xy condoms
Post on 19-Jan-2015
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XY CONDOMS
ENJOYTHINK CASUAL
IS IT ONLY ESCAPE?
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
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2INTRODUCTION
WHAT IS X/Y
MAGAZINE ADS
WEB
TV ADS
GUERILLA
TOPICS
CONDOMSHAVEN’T BEENCHANGED
con.dom [ kon-duh m, kuhn- ]-noun
a thin sheath, usually of very thin rubber or latex, worn over the penis during sexual intercourse to prevent conception or sexually transmitted disease.dictionary.com
CONDOM,
SERVES TO ONE PURPOSE SINCE HAS BEEN PRODUCED.
SAFESEX
ALL RESEARCHESALL INNOVATIONSALL IDEAS
BASED ONSAFE SEX?
NO.
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2INTRODUCTION
WHAT IS X/Y
MAGAZINE ADS
WEB
TV ADS
GUERILLA
TOPICS
WHAT IS XY?
SAFETY
HEALTHY
DURABLE
ENJOYABLE
REGARDFUL
CONDOM
REALLY.
WHAT IS XY?
“People's sex lives only for pleasure or for color is not the most important reason to use the condom as a trademark to protect them is generated is described.”
“XY is safety, healthy, durable. Most important is...”
“XY protects you.”
WHAT IS XY?
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
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2INTRODUCTION
WHAT IS X/Y
MAGAZINE ADS
WEB
TV ADS
GUERILLA
TOPICS
MAGAZINEADS
“It is simple. We’re producing condoms.”
“Everyone should use.”
“Everywhere.”
“Always”
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
145
36
2INTRODUCTION
WHAT IS X/Y
MAGAZINE ADS
WEB
TV ADS
GUERILLA
TOPICS
HOW TO GETATTENTION OFPEOPLE?
TV ADS
Sleeping couple.
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
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36
2INTRODUCTION
WHAT IS X/Y
MAGAZINE ADS
WEB
TV ADS
GUERILLA
TOPICS
HOW TO GETATTENTION OFPEOPLE?
WEB
del.icio.us
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
X/YX/YX/YX/Y
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36
2INTRODUCTION
WHAT IS X/Y
MAGAZINE ADS
WEB
TV ADS
...
TOPICS
In a word...
Think casual.Use it.Enjoy.
THEEND
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