charlottesville tomorrow may 7, 2009charlottesville tomorrow : an advocate for our future. today.2...

www.cvilletomorrow.org

Charlottesville Tomorrow

May 7, 2009Charlottesville Tomorrow : An Advocate For Our Future. Today. 2

About Charlottesville Tomorrow

MissionTo inform and engage the public by providing

clear, non-partisan information and research on land use, transportation, and community design issues with the confidence an informed public will make decisions that will protect and build

upon the distinctive character of the Charlottesville-Albemarle area.

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Why is Charlottesville Tomorrow so important ?

Charlottesville Tomorrow’s core values

I. Non-partisan and objective

II. We respect the unique character of the Charlottesville-Albemarle community

III. We trust an engaged citizenry to make informed decisions for community

IV. Democratic process works best with open government and transparency

V. Cooperation and mutual understanding between Charlottesville, Albemarle & UVA

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Charlottesville Tomorrow in action

• Information sharing• Local election coverage• Research on the issues the

public cares about• Community engagement

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Innovative use of technology

ANEW

MEDIANews

Center

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Election Watch 2009

Introducing cvillepedia.org

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Our community encyclopedia

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October 2, 2007Charlottesville Tomorrow : An Advocate For Our Future. Today. 10

Become an advocate for quality growth

YOU!sign-up today

October 2, 2007Charlottesville Tomorrow : An Advocate For Our Future. Today. 11

Questions?

May 1, 2008 : Board MeetingCharlottesville Tomorrow : An Advocate For Our Future. Today. 12

E-Mail Newsletter Performance

May 1, 2008 : Board MeetingCharlottesville Tomorrow : An Advocate For Our Future. Today. 13

A commercial tax base comparison

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Our hypothesis and cycle of activity

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Research & Community Engagement

Research - Knowledge We do our homework on

growth and development We are a trusted source of

comprehensive information for public and media

We go to lots of public meetings for you

We survey public opinion We have the experience to

bring the most important news to the community

Engagement Use our website / blog to

reach thousands of people cost effectively

Use e-mail action alerts Regular radio show on

WINA with Coy Barefoot A very popular community

calendar targeted to the most important growth and development events

Audio and video as a draw

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We reach out with targeted messages

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Survey Report

Our 2007 research project

Four voter focus groups

1,045 votersinterviewed

Media engagement…

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Our hypothesis and cycle of activity