xar a cl oud case s · xar a cl oud case s tudy 2019 _the client mark dijohn is an independent real...
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Agenda
_The Client
_Their Challenge
_Our Solution
_The Results
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_The Client
Mark Dijohn is an independent real estate agent at
CENTURY 21 Results Realty Services.
Results Realty Services began in 1998 as a small real
estate company and they have managed to rise to the
top of the industry year after year by carefully studying
the marketplace and providing an unparalleled service
to their clients.
After 6 years of growth, Results Realty Services
decided to affiliate with a large player in the real
estate business: CENTURY 21, which offers
representation in 78 countries through a network of
more than 120,000 real estate professionals.
By working with a Full-Service brokerage that has a
globally recognized name, Mark and his team can
spend their time on clients and their needs.
“Our goal is to provide a memorable real estate experience for families, now and in the future!”
Mark Dijohn, Real Estate Agent
Century 21 Results Realty Services
Headquarters
Georgia, USA
Industry
Real Estate
Awards:
REALTOR of the Year 2012 by 400
North Board of REALTORS
Masters Ruby 2014
Top 10 Team 2015 by Century 21
Results
Top 10 Real Estate Offices in 2009,
2010, 2011, 2012, 2013 & 2014
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Key success drivers:
For Mark it is clear what 4 factors have played a
big role in their success:
• Top internet marketing strategy allows them to
expose homes on the top consumer-driven
websites and more than 600 partner websites.
• Partnering with Century 21 brings them more
than 90% brand awareness.
• Efficient support staff behind them to ensure
homes reach global exposure quickly.
• Relocation division to offer referral services
around the globe and bring more potential buyers
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_Their Challenge
Real estate agents need to produce a lot of mar-
keting documents to promote every property
and find the perfect buyers. They also need to
promote their services and build a reputable
brand. This means lots of time and money pro-
ducing flyers, postcards, business cards or
brochures.
Today new online marketing channels are a
great opportunity to reach new audiences to
gain visibility, but this means even more time to
invest creating Facebook ads, consistently post-
ing on Instagram, and responding to new leads.
Mark was one of many agents struggling with
marketing. He had to find time to create a mar-
keting strategy, to market new properties, to
keep everything on brand, etc. He felt too much
of his time was going to marketing and not to
interact with the client.
A typical solution agents find is to hire a design
expert that would create the designs for them.
But this can quickly become costly as there is
not just the upfront cost of the initial design, but
ongoing changes, updates, and marketing new
properties.
“Before Xara, marketing properties was tedious and very singular. I had to use desktop applications and gather pretty much everything to begin the process. I had to create templates from scratch and recreate new templates as old templates went stale. Flyers, postcards, business cards and even simple newsletters took way to much time. They became tedious and quickly outdated.“
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_Our Solution
In every business problem Mark has faced, he
has always tried to leverage new technologies to
make things easier. This time was no
different. He searched everywhere for that one
tool that would allow him to quickly generate new
and stylish marketing campaigns without having
to recreate the wheel every time. He found Xara
Cloud and signed-up for a free trial.
“With Xara, ALL my marketing has gotten more streamlined, more consistent. My branding is flawless with respect to consistency. My ideas look professional. I’ve gotten numerous compliments from clients, agents and even friends about how my marketing has suddenly taken off.”
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He immediately saw the benefits:
• The template library allows to him to pick his
favorite design and go, instead of creating every-
thing from scratch.
• BrandSpaces apply his brand to every document
— logos, colors and fonts — automatically and
consistently. He only has to add his property
images and information, that can easily be cut
and pasted from the MLS.
• He can create a Facebook post and then resize
it to any other social media channels. This way
he can have fresh posts in every channel every-
day without spending hours on it.
• Updating documents is now easy and quick.
The little time Mark invested in learning Xara
Cloud had a huge return, and he decided to pur-
chase Xara Cloud in order to maximize the value
he was getting.
“I can honestly say, I’ve spent about 1/10th the time on marketing since switching to Xara and that time consistently drops as I learn more and more about Xara’s features.”
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_The Result
Mark has dramatically reduced the amount of
time spent in creating marketing documents.
After a little bit of time invested upfront, he can
create a new postcard for his latest property in
minutes by simply using an already-made
design.
“Xara has saved me hundreds in my marketing budget but more importantly, Xara has saved me thousands of dollars in my time spent. The ease of use and ability to have one click branding, makes Xara my perfect marketing partner.”
“I’m able to create beautiful marketing materials for my listing quickly. Xara templates make me look like I spent years in art school. I’m no designer. Xara templates allow me to plug and play staging photos and MLS information. A single design can be resized and used for brochures, open house flyers, and mailings without any additional work by me. A huge time saving.”
But Mark hasn’t just saved tons of hours, the quality of his mate-
rials is excellent. He is generating more interest in his
properties, more new qualified leads, and ultimately selling
homes faster, because now his marketing material stands out
from those of the competition.
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_Want to get results like Mark’s?
Mark firmly believes internet will play a huge role in mar-
keting for real estate agents from now on, and
encourages other agents to start taking advantage of it.
For example being active in social media.
Using Xara Cloud has made marketing finally easy for
Mark, both in online and offline channels. And he is not
alone, many other agents have also used Xara Cloud to
create better marketing documents and save tons of
hours every week, that they can use to serve their clients
better.
“If you want to make your social media experience as painless as possible, spend a little money and get Xara. But not only will Xara make your social media experience easier, ALL your marketing will benefit from having Xara as your marketing partner. All real estate agents face different marketing challenges. Xara makes winning that business so much easier.”
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Would you like to get results like Mark?
Sign up for a 14-day free trial and start to save hours and hundreds of dollars in marketing.
xara.com
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