when content meets applications
Post on 10-May-2015
1.823 Views
Preview:
DESCRIPTION
TRANSCRIPT
Craig Randall | Principal Scientist, Adobe | @craigsmusings
When Content Meets Applications (revised)
Adobe CEM
revolutionizes
how enterprises
engage with
customers
and how customer
experience is
delivered
3
Transactional Systems (ERP, CRM, ECM, PLM, Banking Systems)
Customers
Adobe + Day =
strong assets integrated to optimize customer experience
Global Web Social
Collaboration
Interactive
Applications
Interactive
Documents
Content Process Analytics
Customer Experience Management
Adobe Day Adobe Customer Experience Management
4
Current customer experience online…
It’s real jungle
Customer interaction with an enterprise
5
Websites
Customer
Call Center
Apps
Point of Sale
Loyalty Site
Web
Applications
Social
Media
Mobile Apps
Customer
Service
Application Microsites
Statements
Challenges
Non-intuitive experience
Inconsistency across channels
Not contextual
Impact on organization
Low conversion rates
Lost revenues
High cost-to-service
Brand deterioration
Customer /
Citizen /
Partner
What the customer wants
Personalized, responsive experiences
Right experience for right task for the right
device
Multi-channel communication
Customer /
Citizen /
Partner
Tablet
What the customer wants
PDF forms Guided navigation
Rich, engaging
experience
Personalized, responsive experiences
Right experience for right task for the right
device
Multi-channel context aware
Customer /
Citizen /
Partner
Mobile
Tablet
Desktop / offline
What the customer wants
Personalized, responsive experiences
Right experience for right task for the right
device
Multi-channel context aware
Online Call Center Branch Agent /
Field
Mail &
Fax Email Mobile
Customer /
Citizen /
Partner
Context flow across apps and channels
Challenges
Content, application and context problem
Multiple stacks and project silos
High cycle time for change
Multiple systems to scale, manage and
administer – high TCO
IT Team
Websites Applications GAP
Portals
Mobile apps
RIA
Web apps
Commerce
Business apps
Websites
Microsites
Mobile Sites
WCM
DAM
Campaigns
Context
flow Content
integration
Analytics Application
integration
Adobe’s Customer Experience Management (CEM) vision
PUBLIC CLOUD
Services
USER EXPERIENCE
Multiple
Channels
Multiple
Platforms
TOOLS
Creative
Suite
Flash
Catalyst
Flash
Builder
LiveCycle
Workbench Foundation
CUSTOMER EXPERIENCE MANAGEMENT PLATFORM
EXISTING APPLICATIONS & SYSTEMS
Legacy
Systems
Enterprise
Information
Systems Databases Directories
Message
Queues
ECM
Repository
Modules
Dynamic
Content
Enterprise
RIA
Business
Process
Solution Accelerators
Online Mobile Branch Agent/
Field
Mail &
Fax Email
Call
Center Social
Analytics Document
Services
Content + applications
PUBLIC CLOUD
Services
USER EXPERIENCE
Multiple
Channels
Multiple
Platforms
TOOLS
Creative
Suite
Flash
Catalyst
Flash
Builder
LiveCycle
Workbench Foundation
CUSTOMER EXPERIENCE MANAGEMENT PLATFORM
EXISTING APPLICATIONS & SYSTEMS
Legacy
Systems
Enterprise
Information
Systems Databases Directories
Message
Queues
ECM
Repository
Modules
Dynamic
Content
Enterprise
RIA
Business
Process
Solution Accelerators
Online Mobile Branch Agent/
Field
Mail &
Fax Email
Call
Center Social
Analytics Document
Services
LiveCycle Rich Internet Application (RIA) Services
LiveCycle Collaboration Service
Build real-time, multi-user
collaboration into existing or new
rich Internet applications
LiveCycle Mosaic
Assemble intuitive, personalized
and highly productive applications
through a composite RIA
framework
LiveCycle Data Services
Improve the performance and
simplify the development and
integration of your RIA
application with backend
systems
13
LiveCycle Mosaic
Composite RIA Framework for rapidly assembling intuitive, personalized and
activity-centric RIA applications that aggregate existing enterprise applications
Increased productivity
Intuitive and consistent
Personalized
Activity centric
Improved decision making
and response time
Context aware
Aggregation from multiple
sources
14
LiveCycle Mosaic – developing composite RIAs
Composition approach to application
development
Client side communication between
application components
Comprehensive ActionScript and JavaScript
API – HTML and Flex integration
Central catalog for housing all reusable
application components
Out-of-the box skins, shells and layout
managers
Pluggable component model
Integrates with existing SSO, directory and
entitlement management solutions
15
LiveCycle Mosaic – UI components
16
View organizer
Shell
View
Panel
Tile
16
• Custom web apps
• RIA services
• Mosaic server
• Data Services
• Collab Service
• Content (CRX)
• Common libraries
• Caching
• Logging
• User management
integration (LiveCycle ES)
• Spring-based
• OSGi-ready
LiveCycle RIA anatomy – client stack
17
Gravity
Flash Player
SWF/Module Loading
Dependency Injection Messaging
RIA Core Services
Logging Authentication
Configuration
Context
Persistence
more …
LiveCycle
RIA
Server
RIA Component Libraries
Content Collab Mosaic
Data
Serv
ices
LiveCycle ―ES Next‖ Solution Application
(e.g. Field Force Automation)
Security Guides more…
More: http://craigrandall.net/archives/2010/10/realizing-great-customer-experiences-with-livecycle-es3/
Experience-oriented architectural approach
Customer-driven and design-led
Maximize potential reuse
Interface-based component interactions
Bundles for logic, UI, etc.
18
Domain
Integration
Presentation
Infr
astr
uctu
re
LiveCycle RIA component patterns
19
RIA Component
Domain & Service
Presentation
View
PresentationModel
Events
Data Binding
{View State}
{Operations}
{Events}
DomainModel
Foo getFoo()
setFoo(Foo f)
IService operation()
ServiceImpl operation()
IPresentationModel
Infrastructure UtilityClasses
Liv
eC
ycle
ES
3 R
IA S
erv
er
Client Server
IDomainModel Foo getFoo()
setFoo(Foo f)
Custom view and presentation model
20
Infrastructure UtilityClasses
Domain &
Service
RIA Component Presentation
CustomPresentationModel
Events
Data Binding
{View State}
{Operations}
{Events}
CustomView
IPresentationModel
Custom application façade
21
Domain & Service Presentation
View
PresentationModel
Events
Data Binding
{View State}
{Operations}
{Events}
DomainModel
Foo getFoo()
setFoo(Foo f)
IService
operation()
ServiceImpl
operation()
IPresentationModel
Infrastructure UtilityClasses
IDomainModel
IPresentationModel
Foo getFoo()
setFoo(Foo f)
RIA Component
Customization Façade
ServiceDelegateImpl
AppDomainModel
eRIADomainModel
serviceDelegate
Foo getFoo()
setFoo(Foo f)
Bar getBar()
setBar()
IServiceDelegate
operation()
backendService
operation()
Content-centric RIA with CRX (future product vision)
Common underlying repository for both content and application data/metadata
Day CRX
LiveCycle’s emerging enterprise RIA platform
Mosaic catalog based on CRX
Contextually agile applications (tile compositions) alongside contextually agile content (WCM, etc.)
Consistent composition model
Ability to leverage a common Package Share model for content + applications
Common delivery platform for applications—both composite content apps (CCA) and rich Internet apps (RIA)
AIR, Flex, Mobile, HTML5
Integrated tooling
Simplify content-centric RIA building via Fiber modeling of CRX (LCDS leverage)
Highly extensible and agile (easy to add new fields, etc. vs. traditional RDBMS)
Single workflow model for updating site content, application content/criteria/configuration
22
Become more familiar with LiveCycle, RIA Services, etc.
Adobe LiveCycle Enterprise Suite
http://www.adobe.com/products/livecycle/
Adobe Partner Portal
https://www.adobe.com/cfusion/partnerportal/index.cfm
Adobe LiveCycle Developer Center
http://www.adobe.com/devnet/livecycle/
Adobe Enterprise Café
http://www.adobe.com/devnet/enterprise/cafe.html
Soon to incorporate the Day community!
Craig’s blog
http://craigrandall.net/
23
Fully integrated design-development workflow
Creative Suite Tools
Illustrator
Photoshop
Design and Development
Tools Flash Professional Flash
Catalyst
Prototyping
Design / develop
workflow
Flash Builder
Eclipse IDE
Code profiling
Debugging
Workbench, RIA Plug-in Spring, WTP
Eclipse IDE
Processes,
forms & docs
Data modeling
InDesign
LiveCycle Mosaic ES2 architecture
Developer Deployment
Tomcat
Mosaic Server
WebDAV / Spring Security
Catalog Composite RIA
Service
View
Management
Authentication /
Authorization
AIR Flash Player
Desktop Client
Runtime Perspective
Design Perspective*
Catalog Management
Perspective*
Browser Client
Runtime Perspective
REST (HTTP + HTTP/S)
Java EE App Server
Production Deployment
Repository User
Management
LiveCycle ES2 Foundation
* Preview
LiveCycle Data Services 3 architecture
27
Edge Server
AM
F
RT
MP
Po
llin
g
Lo
ng
Po
llin
g
Str
eam
ing
NIO
Lo
ng
Po
ll
NIO
Str
eam
ing
NIO
Po
llin
g
HT
TP
Proxy Server
JM
S
Sp
rin
g
Hib
ern
ate
Secu
rity
SQ
L
Oth
ers
Ja
va
Service
Introspector
Flash Builder
PDF Generation
LiveCycle
Rights Management
Process Management
Reader Extensions
Production Print
BAM
Modeler
Plugin
Code
Generator
Network
Monitor
Data
Mgmt
Service
Remoting
Service
Message
Service
Model Driven Architecture
LiveCycle Collaboration Service – SDK makeup
High-level
Components
Foundation
Classes
Pods
RTC UI Components
Shared Managers Shared Model
Session
(Connection, Authentication, Reconnect/Failover, RMI Routing)
Audio Pub / Sub Webcam Pub / Sub File Pub / Sub Shared Cursors
Users AV Streams
Files Room
Pub / Sub Messaging + Permissions
Shared Collection Baton
Shared Property UserQueue
Roster WhiteBoard Chat FileShare Note WebCam
One Web, Any Device* 19 of top 20 OEMS are committed to
delivering Flash
Power of the Adobe Flash Platform
One UX, Any Device We are committed to delivering
customer experiences to every device
top related