yes we can! developing your own ideas into successful world-class apps

Developing your own ideas into successful

world-class

Ilya Tchernetski @daydreameri-Free InnovationsIT-JAM, Odessa

20.08.2011Saturday, August 20, 11

#1 overall/category/grossing top in US/EU store/marketFeatured in iTunes/Android Market (App of the week /

Game of the week / Recommended)

Cut the Rope Saver My Clinic Doodle God Sizer SPB TV

Star Walk Fitness HDPower Amp Paradise Island

Angry Birds

Saturday, August 20, 11

•Make Research

• Be Disruptive

•Develop Rapidly

• Create Buzz

FROM IDEA TO APPSTORE

Saturday, August 20, 11

• Useful utility niche (productivity, lifestyle, photo etc)

• Games with physics, logic, mngt sim & FUN

• Hot trends (SoLoMo, check-ins, photo apps, gamification etc)

• Choose right OS

•Define monetization

• Check for competitors

MAKE RESEARCH

Saturday, August 20, 11

MAKE RESEARCH

Saturday, August 20, 11

BE DISRUPTIVE

•Don’t make better, make substantially different

•Mash-up - combine previously uncombined

• Create new niches & markets

• Same functionality, better usability/design/price/speed

Saturday, August 20, 11

BE DISRUPTIVE

Saturday, August 20, 11

DEVELOP RAPIDLY

• Have a picture in mind

• Prototype (Screen flows, Balsamiq, InVision, Tiggr)

• Get Real (by 37signals)

• Release fast, update often

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CREATE A BUZZ

•Option A: find publisher or pay to PR agency (PRmac, iSpreadNews, Apalon etc; from $100 to $5000)

•Option B: do it yourself

• Set targets, use analytics

• Promote in blogs (iOS - goo.gl/Cn7l2) and user communities

• Try ads (and PPI for Android)

• Use cross-promo and sharing to social networksSaturday, August 20, 11

MY EXPERIENCE

Easy browsing of airline sales

Mobile coupon

catalog with personalization

Coupon catalog you’d

love to contribute

Finance manager

meets Cut the Rope

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FURTHER READS

• “Getting Real”, “Rework”

• “the Four steps to the Epithany”

• “The Business of iPhone & iPad App Development”

• “Game-based Marketing”

• techcrunch.com, insidemobileapps.com

• insocialplay.ru, proapps.ru

Saturday, August 20, 11

Ilya Tchernetskiicher@i-free.com+79119236447

THANKS FOR ATTENTION

daydreamertchernetski

Saturday, August 20, 11