why you should care about seo and why now

Why You Should Care About SEO

and Why Now

Matthew C. Funk

Social Media Marketer

Why You Should Care About SEO and Why Now

Matthew C. Funk

Social Media Marketer

Is SEO Dead?

…Well, Do You Search?

• Is Design Enough?

• Is Google Dying?

• Do Algorithms Work?

• Is Social Enough?

SEO is Alive and Well

SEO Abides

Embraced by Search Engine Companies and by Users

SEO is Evolving

…To Hunt Panda:

• April, 2011, Global

• Design, Trust, Speed

• Advised by Google

…and Penguin:

• April, 2012, Global

• Anti-Stuffing, Cloaking, Scheming

• Google’s Inquisitor

7 SEO Standards for Modern Success

1. Content Audit

2. HTML (Title Tags)

3. Keyword Research

4. Site Architecture (Tech Audit)

5. Link Building (Quality)

6. Social Signals

7. White Hat Partners

Content Audit

• Quick Hit (Hours)

• Exhaustive (Days)

• Check Your Tags

• Check Your Headers

• Check Your Images

• Check Your Alts

• Keyword Cannibals

HTML (Title Tags)

• Tags are Key

• Title Tags

• Meta Mark-Up

• Don’t Dupe

• Sitemap?

Keyword Research

• Google Analytics

• SEO Tools

• Social Metrics

• Regularly Check

• Update as Needed

Site Architecture

• Conduct Site Audit

• Intuitive Navigation

• Labeling and Naming

• Directory Structure

• Beware of Codes!

• Provide an (XML site)map

Link Building

• Quality over Quantity

• Perform Link Audit

• Guilt by Association

• Beware Bad Neighbors

• Solid Keywords

• Solid Content

Social Signals

• Sew Social Into Everything

• Content Streams

• +1’s and Likes

• Inbound Links

• SEO your Social

White Hat Partners

• Experienced

• Compliant

• Proper Perspective

• Strong References

• Pro-Panda

• Pro-Penguin

Helpful Links

http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties

http://searchengineland.com/guide/seo

http://searchenginewatch.com/article/2196496/How-to-Conduct-an-On-Page-SEO-Site-Audit

http://searchenginewatch.com/article/2200756/How-to-Conduct-a-Technical-SEO-Site-Audit

http://searchengineland.com/how-to-conduct-a-link-audit-132261

http://www.bad-neighborhood.com/text-link-tool.htm

KPA Internet Marketing

Email: mfunk@kpaonline.com

Twitter: @m_c_funk

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