you wont believe who i met at the waterfront

You Won’t Believe Who I Met at The Waterfront

Meet Susanne

Copyright ! 2008 Portland Waterfront Living - Join the Community at PortlandWaterfront.com

Susanne is passionate about herInterior Design Firm

She has a website…but it’s difficult to find

Susanne isn’tsure how tograb her pieceof the pie

Meet Anthony

Anthony is a businessdevelopment executive of alocal financial services firm

Anthony is measuredon results

The firm has a very hip website,but it doesn’t really help Anthonymeet his goals

Meet Elaine

Elaine is the general managerof a group of local coffee shops

Elaine’s advertisingbudget keeps growing…but sales are not

Elaine needs amore effective wayto connect withnew and existingcustomers

Meet Corinne

Corinnemoved fromthe eastcoast to atownhomein John’sLanding

…she researched the community andlistings on PortlandWaterfront.com

Now she’s looking for arecommendation onsomeone who can helpadd warmth and colorto her new home

Meet Tom

Tom is a high networth retiree and

docks his sail boat atWaverly Yacht Club

…he’s a passionate supporter ofwaterfront conservation efforts

Tom prefers to do business with folks thatshare his interests

Meet Kyle

Kyle practices Family Medicineat OHSU Center for Healthand Healing

Kyle loves spending his down timearound the waterfront

He wants one, easy-to-remember sitefor all upcoming waterfront events

Remember

Susanne?

Not only did Corinne findher townhome on

PortlandWaterfront.com,she found Susanne’s blogand hired her because ofher passion and expertise

Susanne shared herpassion for interior design

with Portland WaterfrontLiving’s online community

where she developed ahuge following of valued

clients.

Remember

Anthony?

Tom follows thecommunity forum“Voices” on PortlandWaterfront Living anddiscovered thatAnthony’s companysupports the sameconservation efforts ashe does. Tom is now aclient of Anthony’s.

Anthony expanded his network bysharing common interests with other

online community members.

Remember

Elaine?

Kyle discovered hisfavorite new coffee shopbecause Elaine was ableto precisely and costefficiently place heradvertising along sidewaterfront events thatwere near her stores.

Elaine lowered the cost of acquiringnew customers and reduced the

complexity of engaging existing ones.

10 Easy Steps to Creating

Buzz for Your Business

1. Join a self-referencing community(geography, interests, customers)

2. Pick your niche (passion andauthority)

3. Participate (blog, advertise,syndicate)

4. Associate yourself with yourcustomer’s coincident interests(halo effect)

5. Be a good neighbor (read, link,comment)

6. Engage your audience (markets areconversations… listen+respond)

7. Publicize via other channels (online,offline, POS, SEM)

8. Reference management (ask for andleverage testimonials)

Clients likemy work!

9. Start now (don’t let Perfect be theenemy of Good)

10. Ask for help (affordable premiumservices are available to you)

you wont believe who i met at the waterfront

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