willamette - terry - wine telesales 101 - winedirect outbound
Post on 17-Dec-2014
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Terence Hegarty, General Manager, WineDirect Outbound
• Why telesales
• Goal setting
• Capturing data
• Understanding your universe
• Creating a complementary DTC Strategy
• Taking control of an intimate form of contact
• Making the Call
Why Telesales Outreach
Goal Setting
Capturing Data
Understanding Your Universe
Creating a Complementary DTC Strategy
Taking Control of an Intimate Form of Contact
Reject the Black Box
Making the Call
• Your customers want to hear from you
• Take the same attentive approach to your list as you do in the
Vineyard
• Resources are available to you. This is WD Outbound’s specialty
• Remember how personal the telephone is
Points to Take With You
Terence Hegarty, GMWineDirect Outbound
707-241-4731
Outboundservices@winedirect.com
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