yahoo mobile meetup: bangalore & hyderabad december 2015
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AGENDA
Mobile Insights sharing
Overview of the Yahoo Mobile Developer Suite
Flurry Analytics Deep-Dive
Mobile Monetization - Yahoo App Publishing
300B
225B
150B
75B
2011 2012 2013 2014 2015 2009 2010 2008
MUSIC
GAMING
ENTERTAINMENT
SOCIAL NETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA MONTHLY FLURRY SESSIONS
Source: Flurry Analytics
MOBILE ADDICTION CONTINUES TO RISE Worldwide Daily App Usage Distribution (Millions)
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
Source: Flurry Analytics
MOBILE ADDICTS
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
Compared to World Population Rank
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280
Source: Flurry Analytics
3 HOURS AND 40 MINUTES A DAY On Mobile Devices in the US
Q1 2013 Q2 2014 Q2 2015
+35% MOBILE TIME SPENT (MINUTES)
20% BROWSER BROWSER
10%
TIME IN
BROWSER
DECREASED
BY HALF
-50% 14% BROWSER
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
US TIME SPENT ON MOBILE
Source: Flurry Analytics, comScore, Pandora, Facebook, NetMarketShare. Note: US, June 2015
Source: comScore, Pandora, Facebook, NetMarketShare, Flurry Analytics, June 2015
US TIME SPENT On Gaming, Entertainment and Messaging & Social (Minutes)
MEDIA CONSUMPTION IN APPS
Source: Pew Research, Added Value & Millward Brown Digital. Tumblr Content Engagement Study,
October 2014., Flurry Analytics
Q2 2014 Q2 2015
Including Social & Messaging (Minutes)
DAILY MINUTES/US CONSUMER
+108%
CONSUMERS PAY FOR CONTENT Global Mobile Revenues (Billions)
2014 2015
IN-APP PURCHASES MOBILE ADS (EX. SEARCH)
Source: Flurry Analytics, eMarketer, AppAnnie, Apple
KEY TAKEAWAYS
1 Mobile is massive and continues to rise.
2
3
Mobile addicts are growing, along with content consumption.
Consumers will pay for content.
Yahoo Mobile Developer Suite
Flurry Analytics +
Explorer
Yahoo App Publishing
Tumblr In-App Sharing
Yahoo Search in Apps
Yahoo App Marketing
Flurry Pulse
The first “Designed for Mobile”
and “Free” analytics platform
since 2008
16 Yahoo Confidential & Proprietary
Flurry Analytics +
Explorer
Know the data Identify your
Most valuable users Measure success
17 Yahoo Confidential & Proprietary
User experience
Custom Formats
Premium Advertisers
Yahoo App
Publishing
A Single SDK for Analytics and Advertising
One SDK gives you access to Flurry Analytics, ad serving and mediation with Yahoo App Publishing.
Monetizing your app requires no additional code. Maximize ad revenue with relevant ads.
Yahoo Mobile Developer Suite
Flurry Analytics +
Explorer
Yahoo App Publishing
Tumblr In-App Sharing
Yahoo Search in Apps
Yahoo App Marketing
Flurry Pulse
GOALS KPIs EVENTS
Drive users into chat app
Number of registered users User registration
For my Krazy Kommunicator Demo App:
Define goals, KPIs, and instrument events Dive deep with Flurry Analytics Explorer* *Email bgraham@yahoo-inc.com for access
KEY TAKEAWAYS
42 Yahoo Confidential & Proprietary
Parking Frenzy 2.0 Over 20 million downloads on Android & iOS. Games2win’s No. 1 app Parking Frenzy brings to you the ultimate drive ‘n’ park experience.
CASE STUDY I - Game2Win
43 Yahoo Confidential & Proprietary
“The goal was to identify user segments which help us boost content consumption and eventually the retention of the game. With Flurry Explorer, we found that users who bought cars gave us 2x more retention.”
Parking Frenzy 2.0
44 Yahoo Confidential & Proprietary
“Initially, the car store was hidden inside the store which was 2 clicks away from the home page. In the current version, we have brought the car store on to be only one click away from the home page.”
Before
After
Two clicks to reach a purchase screen featuring a single car
Single click to reach a purchase screen featuring a multiple cars
Parking Frenzy 2.0
“This change helped us boost car consumption by 3.26x.”
GOALS KPIs EVENTS
Boost content consumption
Users purchasing cars
Buy Monster Truck
Parking Frenzy 2.0
46 Yahoo Confidential & Proprietary
Superimpose
Superimpose is the most popular photo editing app
for photo blending/layering on iOS and Android platforms.
Millions of photos are
created with Superimpose every month.
CASE STUDY II
47 Yahoo Confidential & Proprietary
“In 2014, we had a major update of Superimpose on iOS. That unfortunately resulted in a show stopper crash affecting around 20% of our users. User rating started dropping, impacting our sales.”
Before
We received the crash log (the call stack). It was a crash due to a null pointer.
Superimpose
Results With Flurry
Fix and update the app
issue root cause understanding
proper fix in sight
instrumented Flurry events and parameters at suspected locations of the code and updated the app
“This change helped us decrease the errors numbers by 80%+.”
GOALS KPIs EVENTS
Lower the crash rate Crash rate suspected locations of the code
Superimpose
49 Yahoo Confidential & Proprietary
Game Your Video
Game Your Video is an award-winning movie maker on iOS
platforms. It entitled the "Macworld Best of Show 2012 &
App Store Best of 2012"
Tech Crunch - "Aims to make mobile video editing as simple as
possible."
CASE STUDY III
“Flurry has been an integral part of decoding data for us regarding our mobile apps. Game Your Video has extensively used Flurry metrics to evaluate the various features and attributes of the app ( a video editing app) and determine specific changes and
tweaking to the UI of the app in its present avatar.”
Game Your Video
Current Future
Most of these changes have been possible due to the insights that Flurry metrics has provided to us
Gaurav Acharekar
Head of Analytics
Games2Win
THANK YOU
Prapti Mishra
Marketing Manager
Global Delight
Pankaj Goswami
Mobile App Developer
Pixteroid
Single Suite for Analytics and Monetization
Video ads
Measure, track and analyze
app performance and user activity
Native ads Display ads
Choose the right ad format(s)
to maximize your revenue
Search-in-app
Get started with Flurry Analytics in 3 steps
69 Yahoo Confidential & Proprietary
Sign up at www.developer.yahoo.com
Create new app and download SDK
Integrate SDK with 2 lines of code
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