why would i outsource social media marketing?

Why would I outsource social media marketing?

Social media at a glance

The social web is the current iteration of the Internet.

As Web 2.0, it has progressed from the traditional static pages to today's more interactive blogs and social media sites.

The social web's dynamic platform enables users from all over the world to communicate and collaborate in real-time.

Social media: A closer look

Social media thrives on connections and interactions online—

—from teenagers commenting on cat videos on YouTube …

Social media: A closer look

Social media: A closer look

… to companies asking their customers for new product ideas over Twitter.

Social media: A closer look

Social media takes many forms.

• Blogs• Microblogs• Social networking sites• Wikis• Podcasts• Videos sharing sites• Photo sharing sites

Social media: A closer look

Here are some of today’s most popular social media sites…

Social media for businesses

Companies use these social media sites to promote their business and sell their products.

Social media for businesses

Here are some of the biggest companies successfully using social media to grow their business.

The challenge:

Marketing your brand on the social web can be tedious.

You'll need the time and resources to monitor your company's conversations create and broadcast your messages develop strategies, and keep tabs on what people are saying about your brand.

The challenge:

How can a company manage its social media marketing campaigns?

How can a company manage its social media marketing campaign?

To manage your brand on the social web, you can build a social media marketing department.

This means hiring the best social media experts, getting the needed equipment, spending hours planning strategies, and investing a sizable amount on putting these campaigns into motion.

How can a company manage its social media marketing campaign?

Or you can

outsource.

Why would I outsource social media marketing?

Social media marketing can definitely help drive your business to succeed...

…but it's so much more than just posting status updates.

Outsourcing can offer your company countless benefits, including:

Access to talented social media experts

Why outsource social media marketing?

Many people can claim to be social media specialists, but not all of them can actually help your brand succeed

Access to talented social media experts

Your brand needs social media marketers that have sufficient online marketing and brand management experience.

They'll also need to have an insight into consumer behavior and always on the pulse of the latest Internet trends.

Access to talented social media experts

A reliable outsourcing company can easily provide you with a social media consultant or even a group of social media specialists.

It can also provide you with a graphic artist, writers, or web/mobile developers for your brand's campaigns.

Access to talented social media experts

Outsourced social media specialists can take care of your brand, ensuring high quality social media content, and consistent engagements.

They can also help you outline strategies to enhance your relationship with your existing consumers, and grow your customer base by reaching out to untapped markets.

Time

Why outsource social media marketing?

Social media marketing may seem easy at the onset, but it's time consuming.

Time

According to studies, it takes up to 32 hours per month to manage just a single social media platform.*

Now just imagine how long it can take if you've expanded your brand's presence to a LOT of social media sites.

*Forbes- Should You Outsource Social Media Or Do It Yourself?, http://onforb.es/15ml0AP

Time

• Creating a stream of content for your blogs • Constantly monitoring what people are saying about your brand• Supervising and updating your multiple social media profiles• Responding to customer questions and comments online• Developing strategies to promote your brand and its products • Measuring progress and determining strategies' effectiveness• Re-aligning strategies to improve social media processes • Organizing events and promotions to engage with consumers

Social media marketers are also commonly responsible for:

Time

It's common for companies to delegate social media tasks to the advertising or marketing departments.

However, given all their tasks, not everyone has the time to fulfill all their social media responsibilities.

Time

Delegating your social media needs toa truly capable outsourcing company takes this arduous load off your business.

You don't have to worry about who's manning your Twitter conversations 24/7, if your WordPress blogs have new content, or if your Pinterest boards are updated with photos of your new products.

The social media specialists from your outsourcing service provider will take care of all of these for you.

It’s cost-effective

Why outsource social media marketing?

Getting into social media marketing can be a costly endeavor.

You'll need to spend on:• Office space for your social media team• Computers and other necessary peripherals • Hardware maintenance and electricity• The purchase or subscription to relevant applications like analytics tools, and photo and video editors • Hiring social media specialists (including monthly salaries, and benefits per worker)

Of course, you'll also need to set aside considerable amounts for when your business starts implementing strategies.

Though many businesses see social media marketing as a vital component of their marketing strategies, many companies may easily dismiss it as an additional cost they simply don't want.

Some may even deem it unnecessary, thinking that it would only drain their funds.

But with outsourcing, managing your social media profiles and running campaigns doesn't have to be very expensive.

It’s cost-effective

This makes outsourcing a perfect option for startups, enterprises, and small businesses with limited budgets.

It’s cost-effective

For a fraction of the costs of keeping an in-house department, outsourced service providers can provide you social media specialists who will diligently care for your brand's online reputation and keep a healthy relationship with your consumers.

Why would I outsource social media marketing?

Outsourcing social media marketing can minimize the costs of running a brand's campaign online, and provide the talented experts to manage your brand's marketing online.

All these can help you cultivate a positive relationship with your customers, and give your brand a competitive edge.

Learn more about outsourcing!

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