workings for tesco wine range

C R I S P & A R O M AT I C

WEST LAKE RESERVE IS Delicious ENJOYED ON ITS OWN OR WITH A WIDE

RANGE OF MEALS

W E S T L A K E

C R I S P & A R O M AT I C

Reserve White

WEST LAKE RESERVE IS Delicious ENJOYED ON ITS OWN OR WITH A WIDE

RANGE OF MEALS

W E S T L A K E

W E S T L A K EW E S T L A K E

C R I S P & A R O M AT I C

Reserve White

WEST LAKE RESERVE IS DELICIOUS ENJOYED ON ITS OWN OR WITH A WIDE

RANGE OF MEALS

WESTLAKE RESERVE IS DELICIOUS ENJOYED ON ITS OWN OR WITH A WIDE

RANGE OF MEALS

RESERVE WHITED RY, F RU I T Y & R E F R E S H I N GReserve White

GREAT BRITAIN

WESTLAKE

A. B. C. D.

TESCO

WORLD

Global WineA U S T R A L I A

moments

MomentsChardonnay 2009

THE WELLTRAVELLEDBOTTLE

LLLLEEEDDD

2009

Chardonnay2009

GREAT BRITAIN

LION STONE

A variety of Lion themed brand marks that convey strength and heritage in different ways and through different executions.

From gothic heraldry cues to a contemporary and clean lion brand mark, the brand feels established and memorable.

L

EO C

ALX VINU

M X

V CALX VIN

UM

LIONSTONE RESERVE IS DELICIOUS

ENJOYED ON ITS OWN OR

WITH A WIDE RANGE OF MEALS

LLIIONNSSTOONNEELIONSTONE

R E S E R V E

DryWhite

LIONSTONE RESERVE IS DELICIOUS

ENJOYED ON ITS OWN OR

WITH A WIDE RANGE OF MEALS

L

E

LL

OCACC LLLAA XXXLLL VIVV NI U

MMM

UU

XXX

VVV

XXXX

CAACCLLAAXXLLLLVI VVNIIUN

M

X

ReserveLIONSTONE

E

LL

OC INII UN

VVV

X

CNUNMUU

Lionstone reserve is delicious enjoyed on its own or with a wide range of meals

CRISP & AROMATIC WHITE

RESERVE

LIONSTONE RESERVE IS DELICIOUS

ENJOYED ON ITS OWN OR

WITH A WIDE RANGE OF MEALS

&CRISP AROMATIC

L

E

L

OCACC LLLAA XXXLLL VVVIVV NU

MMM

UU

ReserveLIONSTONE

E

L

OC INUUN

DRY, FRUITY & REFRESHING

a. b. c.

MERLOT 2009

INDICAZIONE GEOGRAFICA TIPICA

VENETO

PRODOTTO IN ITALIA

PINOT GRIGIO

ITALYDELI ROUTE A

BELLA CUCINA

Conjuring up provinence as well as personality, Bella Cucina evokes the wonderful

passion that Italy has for fine food and delectible wine, where the kitchen is the

heart of the home.

2012

MERLOT 2009

BELLA CUCINA

INDICAZIONE GEOGRAFICA TIPICA

VENETO

PRODOTTO IN ITALIA

MERLOT

2012

FranceFRENCH HORN - REGIONAL WINES

Borrowing from classic elaborate 19th century type faces and design, this route plays on the iconic French horn and

the cornicopia of plenty to convey a wine bursting with flavour and personality, as well as being overtly French.

Le vin est à la nourriture ce qu'est la musique à la vie

Le vin est la musique qui remplit la coupe du silence

“

“

FITOUAPPELLATION FITOU CONTROLEE

2012

Le vin est à la nourriture ce qu'est la musique à la vie

“Wine is to food what music is to life”

“Wine is the music that fil ls the cup of silence”

MADAMA BUTTERFLY

DECOPROSECCO

Y

DECOP R O S E C C O

1 92 7 I t a l i a n o

L A T R A V I A T A

1 8 5 3

P R O S E C C OP R O S E C C O

PROSECCODECO

ROUTE 01.03

MERLOTCENTRAL VALLEY WINE OF CHILE

Uncoated paper stock with a colour tint over the top.High build gloss on the name Principio, the poem and the shape of ChileMatt colour for the Central Valley stamp, and wine variety.

Chile (Entry Level)

Principio

MERLOTCENTRAL VALLEY WINE OF CHILE

KaliForno

CAL I FORN IA RetroZ I N FZ I N FZ I N FZ IZ I N FN FZ I N FI N FZ I A N D EA N D EA N D EA N D EA N D EN D EA N DN DN L 2 0L 2L 2 0L L 2 02 00L 2L 2 0 00 70 70 70 7000 777

KKKaalliFooorrnno

CAL I FOORNIA

Z I NZ I N FZ I N FZ I N FZ I N FN FFZZ A N D EA N D EA N D EA N D EAA N DN D L 2L 2 0L 2 02 0L 2 0L L 0 70 70 70 70

TESCO

CALIFORNIA

Retro California

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D E N O M I N A Z I O N E D I

O R I G I N E CO N T R O L L ATA E G A R A N T I TA

CHIANTIROUTE 01

INITIAL LOGO

Strong branding through the use of an icon made of the first letter of the name

Folinari and Familglia. Tuscan flock patterns, subtle crests in the background and

gothic typography help to create an established and premium feel.

Chianti

P R O D OT TO I N I TA L I A

D E N O M I N A Z I O N E D I

O R I G I N E CO N T R O L L ATA E G A R A N T I TA

CHIANTI

P R O D OT TO I N I TA L I A

2010

2010FOSCARINIFOSCARINI

TESCO

AUSTRALIA

Campfire Critters

noothera (shadow)

GUWIYANG

FIRE PIT

Spondoolikan

A B E A U T Y O F A S H I R A Z

A U S T R A L I A

CATALONIA ESPAÑA12% vol75cl E

CAVABottled By Alegre Royale Winery

12% vol

nery

CAVABrut Brut

CAVAALZADO

EspañaCAVA 12% vol75cl E

ALZADOCAVA

CAVATRADITIONAL

ROUTE 01.02

b.) c.)