women's day 2012

National Women’s Day

Case study

Reporting period:

08 August – 10 August 2012

Author- Zanele Mashimbye

Formalities

All data within this report was gathered via saidWot.

It is based on South African comments only.

This case study was not compiled for a specific brand, but purely out of

curiosity and a burning passion to showcase the impact of Online Reputation

Management

If you would like more information about saidWot, please contact us:

www.saidwot.com/contact-us

Background

We tracked an amount of 609 comments over a period of 3 days (08 – 10

August 2012) with regards to National Women’s Day.

National Women's Day is an annual public holiday in South Africa on the of

9th August. This commemorates the national march of 20 000 women

(all races and ages) on this day in 1956 to petition against legislation

that required African persons to carry the "pass", special

identification documents which restricted an African's freedom of movement

during the apartheid era.

Where did the conversation take place

Conversations of the day were held online on 2 different social networks.

128 Comments were

posted on facebook.

481 Comments were

posted on twitter.

The Reach

• 609 people in the country commented on Women’s Day during the reporting period. • The cumulative brand reach is: R461 242 = 2 306 210 eyeballs overall.

Reputation

The overall reputation score is

2.40 / 5.0 A high number of comments (543) came in on the actual day, 9th August 2012.

Statistics

Positive: 209 | Neutral: 389 Negative: 11

Majority of the comments were well wishes to South African women and the celebration of Team SA at the Olympics.

What was said...

Messages

Love to the Olympics

The South African ladies and the team who participated in the Olympics also received messages from home in celebration of the Women’s Day.

The negative side…

• 11 negative comments were posted. • The comments varied from complaints about the broadcast being boring, women

being reckless on the dedicated day as well as general opinions.

The Audience

Events

Annually there is a celebration held where the President gives a speech in celebration and commemoration of Women’s Day, the event is broadcast for those who can’t attend. The theme for 2012 was: 56 years of women united against poverty, inequality and unemployment. The commemoration of the National Women’s Day took place in Tshwane, Gauteng (Union Buildings) on 9 August 2012.

So what?

• This case study was put together to see what people said and think about Women’s Day.

• The categories were listed to show how many people still refer to the history of the day

and how many people see it as just another public holiday.

• Overall the day was celebrated, which proves that it is still a relevant topic in South Africa

and the celebration of women is still alive till this day.

More information

All information about the Soweto Fashion Week was gathered via our own ORM tool,

saidWot.

Links:

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