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October 14-16, 2014 • Chicago, Illinois
Wim Elfrink, EVP, Industry Solutions and Chief Globalisation Officer
The Internet of Things: Capturing the Accelerated Opportunity
The Internet of Things Accelerated Progress
Why IoT One year ago
Today
How We capture the IoT opportunity
©2014 Cisco and/or its affiliates. All rights reserved. 2
©2014 Cisco and/or its affiliates. All rights reserved. 3
From Hype to Reality…. “Up and to the Right”
Big Data It’s Official: The Internet of Things Takes Over Big Data As The Most Hyped Technology. 8/18/2014
Internet of Things
Source: Forbes and Gartner Hype Cycle 2014
©2014 Cisco and/or its affiliates. All rights reserved. 4
From Hype to Reality…. “Up and to the Right”
It’s Official: The Internet of Things Takes Over Big Data As The Most Hyped Technology. 8/18/2014
Internet of Things
Source: Forbes and Gartner Hype Cycle 2014
©2014 Cisco and/or its affiliates. All rights reserved. 5
MSFT entered IoT
Market
Barcelona Smart City
Google/Nest Labs
acquisition
AT&T and IBM
announce IOT Vision
Facebook grabs
WhatApp for $19B
AT&T, CISCO, GE, IBM AND INTEL
form Industrial Internet Consortium
Zebra Acquires Motorola
Schneider and IoBridge Announce
Partnership
Apple announces
the First home automation
Initiative
Intel announces IoT Group
PTC drops $300M on
ThingWorx (Dec, 2013) & Axeda
(Aug, 2014)
Samsung snaps up
Smart Things for $200M
Amazon pays $1B for Twitch
Vodafone buys Cobra
Automotive Technologies
for $185M
UK Creates £45m IoT
Fund Siemens IoT Fund
But is it Really Just Hype? Accelerated IOT Progress In the Industry Key Milestones Since Barcelona IoT WF 2013
Aug. Oct. Jan. Feb. Mar. Apr. May Jun. Jul.
©2014 Cisco and/or its affiliates. All rights reserved. 6
MSFT entered IoT
Market
Barcelona Smart City
Google/Nest Labs
acquisition
AT&T and IBM
announce IOT Vision
Facebook grabs
WhatApp for $19B
AT&T, CISCO, GE, IBM AND INTEL
form Industrial Internet Consortium
Zebra Acquires Motorola
Schneider and IoBridge Announce
Partnership
Apple announces
the First home automation
Initiative
Intel announces IoT Group
PTC drops $300M on
ThingWorx (Dec, 2013) & Axeda
(Aug, 2014)
Samsung snaps up
Smart Things for $200M
Amazon pays $1B for Twitch
Vodafone buys Cobra
Automotive Technologies
for $185M
UK Creates £45m IoT
Fund Siemens IoT Fund
But is it Really Just Hype? Accelerated IOT Progress In the Industry Key Milestones Since Barcelona IoT WF 2013
Aug. Oct. Jan. Feb. Mar. Apr. May Jun. Jul.
Google acquires Nest Labs $3.2B
Samsung snaps up
Smart Things for $200M
Amazon pays $1B for Twitch
UK Creates £45m
IoT Fund
©2014 Cisco and/or its affiliates. All rights reserved. 6
©2014 Cisco and/or its affiliates. All rights reserved. 7
Accelerated Progress for IoT: Technology Trends Connected Devices Since Barcelona, October 2013-2014
Processes Things Data
Connected to the Internet
Connections Counter
October 14, 2013
Source: Cisco Connections Counter http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342 ; http://blogs.cisco.com/news/cisco-connections-counter/
©2014 Cisco and/or its affiliates. All rights reserved. 8
Accelerated Progress for IoT: Technology Trends Connected Devices Since Barcelona, October 2013-2014
Processes Things Data
Connected to the Internet
Connections Counter
Source: Cisco Connections Counter http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342 ; http://blogs.cisco.com/news/cisco-connections-counter/
October 14, 2014
©2014 Cisco and/or its affiliates. All rights reserved. 9
IoT Is Here. Now. And It’s Big
IoT Dashboard: IoT is Accelerating
IoT… Huge Opportunity for Ecosystem
3 Key Takeaways
2
3
1
©2014 Cisco and/or its affiliates. All rights reserved. 10
Integrated Operations
Center
Grid
Ambulances
Medical Devices
Stadium Hospital
Optimization
Comms Network
Optimization
Home Energy
Management
Digital Signage
Traffic Flow Optimization
Factory Optimization
Logistics Optimization
Traffic Cameras Automated
Car System
A City, Country, Company with a Digital Overlay Connected Over Industry Standard Platforms
Intelligent
Connected
Cloud and Services
Platform +
Smart
FACTORY SMART
HIGHWAY SMART
CITY SMART
HOSPITAL SMART
Intelligent
Connected
©2014 Cisco and/or its affiliates. All rights reserved. 10
©2014 Cisco and/or its affiliates. All rights reserved. 11
Energy Mgmt / Urbanization
Barcelona: Smart City $3.6B Value Creation
Smart Citizens
Smart Lighting Smart Water Smart Buses Smart Bus Stop Smart Parking Smart Waste
Revenue Jobs Productivity Cost Avoidance Citizen Experiences
European Commission iCapital Award
©2014 Cisco and/or its affiliates. All rights reserved. 11
©2014 Cisco and/or its affiliates. All rights reserved. 12
Energy Mgmt / Urbanization
Barcelona: Smart City $3.6B Value Creation
Smart Citizens
“ We are obsessed with building quality of life for our citizens. We needed to break through organizational siloes and Cisco became our IoE backbone.
That is our present and the future of our city.”
Antoni Vives Deputy Vice Mayor
City of Barcelona, Spain
� 1,500 New Companies
� 56,000 New Jobs
� Mobile Collaboration: $1.6B
� Telework: $199M
� Smart Parking: $67M
� Smart Water: $58M
� Smart Lighting: $47M
Smart Lighting Smart Water Smart Buses Smart Bus Stop Smart Parking Smart Waste
Revenue Jobs Productivity Cost Avoidance Citizen Experiences
European Commission iCapital Award
©2014 Cisco and/or its affiliates. All rights reserved. 12
©2014 Cisco and/or its affiliates. All rights reserved. 13
Barcelona: Smart City $3.6B Value Creation
Energy Mgmt / Urbanization
“ Barcelona has a mayor who is busy transforming the cultural gem of Spain’s Catalonia region into the ‘smartest city on the planet.’ Partnerships with companies like Cisco and Microsoft are fueling development, a new tech-campus hub is in the works, and he’s connecting citizens to government services through mobile technology.”
–Fortune Magazine, March 2014
“WORLD’S 50 GREATEST LEADERS” #46 Barcelona Mayor Xavier Trias
The Internet of Things Accelerated Opportunity
Total Value Growing Markets
Sectors
©2014 Cisco and/or its affiliates. All rights reserved. 15
©2014 Cisco and/or its affiliates. All rights reserved. 16
7.2 6.8 7.6
World Population
Increasingly Everything Will Be Connected to Everything
Rapid Adoption rate of digital
infrastructure: 5X faster than electricity and
telephony
50
2010 2015 2020
0
40
30
20
10
Billi
ons
of D
evic
es
Timeline
50 “Billion
Smart Objects”
25
12.5
Inflection point
The New Essential
Application Centric Infrastructure
©2014 Cisco and/or its affiliates. All rights reserved. 17
Data
Information
Knowledge
Wisdom (Scenario Planning)
Big Data – The New Norm
Less Important
More Important Big Data Doubles
Every Two Years � 90% of world’s data created
in last 2 years
� More new data generated in 2012 than prior 5,000 years
� By 2020, 40% of data will come from sensors
� Walmart collects 2.5 petabytes of data hourly from customer transactions
� Singapore generates several Terabytes of data every day
New Need for Chief Digitization or Data Officer
©2014 Cisco and/or its affiliates. All rights reserved. 18
Awareness of the IoT Opportunity Is Pervasive…
72% Americas
79% EMEAR
91% APAC
88% IT Execs / 75% LoB
Are “very aware” or “somewhat aware” of IoT
92%
70%
84%
82%
82%
82%
79%
Utilities
Oil and Gas
Manufacturing
Retail
Metals & Mining
Transportation
Public Sector
Source: 2014 Cisco IoT Research, Cisco Consulting Services and GMCC Thought Leadership Team
©2014 Cisco and/or its affiliates. All rights reserved. 19
…and Organizations Are Going To Invest
81% Americas
75% EMEAR
92% APAC
82% IT Execs / 74% LoB
Investments to increase “somewhat” or “significantly” over 3 years
91%
76%
89%
86%
86%
79%
77%
Oil and Gas
Utilities
Manufacturing
Transportation
Retail
Metals & Mining
Public Sector
Source: 2014 Cisco IoT Research, Cisco Consulting Services and GMCC Thought Leadership Team
©2014 Cisco and/or its affiliates. All rights reserved. 20
Accelerated Opportunity Total Global Economic Value of IoT
Based on 61 Real-World Use Cases
Value Sources
$6.4T Private Sector
$1.6T Public Sector
$8.0T Trillion
Economic Value
Asset Utilization
$2.1T
Supply Chain/ Logistics
$1.9T
Innovation/ Revenue
$2.1T
Customer/ Citizen Experience
$0.7T
Employee Productivity
$1.2T
©2014 Cisco and/or its affiliates. All rights reserved. 21
IoT Economic Value by Industry
Source: Cisco Consulting Services, 2013
Administration (6%)
35%
30%
25%
20%
15%
10%
5%
0% 0 20,000 15,000 10,000 5,000
Deg
ree
of Im
pact
(V
alue
at S
take
/Indu
stry
Siz
e)
Retail trade (10%)
Information services (4%)
Manufacturing (Energy, Oil & Gas) (34%)
Public Sector (20%) Healthcare (5%)
Finance & insurance (4%)
Professional services
Education
Industry Size ($B)
Spheres sized by amount of Economic Value
©2014 Cisco and/or its affiliates. All rights reserved. 22
Interactive IoT Global Deployment Map
� 260 Global Use Cases � Across Industries � Interactive at Forum Kiosks
©2014 Cisco and/or its affiliates. All rights reserved. 22
©2014 Cisco and/or its affiliates. All rights reserved. 23
Interactive IoT Global Deployment Map
Chicago
©2014 Cisco and/or its affiliates. All rights reserved. 23
©2014 Cisco and/or its affiliates. All rights reserved. 24
Interactive IoT Global Deployment Map
Connected Street Lights
©2014 Cisco and/or its affiliates. All rights reserved. 24
©2014 Cisco and/or its affiliates. All rights reserved. 25
Interactive IoT Global Deployment Map
Real Time Bus Schedules
©2014 Cisco and/or its affiliates. All rights reserved. 25
©2014 Cisco and/or its affiliates. All rights reserved. 26
Interactive IoT Global Deployment Map
Smart City
©2014 Cisco and/or its affiliates. All rights reserved. 26
©2014 Cisco and/or its affiliates. All rights reserved. 27
Internet of Things Reference Model
Levels
Application (Reporting, Analytics, Control)
Data Abstraction (Aggregation & Access)
Data Accumulation (Storage)
Edge Computing (Data Element Analysis & Transformation)
Connectivity (Communication & Processing Units)
Physical Devices & Controllers (The “Things” in IoE)
Collaboration & Processes (Involving People & Business Processes)
Sensors, Devices, Machines, Intelligent Edge Nodes of all types
Center
Edge 1
2
3
4
5
6
7
©2014 Cisco and/or its affiliates. All rights reserved. 28
Internet of Things Reference Model
Levels
Application (Reporting, Analytics, Control)
Data Abstraction (Aggregation & Access)
Data Accumulation (Storage)
Edge Computing (Data Element Analysis & Transformation)
Connectivity (Communication & Processing Units)
Physical Devices & Controllers (The “Things” in IoE)
Collaboration & Processes (Involving People & Business Processes)
Sensors, Devices, Machines, Intelligent Edge Nodes of all types
Center
Edge
Key Points: � A guiding model for IoT implementations � Creates an IoT technology taxonomy � Helps accelerate IoT deployments � Supported by 20 companies – members of the
architecture workgroup � Endorsed by IIC (Industrial Internet Consortium)
1
2
3
4
5
6
7
The Internet of Things Capturing Opportunity
Building Blocks The Foundational Impact
On Society
©2014 Cisco and/or its affiliates. All rights reserved. 29
©2014 Cisco and/or its affiliates. All rights reserved. 30
Impediments to IoT Progress
Business Readiness
Talent Technology Complexity
Data Policies Security
©2014 Cisco and/or its affiliates. All rights reserved. 31
Where are the Skills Gaps? What is the Impact for IoT?
Global shortage of workers over next 5 years
Increase in demand from 2011 to 2013
Jobs needed in next 10 years
Security Data Science Information and Communications Technology
©2014 Cisco and/or its affiliates. All rights reserved. 32 Source: Cisco's 2014 Annual Security Report Career Builder, IBSG, Bureau of Labor and Statistics
Where are the Skills Gaps? What is the Impact for IoT?
Global shortage of workers over next 5 years
Increase in demand from 2011 to 2013
Jobs needed in next 10 years
Security Data Science Information and Communications Technology
©2014 Cisco and/or its affiliates. All rights reserved. 33
Industry Talent Consortium to Address Skill Gaps
Careerbuilder.com
©2014 Cisco and/or its affiliates. All rights reserved. 34
Uber: Most Transformational and Disruptive IoT Transition
� New Business and Consumption Models
� New Type of Job Model: Drivers Work When They Want
� Modernizing Economy
©2014 Cisco and/or its affiliates. All rights reserved. 35
Key Takeaways
The World is Becoming Increasingly Diverse and Digitalized
ICT… The Essential Infrastructure… IT and OT Alignment
A New Data Driven World… Chief Data Officer
Transformational Opportunities…Generating $19T
Economic Value
Future of Work in a Sharing Economy
New Ecosystems Will be Essential
Integrated Operations Centers…
Data Info Knowledge Wisdom
©2014 Cisco and/or its affiliates. All rights reserved. 35
What Are Our Next Steps?
Thank you Wim Elfrink, EVP, Industry Solutions and Chief Globalisation Officer
Email: welfrink@cisco.com Twitter: @WimElfrink
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