why use scratch cards? donna adams, douglas macmillan hospice, stoke on trent

Whyuse

scratch cards?

Donna Adams, Douglas Macmillan Hospice, Stoke on Trent.

Different names and different games

Game 3 – Pot Luck

Launched April 2007

Game 2 – Stacks Of Cash

Launched January 2006

Game 1 – Grab A Grand

Launched January 2005

Scratch card prizes

£100 WIN

£50 WIN

£20 WIN £10 WIN

£5 WIN

£2 WIN

£1 WIN

£1,000 Top

Prize

Only use cash as prizes

Approx 40% of cards are winning cards

More smaller prizes = more sales

Prize money is not always claimed

Over 100 outlets stock our scratch cards

Servicing

our

outlets

We visit our outlets on a two month basis and offer a call out service

should an outlet sell out

Point of sale material can be the key to success

Example of a poster

Example of stickers that we use on our

scratch card dispensers

Point of sale material can be the key to success

Example of one of our outlets displaying point of sale material

in the bar area

Example of our posters and till

wobblers

Point of

sale material

can be the key

to success

This poster highlights that large value cash prizes

can and have been won

Explore all avenues

Scratch cards as table favours proved to be extremely successful so we now attend local

Wedding Fayres to promote this idea

Promoting scratch cards as an option for Wedding table favours in our Dougie Mag

Explore all avenues

Example of a local factory selling scratch cards in their

staff canteen

We sell scratch cards from our promotional stand

Additional

benefits

Scratch cards have increased Lottery membership!

Extra income from outlets i.e. donations

A form of fundraising that is constantly in the public eye

Enhanced relationships with local outlets and with the public

Keep up

the

momentum

Local media coverage

Hospice Newsletter coverage

Hospice website

Publicity in the local newspaper

Keep up

the

momentum

Communicate with your outlets

Get new outlets on board

New ideas i.e. securing sponsorship to cover costs

Analyse sales patterns

Scratch card game 1 we hit the 10,000 sales

half way point!

Results

Game 1 – Grab A Grand

Sales: 19,483= 97.4% of cards ordered purchased

Donations: £1,514

Results

Game 2 – Stacks Of Cash

Sales: 26,795= 89.3% of cards ordered purchased

Donations: £1,789

Results

Game 3 – Pot Luck

Sales: 28,340= 94.4% of cards ordered purchased

Donations: £3,366

Every

Pound

Counts

Total income to date from our

scratch cards

£81,287

Donna AdamsLottery Promotions & Development ManagerDouglas Macmillan HospiceLottery OfficeWest ViewBarlaston RoadBlurtonStoke on TrentST3 3LD

Tel: 01782 344321

Email: donnaadams@dmhospice.org.uk

Thank you for your time

Thank you for your time

Peter JonesPlayPrint Ltd

& Hon Secretary of Lotteries Council

Contact details Office Tel: 01388 770800 Home Tel: 01283 229811Mobile: 07889 035615

Email: peter.w.jones@btinternet.com