why you need to add automation to your marketing mix

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latest.passle.net

Paul Sullivan CEO at Modedaweb

David KirkStrategic Alliances and Sales Director at Passle

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What is marketing automation?• Paul to complete

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Why is marketing automation important to modern marketers?

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What are the main challenges facing businesses that want to adopt marketing automation?

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What sectors is marketing automation relevant too?

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Marketers typically have a hard time proving ROI. How does Marketing Automation help overcome this challenge?

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How can marketers overcome budget holder concerns about investing in marketing automation platforms?

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Which teams should be involved in implementation and who should lead?

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What are the most important processes to have in place before businesses implement marketing? • Data quality?• Sales/Marketing teams working together.

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What type of user data is most vaulable for marketing automation? • Are there steps to standardize

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What is the best success you have experienced? • Logo of client or website example here/

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The Hero, Hub, Hygiene Content Pyramid

Hero

Hub

Hygiene

HeroLarge-scale projects: PR event, white papers or big research pieces.

HubRegular, timely and expert-led content.

HygieneAlways available content. Website and product specification brochures.

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Thank you!