why quality of place and identity matter by steven pedigo
Post on 02-Jul-2015
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Panel discussion at CEOs for Cities 2014 National Meeting covers the power of place branding and competitive identity in cities. For more info, visit ceosforcitiesnationalmeeting.org.
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WHY QUALITY OF PLACE & IDENTITY MATTER
STEVEN PEDIGONOVEMBER 3, 2014
Image credit: www.research-europe.com
“Entrepreneurs look for talented workers and the amenities that these workers like.”
– Endeavor Insight, 2014
Happiness with our location is driven by 5 traits.
11/14/14 3
Values/ Identity
Aesthetics
Leadership
City Services
Opportunity
STEVEN PEDIGONYU INITIAITVE FOR CREATIVITY &
INNOVATION IN CITIES
SPEDIGO@NYU.EDU@IAMSTEVENPEDIGO
SPS.NYU.EDU/CREATIVECITIES
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