wipro_digital_london_studio_magazine_issue_1

London Studio Projects__

Issue 1__

BankIntel / UnderPowered / WineAu / I.T.S Despatched

Wipro Digital / UGH Bank / iRoom / End / Plan / Accelerators

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Summary

Wipro Digital is delivering a new card portal for a national bank.

There was an initial 6 week project required to analyse their current Bank Intel card portal - a credit card management system for clients across North America.

The London and U.S. design studios sketched initial responses, created personas, user flows, information architecture, visual theme boards and wireframes.

The result was high-fidelity responsive prototype encompassing desktop, tablet and mobile.

Client

BankIntel __

Brief

Rewrite and redesign the application to make it more streamlined.

Summary

The London design studio conducted market research to understand UnderPowered’s current customer offerings, along with the state of the existing Australian and world energy market.

We investigated the current customer experience and the perceptions of UnderPowered and its competitors.

The team also completed an analysis of digital offerings in the industry including desktop sites and mobile apps.

We reviewed the global energy consumption and production trends and forecasts up to 2050.

Client

UnderPowered __

Brief

Research on digital innovations for the Australian energy market.

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Summary

The London design studio conducted extensive research on WineAu and its 80 brands around the world, with an emphasis on the Chinese market. We investigated market and customer perceptions, as well as their social media engagement. We also analysed how culture specific elements (fake products in the luxury wines sector) could impact their business.

We explored how users find information about wine, by analysing apps and online experiences to understand user needs. Finally we reviewed the current use of digital in the industry, and what makes wine shopping a positive and memorable experience.

Client

WineAu __

Brief

Research on digital innovations within the luxury wine industry.

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Summary

I.T.S Despatched wanted to unify their web presence of 40 different sites, each running on separate architectures with fragmented experiences, to one site with a single experience and site architecture.

Instead of a presentation, the London design studio created a web-based RFI response, including a bespoke video to differentiate ourselves from our competitors.

We analysed the web presence and mobile apps of both I.T.S Despatched and their competitors, highlighting usability issues and any differentiating features in the market.

Client

I.T.S Despatched __

Brief

Web-based RFI response and research for express shipping services

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Summary

We looked at the existing services within the Investment Banking sector and brainstormed some potential new innovative products and services.

We generated three prototypes:

A financial content analyser, an online service using an intelligent parsing algorithm that pulls the most important financial information from a web-page.

A virtual investment advisor, that creates a portfolio based on simple questions about their investments.

An investment challenge game, which tests advisors on their skills.

Client

Wipro Digital __

Brief

Investment banking prototypes.

1. Challenge 2. Investment Manager 3. Content Analyser

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Summary

The London design studio carried out an expert review of UGH Bank’s website and mobile app, evaluating usability in key areas such as navigation, search, help and support, making payments and account management.

The research included competitor analysis to identify useful design patterns, offering key recommendations to improve the online banking experience for UGH Bank customers.

Market analysis explored current innovations in banking technology such as biometric authentication, gamification and social media.

Client

UGH Bank __

Brief

Expert evaluation of banking online & mobile.

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Summary

iRoom made a request for proposals for creating a social networking site tailored for ophthalmologists (eye doctors & surgeons).

They requested common social networking features, a responsive website and iOS & Android apps.

To refine their original requirements and develop new concepts, the London design studio conducted desk research, phone interviews with ophthalmologists and an online survey of almost 100 ophthalmologists worldwide.

The findings were used to create concepts, wireframes and interactive prototypes.

Client

iRoom __

Brief

Research and concepts fora social networking site.

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Summary

End | Plan asked the London design studio to explore the design of a new self service portal for their pension and insurance customers.

We researched and designed a responsive web experience, using the agile UCD methodology.

We delivered 3 prototypes and aesthetics through quick design iterations.

These were then tested on their customer base over several iterations.

Client

End | Plan __

Brief

Research and prototypes for a self service portal.

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White label product

Pension __

Info

The London design studio are in the process of creating a prototype that focus on the issue of how existing pension saving providers should attract and inform potential customers.

White label product

Pension Game __

Info

The London design studio are creating a concept for a fun game that aims to encourage young people to consider how actions and investments early on in their careers will affect their retirement lifestyle in the future.

Propositions

Service design__

Info

Service design is planning and organizing people, and designing infrastructure, to improve the quality and the interaction between service provider and customer.

Upcoming Studio Projects__

For information regarding the showcased work or availability, please email:

Magazine Editor joshua.vedder@wipro.com

Lead Designer andrew.davies@wipro.com

Creative Direction kieran.keegan@wipro.com

User Experience emily.batchelor@wipro.com

Service Design carmen.hunt@wipro.com

Creative Technologies richard.knights@wipro.com

__ Coming soon: Issue 2

The Wipro Digital London Studio brings together a blend of creative technologists, service designers, user experience architects, creative visual designers and customer researchers to transform ideas into products and services that innovate, appeal and succeed. Our studio

magazine showcases how we respond to our client requests whilst also demonstrating our industry insights and working practices.

Wipro Digital collaborates and iterates with clients to deliver customer-centered digital transformation. Working at the intersection of strategy, design and technology, we derive insight, shape interaction, drive integration and unlock innovation for our clients. Drawing on 150,000 associates across Wipro, we apply Customer Journey Engineering to create extraordinary experiences for global brands,

businesses and their customers at scale.

Learn more at wiprodigital.com or @WiproDigital.