will seniors become cord cutters?

References 1. Cagle, Chris. "2017 Cord Cutting Statistics - Nocable.Org Tech Blog". Nocable.Org, 2016, https://nocable.org/blog/2017/cord-cutting-statistics-2017. 2. Ingram, Matthew. "Pay TV Industry: Yes, Cord-Cutting Is Accelerating, But It Could Be Worse!". Fortune.Com, 2015, http://fortune.com/2015/11/10/tv-industry-loses-subscribers-to-cord-cutting/. 3. Keenan, T. A. "Internet Use Among Midlife And Older Adults An AARP Bulletin Poll From American Association Of Retired Persons". 2009, http://assets.aarp.org/rgcenter/general/bulletin_internet_09.pdf. 4. Kim Kyungo et al. "Understanding Older Individuals’ Emotional Responses To New Technology Associated With Healthy Lifestyle Choice". Journal Of Physical Education And Sport, vol 14, no. 2, 2014, pp. 138 - 145. Physical Education And Sport Faculty, doi:10.7752/jpes.2014.02022. 5. Mail, The. "More Canadians Cutting The Cord? TV Subscriber Numbers Fall For First Time". The Globe And Mail, 2014, http://www.theglobeandmail.com/report-on-business/more-canadians-cutting-the-cord-tv-su bscriber-numbers-fall-for-first-time/article18685129/. 6. "Major TV Providers Lost A Record Number Of Customers To Cord-Cutting In 2016". CBC News, 2017, http://www.cbc.ca/news/business/tv-cord-cutting-2016-1.4027661. 7. Smith, A. Home Broadband 2010. 2010,. 8. Smith, Aaron. "Older Adults And Technology Use". Pew Research Center: Internet, Science & Tech, 2014, http://www.pewinternet.org/2014/04/03/older-adults-and-technology-use/.

WILL SENIORS JOIN THE  CORD                CUTTING

TREND?

T H E F U T U R E O F T H E T V I N D U S T R Y

The vast major i ty of o lder adu l ts typ ica l ly avo id us ing new technology to

improve the i r qua l i ty o f l i fe , and are the smal lest demographic represent ing

“cord -cut t ing” . In order for over - the - top (OTT) v ideo serv ice prov iders to add

sen iors to the record numbers of Canadians cut t ing the cord f rom the i r cab le TV

subscr ipt ion , i t i s important for OTT prov iders to understand and address the

rea l o r perce ived bar r ie rs that p revent th is generat ion f rom adapt ing to new

enter ta inment technology .

350,000

202,000

PAY TV SUBSCRIBERS LOST DURING THE 3RD QUARTER OF 2015

CANADIANS WHO CUT THE CORD IN 2016 

SupportBuild in accessible

support and training

SimplifyCreate easy methods

to access the programming

Show & SellAppeal to practical 

benefits, such as saving $$

THE YEAR TV SUBSCRIPTIONS BEGIN TO FALL 2014

3 Ways to Engage Seniors

48 %

OF SENIORS ARE CURRENTLY USING COMPUTERS

3

2

6

5

4

4

69%OF ADULTS OVER 65 HAVE NEVER USED A HIGH SPEED INTERNET CONNECTION

7

25%

23%OF SENIORS HAVE NEVER USED A CELL

PHONE

OF HOMES HAVE NO

LAND L INE TELEPHONE7

6

Top 3 OTTSTREAMING SERVICES:

1 .NETFLIX 2 .AMAZON PRIME

3 . HULU     

1

Sharleen Rayner