yello sub research presentation

COMPANY SNAPSHOT: A visual view and impression of the company

Company Snapshot

COMPANY SNAPSHOT: A visual view and impression of the company

INSIDE

BA

CK

FRO

NT

Company Snapshot: Menu

Located on the corner of 23rd St and Iowa

Delivery or carry out, no drive thru

Parking is easy and accessible

Walk right in

Start your eating adventure.

AEIOU: An analytical framework for understanding a situation/context

A: Activities, Actions

Menus located next to cash register

Place order (condiments? chips? drink? to go?)

Pay (cash, credit, debit and tip dammit)

Grab a menu and decide already

AEIOU: An analytical framework for understanding a situation/context

A: Activities, Actions

Takes 10 to 12 minutes (playing card for your order)

Cup for water/soda (self serve)

Silverware/napkins/condiments located on left of soda machine (self serve)

Wait on train station seats

Waiting... Drinks & Condiments

AEIOU: An analytical framework for understanding a situation/context

A: Activities, Actions

Card is called (Four of diamonds!)

Employee comes from behind counter, hands you your bag of food

Go about your day or sit and enjoy (there’s a fishtank)

Grab and Go

AEIOU: An analytical framework for understanding a situation/context

A: Activities, Actions

2 different seating areas (divided by murals)

Artwork (Beatles poster, Blues door painting, ink drawings)

Bright, “hand-crafted”, familiarity

Local Eats

AEIOU: An analytical framework for understanding a situation/context

E: Environment

AEIOU: An analytical framework for understanding a situation/context

“What you see is what you get” sort of mentality

Green aprons, not much more of a uniform

College kids, families, retirees; all ages

Cool, Groovin’ Personalities

I: Individuals, Users

Majority of take out experience self-serve

Take out items, no extension of branding

Different cups (water vs. soda)

Plain, brown bag :: sandwich wrapped in foil :: straw and lid (optional) :: silverware (get yourself) :: Water cups (red and white Coke bottles) :: soda cups (bad flourish/decoration)

Necessities, Nothing More

AEIOU: An analytical framework for understanding a situation/context

O: Objects

These employees enjoy their jobs, there’s pride in this restaurant

Without handles, the ways customers carry the take out bags range. How can we lessen the awkwarness?

Good service, good people, good food, just not good branding

Artistic beauty in this place, is there a way to utilize that?

Murals and signage around store are done by the same artist. Is there a way to maintain his stylistic approach?

Beatles references, yes, we do all live in a yellow submarine.

What about the fish tank? There’s a 26 year old fish living in there. Wowzerz.

Obviously yellow is the color choice. How can that be made more appetizing?

Conclusions

AEIOU: An analytical framework for understanding a situation/context

U: Understanding

GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH

HIT THE ROAD.23RD & IOWA.

WALK IN.GRAB A MENU.

DECIDE.ORDER.

PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.

GET CARD.IF APPLICABLE: GET CHIPS

AND OR DRINK

SIT.WAIT.

CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.

DIG IN.BUT USE YOUR MANNERS.

YELLO SUB.

YUM.

MENU

$$$

4

4

4

4

!!

A YELLO SUB SANDWICH.THIS IS THE END GOAL.

MODEL: Representing the experience

GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH

HIT THE ROAD.23RD & IOWA.

WALK IN.GRAB A MENU.

DECIDE.ORDER.

PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.

GET CARD.IF APPLICABLE: GET CHIPS

AND OR DRINK

SIT.WAIT.

CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.

DIG IN.BUT USE YOUR MANNERS.

YELLO SUB.

YUM.

MENU

$$$

44

4

4

!!

A YELLO SUB SANDWICH.THIS IS THE END GOAL.

MODEL ZOOMED: 4 of Diamonds, Stadium seats

GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH

HIT THE ROAD.23RD & IOWA.

WALK IN.GRAB A MENU.

DECIDE.ORDER.

PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.

GET CARD.IF APPLICABLE: GET CHIPS

AND OR DRINK

SIT.WAIT.

CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.

DIG IN.BUT USE YOUR MANNERS.

YELLO SUB.

YUM.

MENU

$$$

4

4

4

4

!!

A YELLO SUB SANDWICH.THIS IS THE END GOAL.

MODEL ZOOMED: Celebrating, Digging in (but remember your manners)

GRUMBLE GRUMBLE. YEP. THAT’S YOUR STOMACH

HIT THE ROAD.23RD & IOWA.

WALK IN.GRAB A MENU.

DECIDE.ORDER.

PAY (CASH, CREDIT, DEBIT)TIP. OR NOT.

GET CARD.IF APPLICABLE: GET CHIPS

AND OR DRINK

SIT.WAIT.

CELEBRATE WHEN ORDER IS CALLED.RECEIVE FOOD.

DIG IN.BUT USE YOUR MANNERS.

YELLO SUB.

YUM.

MENU

$$$

4

4

4

4

!!

A YELLO SUB SANDWICH.THIS IS THE END GOAL.