world newspaper congress 11: session sustainability, mattias höjer Åsamoberg

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63rd WORLD NEWSPAPER CONGRESS

Session: Sustainability Title: Centre for Sustainable Communications Speaker: Mattias Höjer, Åsa Moberg

Vienna, Reed Messe Wien

Mark your calendar

64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM

www.wan-ifra.org/kiev2012

Centre for Sustainable Communications

Page 1September 1, 2010

Mattias Höjer, Åsa MobergCentre for Sustainable Communications

KTH Royal Institute of TechnologyStockholm

Centre for Sustainable Communications

Page 27 March 2011

Centre for Sustainable Communications

Page 37 March 2011

and some others

Centre for Sustainable Communications

Page 5

Four Strategic Areas:

People– People, practices and behaviour in a sustainable ICT society

Centre for Sustainable Communications

Page 6

Four Strategic Areas:

Cities – sustainable solutions for ICT in cities

Centre for Sustainable Communications

Page 7

Four Strategic Areas:

Impacts – Sustainability impacts of ICT and media

Centre for Sustainable Communications

Page 8

Four Strategic Areas:

Methods and Tools – Methods and ICT-tools for sustainability assessments

Climate impact of media and ICT

0100200300400

TV Printed media PCsOther E&M hardwareFixed telecomMobile telecomData centers

Mt C

O2-

eq

Content distribution life cycle

Environmental impacts of printed newspapers

Environmental impacts of printed newspapers

Environmental impacts of printed newspapers

Environmental impacts of electronic newspapers

Environmental impacts of electronic newspapers

Environmental impacts of electronic newspapers

Environmental impacts of electronic newspapers

Environmental impacts of electronic newspapers

Which one is better?

It depends….

What makes a difference?

Electronic newspapers• Energy• Devices used for many purposes• Life time of devices• Recycling

Printed newspapers• Energy• Number of pages• Number of readers per printed copy

Key issues• Benefit/reason for reading • Substitution

Publishers contribution

Greener production – Energy efficient processes– Less waste, chemicals and ink– Efficient distribution– Demands on suppliers - in all supply chains

Less production/other production– Less wasted copies– Shared subscription – Substitution, either e-version or printed version

Content– Professional coverage of new developments– Critical and knowledge-based coverage of

environmental assessments– Coverage of lifestyle and environment

Centre for Sustainable Communications

Page 22

What can media do about environmental sustainability - and still do business?

Centre for Sustainable Communications

Page 23

Thank you!Visit us at: cesc.kth.se

cesc.kth.se

Centre for Sustainable Communications

Page 24

Mattias Höjer• E-mail: hojer@kth.se• Tel: +46-8-790 64 51

Åsa Moberg• E-mail: asa.moberg@abe.kth.se• Tel: +46-8-790 8514

Centre for Sustainable Communications

Page 25

CESCs partners

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