world2 branson mo 09
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Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
BRINGING YOUR CU INTO
WORLD 2.0
Morriss Partee
Wednesday, September 23, 2009
WE ARE MORE
NEEDED AND
RELEVANT
THAN EVER
Wednesday, September 23, 2009
HOW IGOT HERE
Wednesday, September 23, 2009
HOW YOUGOT HERE
Wednesday, September 23, 2009
SOCIALMEDIA
Wednesday, September 23, 2009
COMMUNITYENGAGEMENT
Wednesday, September 23, 2009
WEB 1.0
STATIC PAGES
Wednesday, September 23, 2009
WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE
COMMUNICATE, SHARE AND/OR INTERACT
Wednesday, September 23, 2009
SOCIAL MEDIA/NETWORKING SITES
Wednesday, September 23, 2009
Wednesday, September 23, 2009
WORLD 2.0:I can get
• ANY information about• ANYthing, ANY place,
ANY one, or ANY businessat ANY TIME.
(oh, and I can’t get lost, either)
Wednesday, September 23, 2009
GOOD NEWS!Now is our time to shine
• Democratically controlled• Open, honest• Authentic• Local• A solid deal!
Wednesday, September 23, 2009
100 YEARS AGO
Wednesday, September 23, 2009
What never worked for usWednesday, September 23, 2009
Word of MouthWednesday, September 23, 2009
Countries by Population
Wednesday, September 23, 2009
Countries by Population
1. China 1,337 m
Wednesday, September 23, 2009
Countries by Population
1. China 1,337 m2. India 1,162 m
Wednesday, September 23, 2009
Countries by Population
1. China 1,337 m2. India 1,162 m3. United States 306 m
Wednesday, September 23, 2009
Countries by Population
1. China 1,337 m2. India 1,162 m3. United States 306 m4. Facebook 300 m
Wednesday, September 23, 2009
Countries by Population
1. China 1,337 m2. India 1,162 m3. United States 306 m4. Facebook 300 m5. Indonesia 230 m
Wednesday, September 23, 2009
Facebook Members
0
25
50
75
100
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members
52 million
Founded
1 mil
HighSchools
Regions
CoverFast Company
100 million
Wednesday, September 23, 2009
56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.
-Cone Business Study, Sept. 2008
http://www.coneinc.com/content1182
*60% of Americans currently use social media.
Wednesday, September 23, 2009
Wednesday, September 23, 2009
craigslist
SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG
BLOCKED?
Wednesday, September 23, 2009
What should I do now?
Wednesday, September 23, 2009
CU social media case studiesCommon Wealth CU, Alberta, Young & FreeVancity CU, Vancouver, Change EverythingVerity CU, Seattle, We are V blogCarolina Postal CU, NC, I love my hooptyUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Maine State CU, Augusta, Flickr photo contestSouth Carolina FCU, Charleston, Y&F SC
Wednesday, September 23, 2009
Wednesday, September 23, 2009
Wednesday, September 23, 2009
Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts$3,982,000 deposits into Y&F accounts
Wednesday, September 23, 2009
What it is: Community blog to make Vancouver and BC a better place to live
Results: Featured coverage in local media, including TV and newspaper
Increased loyalty among members
Reinforces triple-bottom line of the CUWednesday, September 23, 2009
Wednesday, September 23, 2009
New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.
Shari StormVP Marketing
Verity CUSeattle WA
Wednesday, September 23, 2009
Wednesday, September 23, 2009
Wednesday, September 23, 2009
MemberNoteWednesday, September 23, 2009
MemberNote29% 41-5528% 25-4023% 56+
11% 18-24Wednesday, September 23, 2009
Blogging the Corporate CUMELTDOWNhttp://unrealizedlosses.blogspot.com
Wednesday, September 23, 2009
Wednesday, September 23, 2009
TIME TO JUMP IN!
Wednesday, September 23, 2009
Join/Participate in
YOUR
online community:
www.EverythingCU.com
Wednesday, September 23, 2009
Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
morriss@everythingcu.com413·535·0621
http://everythingcu.wordpress.comFriend me on EverythingCU, Facebook, Twitter, LinkedIn
Today’s slides are on Slideshare.net
Wednesday, September 23, 2009
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