why email marketing is still the preferred digital marketing tactic

Why EMAIL

MARKETING is STILL

the preferred

Digital

Marketing Tactic

by marketers

worldwide

59% of B2B

marketers say

email is the most

effective

channel in

generating

revenue

Source:- BtoB Magazine

For every $

spent, email will

bring $35.2 and

revenues worth

$2.5 billion by

2016

Source:- Direct Marketing Association (DMA)

Emails are

read

• 44% through webmail

• 33% on the desktop

• 23% via mobile devices

Source: Return Path

Sources: Forrester Research, The New Email Messaging Mandate, Oct 1, 2012, eMarketer, US Digital Media Usage Report, 2012, & Pew Internet Report, Jan 201

Stay Connected

Above All the Noise

• 98% of adults online use email

• 96% of the US market are on

mobile phones

• 64% send or receive SMS messages

• 44% of the US market are now on

smart phones

• 29% of the US market own a

tablet or use an ereader

Mobile

Optimization

• 85% of U.S. adults own a mobile

phone

• 56% of U.S. mobile phone

owners access the Internet

• More than 50% of them access

emails on their phones

• 88% of them check emails on

their phones daily

Source: - The Pew Internet and American Life Project, Knotice

Remember to be

relevant

• 29% of consumer inboxes

comprise of e-newsletters

• 60% of spam trap hits

comprise of marketers

• “over half of all emails

are deleted within 2

seconds without ever

being opened” - Based on a

USA survey

Source: - Return Path's November 2012 Email

Intelligence Report

Remember to include top

management in email marketing

Personalize with

Personality

Send Emails to Readers

than Inboxes!

Earn Email Campaign

ROI!

FROM INFO

CHECKPOINT www.infocheckpoint.com

YOUR

SEARCH

ENDS

HERE

Phone: 800-662-2980

Mail us @ support@icpmails.com

www.infocheckpoint.com