why brands are adopting digital newsrooms

Why Brands are Adopting a Digital Newsroom Approach to Content

Brands are no longer restricted to advertising next to what we read – they can be the media

The public wants to see how your product or service fits into their lifestyle – not just the features of your product

Adidas is adopting this strategy to make their brands more relevant online in order to propel demand.

Nike and Puma have also implemented this approach.

If you publish great content it can attract the media too

A Good Newsroom Needs:

More than text press releases

Great original material

Content that the media and the public will value

Talent

Technology

Data/Analytics

You can build a visual newsroom in Wordpress – but you will need a good programmer who can make it look like a newsroom.

Can A Small Business Create a Digital Newsroom?Be smart with technology– Hosted newsroom

with visual features– Train your team to

curate industry news and create original content

FEATURES:

Easy to use content management system.

Images and video.

Social sharing options.

News feeds.

Tags.

Search function.

Great content.

Track and adjust content using a digital dashboard

Results

• More traffic• More engagement• More conversion• More media coverage• More online visibility

Want to know more?

http://press-feed.comhttp://www.meritusdigital.com

Call 626 793 4911 for a demo