand the entire journey
We create meaningful experiences across
multiple interactions
Retail
Frontline Teams
Internal Operations
Digital
Shared experiences are our priority.Considering all the interactions upfront ensures that messaging and experiences are consistent throughout the brand ecosystem. We consider the influence of every single consumer interaction in order to make meaningful improvements.
We understand emotion
Pulling at the consumers’ emotional heartstrings.As designers of experiences, it is very important to realize every product we design is an expression of what consumers need and/or want, and each experience must align with their emotional values. When conducting research, we use a ‘character value scale.’
Our Character Value Scale
Self-Direction: Is this person independent, open to exploring and choosing new things?
Stimulation: Does this person need excitement or to be challenged in his/her decisions?
Security: Does this person need a sense of safety or stability?
Achievement: Does this person thrive on personal success?
Commitment: Does this person tend to be loyal in his/her endeavors?
We understand data science
Applied analytical thinking is key.To ensure our clients’ products are continuously evolving, we define KPIs up front and measure them throughout the experience. Our talented analysts interpret the findings and provide recommendations for enhancing the consumer experience.
Collect Data
Observe Behaviors
Set Goals
Formulate Hypothesis
Test Hypothesis
Evolve
hello@maxmedia.com
Let’s design something meaningful together
You&Me is a philosophy based on human behavior, backed by data and designed to create value for our clients. It is a practice sorely needed in an age when people expect more
from brands, more from technology and more from their agency partners.
MaxMedia co-creates meaningful experiences with our clients. Won’t you join us?
404-563-0064 | maxmedia.com
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