where does the money come from?
Post on 14-Jan-2016
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P.O. Box 408
1414 – B ICV Road
Melcroft, PA 15462
(724) 455-4200
www.mtwatershed.com
…protecting & preserving the Indian Creek
Watershed and surrounding
areas…
DRINK CLEAN WATER
WHILE SUPPLIES LAST.
Where does the money come from?
• Foundations 7%• Corporations 5%• Individuals 81%• Bequests 7%
Foundations7%
Corporations5%
Individuals81%
Bequests7%
From Giving USA Annual Report which has tracked giving patterns in the US for 35 years
Step 1:Select Your Fundraising
Strategies
• Review Past Fundraising Strategies and Select Successful Ones to Repeat
• Brainstorm New Fundraising Strategies
• Evaluate and Select Fundraising Strategies
Evaluation Criteria
Are Strings Attached to This Money??
Does accepting certain funding
compromise
the
mission of the
organization?
Step 2: Develop a Budget
Step 3: Develop a Work Plan
Source Goal Strategy Who Time Why Cost
Public $$$$ OSM Ex Dir
AML
Private Board Optg
Found.
Major
gifts
Board& Vol.
Litigt
Other
Corp.
In-kind
Development Plan
INDIVIDUALS $4,500.00 Send out two ask letters this year. Engage board to participate.
Office staff and volunteer committee
Spring/Fall
Increase income from members and diversify our funding base.
$900.00
Memorials $2,000.00 Send out information in newsletter.Engage board to participate.
Staff and Board Spring Increase income from members and diversify our funding base. Inform donors that there are other methods of giving.
$400.00
Major Gifts $3,000.00 Engage Board Members to identify prospects and do training for the ask.
Staff and Board Spring Engage Board in fundraising. Increase their confidence in asking. Diversify funding base.
$600.00
SPECIAL EVENTS
$3,000.00 Fundraising committee will collect donated objects fromcommunity businesses and others. These will be auctioned off at a silent auction to take place at our Spring Dinner.
Staff and Board, fundraising committee
By April 10
Offer something different to members and community. Have fun. Diversify funding base. This is a second annual event.
$600.00
SALES:
Sell lottery calendars
$30,000.00 Create calendar. Sell 1000.
Staff, Board, volunteers.
Yearly This is one of the best fundraisers we have come up with so far. Purpose is to raise discretionary funds.
$800.00
Notecards $500.00 Have notecards.
Staff, Board, Vol. Ongoing Raise awareness of beauty of area. $00.00
T-shirts $350.00 Have t-shirts. Staff, Board, Vol. Ongoing Raise awareness. $137.50
Operating
$334,250.00
This is optimistic.
$6657.50
Step 4:
Just Do It!
Five steps for successful grassroots fundraising
1. Look within your own community
Local business and corporations
Local churches and civic groups
Chamber of Commerce
Key people (Movers & Shakers)
2. Incorporate fundraising into your day-to-day work.
Make your income and expenses public information
Be sure that fundraising planning and implementation is the responsibility of a volunteer committee and is not solely done by paid staff
Make a fundraising plan and follow it.
3. Take Positive Action
Attend other groups’ events and meetings
Work with the media
4. Spend time & money on fundraising Allocate money to spend on direct
mail, annual reports, newsletters & stationery.
Spend money on travel.
Attend regional and national conferences
Get the training that you need.
5. Evaluate Set goals for fundraising strategy.
Make sure events and programs are attracting people from all parts of your community.
Try new strategies and new angles.
Build on victories
Major Donation Programs
60%
Of an organization’s income comes from
10%
Of the donors
15-25%
Of an organization’s
income comes from
20%
Of the donors
What are you looking for in aprospect?
A link with your group.
The person is committed to your cause
The ability to make a substantial gift
Ask, what’s the worst that could happen?
They will say
NO!!
Membership Drives
Identify your organization and define the burning issues.
Identify the communities we think share our interests.
Identify the value for them of joining our organization.
Improve your odds Keep the general public informed about what you
are doing through newsletters, newspapers, signs, events, etc.
Ask similar organizations to include your progress in their newsletters.
Set up booths at as many local events as possible.
Place your brochures and membership applications at all local businesses
Special Appeals---
Timing
HolidaysAnniversariesEnd of yearUrgent need
And finally ….
Always Remember “Thank You”sand Thank You Notes
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