women\'s professional soccer campaign

2010 Brand Campaign

What Are Our Strengths Now?

Incredible Product

Respected and Admired Athletes

Viral Frenzy Foundation

What Hurt Us In 2009?

“New League Syndrome”

i.e. Low Awareness

i.e. Devoted, But Small Fan Base

What’s New for 2010

New Marketing OpportunitiesNew and Expanded Viral Campaign

New CustomersNew Partnerships

Raised Awareness & Buzz

Part 1

Keeping Current Customers

&Increasing Their

Attendance

Traditional Methods for Keeping Customers*

Bobblehead Night, Flag Night$1 Ticket Night5 for $5 Deals

Ladies Night, Family Night, Military Night, Kids Night

Employee Night (Corporate Partners)Seeextraordinary.com Benefits

*See Budget

How To Increase Attendance*

Co-Ed Games

“Stuff the Bus” Movement

MLS or All-Star Games

*See Budget

Increasing Attendance: All Star Games*Half-time Mini Games

AYSO, Recreation, Club Teams Play a 20 Minute Game During Half-Time

Meet players after the game

*See Budget

How to Increase Attendance

Team Calendars

Individual Bios and Work-Out Regimes

More family focused, for the Die-Hard Fans

Registered SeeExtraordinary.com Users Can Access Pictures and Info and Vote Online

*See Budget

WPS Survey Purpose To Find Out What Would Attract New

Customers to WPS games

To Find Out Exactly What Would Bring People to the Stadium

To Hear Directly and Explicitly Who Our Fans Think Our Sponsors Should Be

AGE

50 and older46-5041-4536-4031-3525-3019-2414-1813 and under

79%

Social Networks

57%

21%

10%

7%5%

Facebook

Myspace

Twitter

Other

Skipped Question

How interested are you in soccer?

Not interested at allUninterestedNeutralInterestedVery InterestedSkipped Question

69%

Did you know, before this suvey, that there is a Women's Pro Soccer league?

57%

35%

8%

Yes

No

Skipped Question

Are you more inclined to come to games if there are promotions or events attached to the contest?

4%

15%

23%

42%

8%8%

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

Skipped Question

How Do You Hear About YouTube Videos

Friends

Homepage

Facebook

MySpace

Twitter

YouTube search

Classes

News

Other

Skipped Question

75%

70%

Are you likely to click on the suggested videos following your youtube video?

Strongly DisagreeDisagree

Neutrall

Agree

Strongly Agree

Skipped Question43%

Gym Membership & Brand Preference

Sports Drink & Health Awareness

That Gives Us 4 Key Sponsors

24 hour FitnessNike

Vitamin WaterSpecial K

How We Will Use These SponsorsProduct Giveaways

New Membership BenefitsSignage

Surprise Discounts

See Budget

Part 2

Attracting New Customers

&Viral Campaigning

What We Need To Do In 2010Viral Video Campaigns

Viral Contests on Facebook, MySpace, and Twitter

Interactive Advertising Banners

Promotion Through The “WoPro” Movement

Current Viral Campaign

SeeExtraordinary.com

Expanding SeeExtraordinary.com

Complete Social Media Platform

Allow Fan and Player Interaction

Allow Instantaneous Fan Feedback and Posts

Individual Player Blogs

Attracting New Customers Through…

Bikini Calendar ContestTasteful, Yet Very Buzz Worthy

Voting Contests Done By Registered Users

ShapeMagazine

Engaging Bloggers: “WoPro”

Influential Bloggers Paid to Write on Behalf of WPS and Sponsors

Put The Power of Social Influence in Their Hands and Let Them Drive Buzz

$1000 for a 200-Word Blurb on Behalf of the WPS or e.g. Puma

$50 to Influentials on Twitter for Individual Tweets

Photography and Video Contests

Couple Facebook and Twitter With SeeExtraordinary.com

Prizes for Best Video or Picture Could Include:

Season Tickets, Cash, Merchandise

Voting Is Open to All SeeExtraordinary.com Registered Users

Pop-Out Advertising Banner Ideas

Goalie Jumps Across the Screen for a Save

Marta Juggles Across the Screen

Marta Kicks a Ball Across the Screen and it “Shatters the Monitor’s Glass”

What Type of Fan Are We Looking For?

What Type of Fan Are We Looking For?

Successful Viral Campaigns

Are Based On…..Humor (Burger King, Bud

Light:Real Men Of Genius)

Intrigue (BMW Films)Sex Appeal (Anna

Kournikova, Natasha Kai)

Controversy (Lampert)

Viral Video Stand Alone Ideas

Video 1: Marta runs through the streets of Los Angeles juggling a ball. Soon, other soccer players show up behind her and juggle (i.e. Forest Gump Style). Soon tens of thousands of followers

are seen running through notable American cities.

Video 2: Marta and the Burger King Creepster face off in a shootout. Obviously, the Burger King

Creepster wins.

Video 3: Marta does a “Charlie Bit Me” Impersonation

Viral Video Stand Alone Ideas

Video 4: Viral Contests Between WPS and MLS. Landon Donavon vs. Marta in a Snowball Fight, or

in Ping Pong

Video 5: Something like this YouTube Clip but featuring notable players

Viral Webisode Ideas

Video 1: Locker Room Series (2-3 Notable Players)

Video 2: Webisode Ft. Marta

2010 Budget Breakdown Viral Film Production ($50,000)

+Internet Advertising ($100,000)

+Promotional Events ($100,000)

=$250,000

Viral Film Production ($50,000)

2 Webisode Series (Includes Director, Studio Costs, Camera Costs, Player Royalties, Editing)

4 Episodes Each @ $3000 an Episode =$24,000Misc. Costs =$1,000

=$25,000

5 Stand Alone Videos (Includes But is not limited to Director, On-Set Production Costs, Camera and Editing Costs, Player and Actor Costs

5 Episodes @ $5000 Each =$25,000=$50,000

Internet Advertising ($100,000)

Interactive Banner Advertising................................

WoPro ($500 for 200 Words and $50 for Tweets)..............................................

Google Advertising...................................................

Facebook and Twitter Photography Contests (Prize Incentives)..................................

Fantasy Draft Contests Fantasy Regular.................

Season Contests (Prize Incentives).........................

Miscellaneous...........................................................

$30,000

$20,000

$20,000

$10,000

$5,000

$5,000

$10,000

$100,000

Promotional Events ($100,000)

Bobblehead Night…………………………………………………Flag Night………………………………………………………….5 for $5 Deals………………………………………………………Ladies Night………………………………………………………..Family Night………………………………………………………..Military Night………………………………………………………Kids Night…………………………………………………………..Employee Night (Corporate Partners)……………………………Seeextraordinary.com Benefits …………………………………..Co-Ed Games……………………………………………………….“Stuff the Bus” Movement………………………………………..MLS or All-Star Games……………………………………………..Misc………………………………………………………………...

$15,000$5,000$5,000$7,000$8,000$10,000$10,000$10,000$5,000$5,000$5,000$5,000$10,000$100,000

Sponsors Contact Info.

24 hour Fitness:PO Box 2689, Carlsbad,

CA 92018-2689, United StatesMedia Relationsph:(925)543-3100 (925)543-3200 fax

Nike:One Bowerman DriveBeaverton, OR 97005Consumer Relations/

Marketing1-800-344-6453

Vitamin Water:Energy Brands, Inc. Tel: 800-746-0087Fax: (718) 747-5990

Special K:One Kellogg Square

P.O. Box 3599Battle Creek, MI 49016-3599Marketing/Media Relations

(269) 961-3799

Film Production Contact Information

Brilliant Screen Studios371 N. Johnson Ave.El Cajon, CA 92020

E-mail: info@BrilliantScreen.comVoice:602-616-4496Fax:619-593-7349

Sam Sabawi(858) 755-7890

Website Quote: “I am an experienced filmmaker based in the San Diego area. I have worked on many films as a Director and Director of Photography. I have also won several awards and have been recognized

for my works in film festivals and other mediums.”

Group Contact InformationPeter Mulally:

petermulally@gmail.com206-604-5370

Alex Johnson:alexandra.johnson-10@sandiego.edu619-817-5258

Erica Valdesericav-10@sandiego.edu805-637-4626

Jerad RobertsJerad-09@sandiego.edu702-858-6077

Ami Hastingshastings.ami@gmail.com209-423-2025

Jillian Petuskeyjillianp-09@sandiego.edu702-358-4030

Jessica Waersjwaers-10@sandiego.edu

Kathy Nobilenobilek-10@sandiego.edu 949-338-9487

Stef Meehansmeehan-10@sandiego.edu949-370-4158

Erica Carlsonecarlson-10@sandiego.edu520-955-4445

Britni Sotobritnisoto@gmail.com626-757-4855

Derron Juarezderron.juarez@gmail.com818-331-5592

Ryan Conlyryanc-10@sandiego.edu

Included With Your Takeaway…

Sponsor Contact ListsExample Web Advertising Costs

Directors and Film Production Crew Contact Lists

&

Breakdown of 2010 BudgetGroup Contact List

Printed PowerPoint Slides

Thank You!

Peter Mulally, Erica Valdes, Alex Johnson, Jerad Roberts, Kathy Nobile, Stef Meehan, Erica

Carlson, Britni Soto, Ami Hastings, Derron Juarez,Jilian Petuskey, Jessica Waers, Ryan Conly