writing a user recruitment brief for ux research
Post on 21-Feb-2017
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How to create a successful user recruitment briefJess Lewes
People for Research
Who am I?Director of Projects
User recruitment expert
UXPA mentor
Theatre lover
@jesselewreviews
This is going to be a thrilling ride
What is a brief?
Brief necessities Forget about your worries and your strife (yeah man!)
Who?
Who?regularly infrequently often
recently occasionally alwaysrarely
What?
What?Downloading apps
Logging on
Use your own personal data
Recorded for internal purposes
Where?
Where?Map
Street view
Upon arrival
Contact number
When?
When?
Out of the following days and times, which are most convenient?
Why?
Why?Discovery
Alpha
Beta
Wireframe
How?
How?
In person with own device
Skype
GoToMeeting
Incentives
Personas and behaviours
Benefits?Your life will be easier if you define the full brief at the start of the project
userresearchlondon.comFriday 16th June 2017
ThanksJess Lewes
People for Research
@jesselewreviews
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