why you need google+

Why You Need Google+

Michelle Post, Ph.D., CSMS +MichellePostPhD

Lessons to Learn

• Google+ Statistics • Why Does It Matter? • Google+ Personal vs. Google+

Business • Creating a Personal Profile (About) • Creating Circles of Influence • “Share What’s New . . .” • Best Times to Post on G+ • Building a Google+ Strategy • Resources • References • About Dr. Post

©Michelle Post, Ph.D., CSMS

Google+ Statistics

©Michelle Post, Ph.D., CSMS

The numbers say . . . • Currently the #2 social media site in

the world • Number of registered users: 1.15 B • Number of monthly active users: 540

M • Gender: 68% are Men and 32%

Women • 70% of Businesses have a G+ page • Generations monthly visits: Golden –

15.4%, Baby Boomers – 35%, Gen-X – 23%, Gen-Y – 28% & Gen-Z – 29%

Resources for Stats: 20 Stats and Social Media Today

Why Does G+ Matter?

©Michelle Post, Ph.D., CSMS

Your Guide to Google+ . . . http://www.socialnomics.net/2014/04/21/your-guide-to-google-b2b-marketing/

Google+ Personal vs. Google+ Business • Post value adding content • Personal engagement • Add relevant people and businesses • SEO benefits • Profile shows up in searches • Personalized searching • Build relationships

©Michelle Post, Ph.D., CSMS

• Increased branding • Tie it to your company website • Follow other users • Build unique communities • SEO benefits • Integrations with other platforms • Build brand awareness

Creating a Personal Profile (About) Steps 1. Create a Google Account - http://bit.ly/1daEcJG 2. Join Google+ 3. Create a G+ Business Page -

http://www.google.com/+/business/ 4. Create a Profile - About 5. Create Circles 6. Add People 7. Write a Strategy 8. Begin Posting 9. Create Communities 10. Engage

©Michelle Post, Ph.D., CSMS

ABOUT • People

• In Your Circles • Have You in Circles

• Work • Occupation • Skills • Employment

• Places • Contact Information • App with Google+ Sign-In • Story

• Tagline • Introduction • Bragging Rights

• Education • Basic Information • Links

• Google+ URL • YouTube • Other Profiles • Contributor To • Links

Creating Circles of Influence Types of Circles • Personal • Professional • Industry • Competitors • Research • Friends / Family

Resources • Mastering Circles: The Key to

Success on Google+ • Mastering Circles Community • Google+ Circles: The Unanswered

Questions, Answered! • Using Google Plus Circles

Effectively • How to Use Google+ Circles to

Build Your Brand (or Blog)

©Michelle Post, Ph.D., CSMS

• Co-Workers • Alumni • Passions • Hashtags • Local Spots • And so many

more

“Share What’s New . . .”

• Video - YouTube • Format Enriched

Content • Photos • Blog Posts • Hashtags • Private / Public

Content • Community Posts • Hangouts

©Michelle Post, Ph.D., CSMS

Resources • The Guide to Creating Shareable

Content on Google+ • Google+ Features to Improve

Marketing • 13 Google+ Tools to Improve Your

Marketing

Best Times To Post on Google+

©Michelle Post, Ph.D., CSMS

To see the full Infographic read: The Best Times To Post On Facebook, Twitter, Google+, LinkedIn And Pinterest

Building a Google+ Strategy

©Michelle Post, Ph.D., CSMS

Create a Google Account using a Business name

Create a Personal Profile

Create a Business Page

Plan the content to post on your

personal & business page

Identify people, communities & target audience

Aligning the Branding on both

Personal & Business Profiles

Take a baseline measurement of your personal & business profiles

Post content & ENGAGE

Measure & repeat

RESOURCES: EXPERTS, COMMUNITIES, INFOGRAPHICS, VIDEOS, CHEAT SHEETS/CHECKLISTS, & BLOGS/ARTICLES

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Experts

Google+ Experts • +Ronnie Bincer • +Chris Brogan • +Guy Kawasaki • +Dave Kerpen • +Stephan Hovnanian • +Jesse Stay • +Jesse Wojdylo

©Michelle Post, Ph.D., CSMS

• +C.C. Chapman • +Ian Cleary • +Heidi Cohen • +Ric Dragon • +Ann Handley • +Nick Kellet • +Neal Schaffer • +Ann Smarty • +Mark Traphagen

Additional Resources: G+ Communities

Communities • Google+ Pro Tips -

https://plus.google.com/u/0/communities/105248841768188069608 • Google+ Simplified -

https://plus.google.com/communities/107248771498928586959 • Google+ Helper -

https://plus.google.com/communities/105619967999215909743 • Google+ Newbie -

https://plus.google.com/communities/113121062079058075932 • Google+ For Small Business -

https://plus.google.com/communities/100733314294792518208 • The G+ Resource -

https://plus.google.com/communities/114333689953043107221 • Google+ Help -

https://plus.google.com/communities/115758385206378551362 • G+ Updates - https://plus.google.com/communities/117826457344247074938 • The Google+ Resource -

https://plus.google.com/communities/114333689953043107221

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Infographics

Infographics • 64 Google Plus Tips and Branding Strategies -

http://blog.tweetsmarter.com/google-plus/64-google-plus-tips-and-branding-strategies/

• The State of Google Plus [Infographic] - http://www.brandwatch.com/2014/02/the-state-of-google-infographic/

• The Ultimate Google Plus Posting Guide - http://bit.ly/1kiX6Ba • Google+ Posting Guide [Infographic] - http://gosocializeme.com/blog/how-to-

post-on-google-infographic/ • How to Use Google+ for Business [Infographic] -

http://socialmarketingwriting.com/how-to-use-google-for-business-infographic/

• Google+: What’s in it for business [Infographic] - http://www.slideshare.net/searchmojo/search-mojo-googleplusforbusinessinfographic

• Why Your Business Should Be on Google+ [INFOGRAPHIC] - http://socialmediatoday.com/irfan-ahmad/1890056/google-plus-for-businesses-infographic

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Videos

Videos • Lynda.com YouTube Channel -

https://www.youtube.com/channel/UCikzJG7RbnNZhKLqqaXRM6A • How To Create a Google+ Account – 2014 -

https://www.youtube.com/watch?v=OZPlL4qFoms&list=PLVODYj2uxE84vnU4qJAOk9OG7K-KusTx6

• Introduction to Google+ - https://www.youtube.com/watch?annotation_id=annotation_1104704671&feature=iv&src_vid=N3pq3bLfuRY&v=3FSOhJCio-M

• Google+ tutorial: Creating a Google+ profile - https://www.youtube.com/watch?v=EIcMVgwBNr0

• How To Create a Google+ Circle - https://www.youtube.com/watch?v=_2AEymyw7UA&list=PLVODYj2uxE84vnU4qJAOk9OG7K-KusTx6

• Complete Guide to Google Plus Circles and Communities (updated) - https://www.youtube.com/watch?v=jUCu5e_fyeg

• Google+ tutorial: Customizing a Google+ page - https://www.youtube.com/watch?v=nOigznvhSMA

• Google+ tutorial: Starting a conversation - https://www.youtube.com/watch?v=9flwJQMmbW4 • Google+ tutorial: Why use Google Pages on Google+ - https://www.youtube.com/watch?v=B-

V5VEHRFQY

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Cheat Sheets & Checklists

Cheat Sheets & Checklists • Andrea Vahl G+ Checklist – http://www.andreavahl.com/social-media/google-

checklist-infographic.php • Google+ Cheatsheet - http://www.bitrebels.com/social/google-tips-and-

shortcuts-effectiveness/ • The Complete Google+ Cheatsheet -

http://www.pinterest.com/pin/448600812855576693/ • 7 Point Checklist to Dominate Your Personal Brand Using Google Plus -

http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/ • Google+ Dimensions Cheat Sheet -

http://www.techwyse.com/blog/infographics/google-dimensions-cheat-sheet/ • Google+ Cheatsheet - http://visual.ly/google-cheat-sheet-0 • 5 Step Google Plus Checklist to Help You Create more Interaction -

http://www.reviewzntips.com/google-plus-checklist/ • Checklist for Setting Up Your Google Plus Business Page -

http://fitsmallbusiness.com/checklist-for-setting-up-your-google-plus-business-page/

©Michelle Post, Ph.D., CSMS

Additional Resources: G+ Blog Posts & Articles

©Michelle Post, Ph.D., CSMS

Blogs & Articles • Unlock the Power of Google+: 13 Ways to Gain Engagement, Optimize Posts And

Create Community - http://blog.bufferapp.com/advice-on-growing-a-google-page • 10 marketing experts you should follow on Google+ today -

http://www.marketingdive.com/news/10-marketing-experts-you-should-follow-on-google-today/168576/

• Social Media Examiner Report: Spotlight on Google Plus - http://www.plusyourbusiness.com/social-media-examiner-report-spotlight-google-plus/

• 8 Tips for Optimizing Your Google+ Page & Posts to Boost SEO - http://www.slideshare.net/HubSpot/8-tips-for-optimizing-your-google-page-posts-to-boost-seo

• Ultimate guide to Google plus optimization for traffic and branding - http://www.probloggingtricks.com/2014/05/Google-plus-seo-optimization-tips.html

• Social Media Examiner Google+ Posts - http://www.socialmediaexaminer.com/tag/google-plus/

Additional Resources: G+ Blog Posts & Articles

• Scheduling Google+ Posts, The Complete Guide - http://www.thesocialmediahat.com/article/scheduling-google-posts-complete-guide#Personal Profiles vs. Brand Pages

• Twelve Things You Should Do on Your Personal Google+ Account Right Now - https://blog.kissmetrics.com/personal-google-plus-account/

• Beyond Social: The Benefits To Google+ For Business - http://marketingland.com/beyond-social-benefits-google-business-73460

• Benefits of Using Just One Google Profile For Your Brand - http://www.weidert.com/whole_brain_marketing_blog/bid/205044/benefits-of-using-just-one-google-profile-for-your-brand

• Google+ Personal Profile and Business Page: The Ultimate Tag Team - http://www.drumbeatmarketing.net/seo-blog/google-personal-profile-business-page-ultimate-tag-team

• 20+ Awesome Ways to Get More Followers for Your Google Plus Business Page - https://blog.kissmetrics.com/get-more-google-plus-followers/

• How to Score Targeted Followers on Google+ for Your Business - http://blog.sumall.com/journal/attract-targeted-followers-entire-google-presence.html

©Michelle Post, Ph.D., CSMS

References

Ahmad, I. (2014, February 13). Google+: Behind the Numbers [INFOGRAPHIC]. Retrieved from http://www.socialmediatoday.com/content/google-behind-numbers-infographic Anyasor, J. (2013, November 26). Top 20 Stats to Get You Active on Google Plus [Blog post]. Retrieved from http://upcity.com/blog/2013/11/top-20-stats-to-get-you-active-on-google-plus/ Piombino, K. (2013, June 12). The Best and Worst Times to Post to Social Media [Infographic]. Retrieved from http://www.entrepreneur.com/article/226973 Smith, H. (2014). Your Guide to Google+ : B2B Marketing [Infographic]. Retrieved from http://www.socialnomics.net/2014/04/21/your-guide-to-google-b2b-marketing/

©Michelle Post, Ph.D., CSMS

ABOUT: Michelle Post, Ph.D., CSMS

©Michelle Post, Ph.D., CSMS http://reachyourpotential.guru/

Teacher | Social Media Strategist | Speaker Dr. Michelle Post is a driven, passionate, and experienced leader, teacher, social media strategist, connector, and developer. Her desire to connect and inspire throughout nearly three decades of career translates into her ongoing effort to help the development of ideas, people, content, and curriculum. Dr. Post is President / CEO of three ventures: Reach Your Potential, The Post Institute: Center for Life-Long Learning, and WorkPlace Influence.