world origins tasting tour sri lanka. video table of contents where is sri lanka? tea tasting...

World Origins Tasting Tour

Sri Lanka

Video

Table of Contents

Where is Sri Lanka?

Tea Tasting

History & Industry Background

Regional characteristics

Questions & Answers

Emerging trends and challenges

Sri Lankan tea in North America

Questions & Answers

Where is Sri Lanka?

Table of Contents

Where is Sri Lanka?

Tea Tasting

History & Industry Background

Regional characteristics

Questions & Answers

Emerging trends and challenges

Sri Lankan tea in North America

Questions & Answers

1st Tasting

Dimbulla Seasonal Supreme Pekoe

Organic, Fair Trade, Biodynamic

Western Slopes

Dry Season: January – April

Shotty Appearance

Seasonal Character in Liquor

Classic Sri Lankan Specialty Tea

2nd Tasting

Idulgashina Green OP 1

From the 1st organic tea estate

Fair Trade, Biodynamic

Green, breaks the stereotype of Ceylon teas

Light, Brisk

Similar to a sweet Sencha or Mao Fang

3rd Tasting

Silver Needle Kirkoswald

1st Place Award-Winner

Delicate White Tea

High-end Specialty Tea

4thTasting

Low – Country Award-winning Tea

Low-Grown, 1st Place Tea

Lots of Tips

Malty, well-made

Table of Contents

Where is Sri Lanka

Tea Tasting

History & Industry Background

Regional characteristics

Questions & Answers

Emerging trends and challenges

Sri Lankan tea in North America

Questions & Answers

Serendipitous Beginnings

“Ceylon” tea

Coffee blight

Tea was the dominant industry in Sri Lanka during the 20th century

Nationalization to privatization

Current Production

Leading exporter to global market

Principal exporter of orthodox and value added teas

Auction system

Billion dollar industry since 2007

New logo and initiatives

Tea Industry Overview

Production: Approximately 320 million kilograms per year

Annual Revenue 2010: US $1.2 billion

Tea Industry OverviewSri Lanka Tea Exports 2010 (Top 10 Countries) 52% of all exports to the Middle East and North Africa

Tea Industry Overview

World Auction Averages – 2010 (in US$) 95% of Sri Lankan Tea is sold through auctions

What’s Unique About Sri Lankan Tea?

Distinct micro-climates

Quality seasons

Tea Research Institute

“Cleanest” teas

Table of Contents

Where is Sri Lanka?

Tea Tasting

History & Industry Background

Regional characteristics

Questions & Answers

Emerging trends and challenges

Sri Lankan tea in North America

Questions & Answers

Nuwara Eliya – Delicately Fragrant

High elevation (5000-7000 ft)

Champagne teas

Light & fragrant with distinct flavor

Lover’s Leap OP

Dimbulla – Refreshingly Mellow

Western high-grown origin

Shaped by the monsoon

Distinct quality season

Venture OP

(Organic & Fair Trade)

Uva – Exotically Aromatic

Originating in Eastern mountains

Distinct quality season

Prevalent tea in blends

Uva Highlands Pekoe

Uda Pussellawa – Exquisitely Tangy

Two quality seasons

Medium body

Suitable for iced teas

High Forest FBOP

Kandy – Intensely Full-bodied

Loohcandura: First tea plantation

Mid-elevation teas

Thick & strong teas

Kenilworth OP

Ruhuna – Distinctively Unique

Low elevation

Strong & deep colored teas

Stylish tippy teas

FBOPF Ex Spl

Table of Contents

Where is Sri Lanka?

Tea Tasting

History & Industry Background

Regional Characteristics

Questions & Answers

Emerging trends and challenges

Sri Lankan tea in North America

Questions & Answers

Table of Contents

Where is Sri Lanka?

Tea Tasting

History & Industry Background

Regional Characteristics

Questions & Answers

Emerging trends & Challenges

Sri Lankan tea in North America

Questions & Answers

Emerging Trends & Challenges

Increased demand for orthodox teas, sophisticated blends, and specialty teas

High cost of production

Shortages of labor

Production of safe teas

New initiatives for value addition

Table of Contents

Where is Sri Lanka?

Tea Tasting

History & Industry Background

Regional Characteristics

Questions & Answers

Emerging trends & Challenges

Sri Lankan Tea in North America

Questions & Answers

Sri Lankan Tea in the North America

The US is becoming a major importer of specialty teas

Sri Lankan teas entering packaged and gift segments

Organic teas

Iced teas

Table of Contents

Where is Sri Lanka?

History & Industry Background

Regional Characteristics

Questions & Answers

Emerging trends and challenges

Sri Lankan tea in North America

Questions & Answers

www.qtradeteas.com | (949) 766-0070 | info@qtradeteas.com

Booth 300

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