why furniture brands should care about changing customer buying behavior

ChangingCustomer Buying Behavior

WHY HOME DESIGN MANUFACTURERS & BRANDSSHOULD CARE ABOUT

BY DECOPLACES.COM, JULY 2014

PERCENT OF RETAIL SALES ATTRIBUTABLE TO ONLINE IN SELECTED MERCHANDISE (U.S.)

Furniture & Home Furnishings

HOW CUSTOMERS ACT?

90% prefer to buy home

decoration and furniture

in a physical shop

75% search on the

internet before buying

52% visit only

one website

THE PRESENT SITUATION – IN BELGIUM KBC “ALLES KAN BETTER” CAMPAIGN 2014 - SAME FACTS

Where are your customers?

91% of consumerswant to buy

furniture in a physical store

91%

196 antwoorden

71% of consumersgo online for inspiration

and informationbefore buying

180 antwoorden

75% of consumershave difficulties

to find your authorized dealer

172 antwoorden

Only 1 out of 4

consumers finds the shop they are

looking for!

THE INTERNET HAS CHANGED HOW CUSTOMERS DECIDE WHAT TO BUY!

If your products AND dealers are not found during the initial inspiration phase,

you have missed this consumer!

FROM 2010 HARVARD BUSINESS REVIEW

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Now decoplaces.com has the solution!

Decoplaces.comHOME PAGE

sneak preview

Leveraging the new Buying Behavior

PRODUCT PAGE

decoplaces.comconveniently shows the brands and products together with the closest shop to the interested consumer

How do customers find decoplaces.com?

We make sure our website is always on the first page on Google Search!

So now your brand is visible to your prospects!

@decoplaces.com

Authorized Dealer

Because most

customers check first

on the Internet before

buying,

75%

they prefer to see as

many brands as possible

in one place

…and when they

are enough informed

they go right to

Your shop and buy

what they want and

even more.

For you…well,more customers

= more sales!

How your business benefits?

Claim Facts Advantage 1 Advantage 2 ProofWe guarantee that your products are found online TOGETHER with the authorized dealers based on the consumer's location in 2 clicks

75% of consumers lookup products on the internet before buying.51% of consumers visit only 1 website.

Attract informed consumers into the authorized shops will lead to more sales. More door traffic.

Small and variable cost versus building and maintaining yourself a multi-brand web platform not being your core business.

Products on the DECOPLACES portal will always be found for most products on page 1 in Google when consumers search online in the targeted countries*

We offer an easy way to consumers to ask questions and request an offer, make an appointment with the design shop that distributes the products they found online.

These functions are available on our design portal.

Know who is looking for your products in which countries and which shops (retailers) they are planning to visit.

Increase sales of your brand

On ArenasCollection we receive 30 to 50 inquiries and offer requests each month. Conversion rate is 30%.

Differentiation towards authorized dealers who have invested in a showroom by offering their presence on decoplaces.com for free.

Standard functions on the design portal for shops in the selected countries*

Gives the possibility to test effectiveness and omnichannel coverage without major investment.

Authorized dealers will receive more visitors for your brand

Via ArenasCollection.com, we attract potential customers to our 'private' showroom on a weekly basis

…and more advantages!

Creating a location based storefinder on your brand websiteAlthough customers do not visit several brand sites, they want all brands and storefinder on one site

Or having the dealers/shops create online catalogs so they can be found by Google:But the majority of stores don't have sufficient resources, know-how nor budget to build and maintain such a catalog and be listed on 1st page in Google + it remains still difficult for the consumer to find the shop nearby.

Choosing to present on ArchiExpo and/or ArchiTonic websitesYet these websites are not widely known among consumers and do not point to shops nearby.

About Potential Alternatives?

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Subscribe to decoplaces.com now and increase your sales Include your authorized dealers and your favorite products.With minimum cost and effort respond to the ZMOT and the changed consumer buying behavior.

Increase your brand visibility and

sales, easily!

Silver GoldBrand products included in decoplaces portal catalog and easily found via Google in the targeted countries* Up to 15 products Up to 50 products

Authorized dealers included on decoplaces portal 15 shop locationsIn 1 country1 75 shop locations in up to 3 countries; 50€ for each add'l shop

Contactinfo of authorized dealers yes yes

Include Virtual showroom 360° on GoogleMaps no Optional: creation can be funded by shop

Receive questions from web visitors Max 150 questions per 6 months unlimited

Proposal requests by visitors no 40€/proposal request

Notification to shop+agent+brand when a consumer plans a visit to a shop 25€/planned visit 25€/planned visit

Shop/agent/brand can receive the wishlist of the visitor no yes

Products in catalog included on affiliate websites yes yes

Free presence in monthly decoplaces newsletter no 1x/year included

Monthly standard report per brand for agents and brands yes no

Monthly report of results: nr of product lookups, number of planned visits, nr of proposal request, overview of wishlists, etc for each brandno yes

Adwords services, campaign management included no Optional: a la carte with a predefined amount/month

Price: early bird till 31/8/2014 500€ initial setup2Monthly fee: 50€ from 2nd month on after platform launch in Q1 20151500€ initial setup2Monthly fee: 100€ from 2ndmonth on after platform launch in Q1 2015

Ready to join?

Subscribe now by filling the web-form and we will contact you:http://decoplaces.webform.com/form/12315

Agenda

Present situation: The Facts The Zero Moment of Truth DECOPLACES.COM sneak preview What is in it for you & Why we do this?Our Value PropositionThe Alternatives Recommendations Pricing modelNext step: How to join?

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