what’s your worth

YOUR BRAND NAMEHow to Market and Package

Agenda

How do they choose? What do they look for? How does one get selected? How can I make my product stand

out?

From Student….

What images or feelings do you get from seeing these brands?

What is branding?

Your definition

Branding

As a LWC student, how do you define yourself?

Eager

Self-motivated Leader Takes Initiative Intellectually curious

Willing

Happy to work Appreciates support/coaching Does Assignments with a smile Consistent

Desperate

Panics Last-minute Incomplete work Doesn’t take personal responsibility Has excuses

Denial

What me? Worry? It’s not my problem. This is stupid. How does this relate to me? Professors not in touch.

Which one are you?

Eager Willing Desperate Denial

Don’t let this be you

Moving forward: Words of Advice

Who are YOU?

Anyone can tell a story

Selection Process

How to Develop YOUR Brand

Do well in school Internships Leadership & Extracurricular Clean up Social Media

Where the jobs are

Competitive advantage

Name companies in Chicago

Name agencies in Chicago

What is the result of PR? Advertising?

What Companies Want

Positive Attitude Enthusiasm & Energy Dressed for success Communication Skills Attendance/Reliability Teamwork/Collaboration Problem solvers that come up with a

solution Social & Cross Cultural Skills

What makes you special? What makes you unique? Why should I hire you? The Packaging

Key words that will interest the companies and grab their attention.

The Ingredients Skills learned through past experience

and education (knowledge-based skills). Skills you bring with you to any job

(transferable or portable skills). Personal traits, the things that make you

who you are.

Developing Your Brand

Resume

A Résumé is a brief history of your accomplishments that you prepare for potential employers.

Your résumé should be designed with ONE thing in mind. To get you job interviews

What a good Résumé does:

A resume introduces you to potential employers. It tells them:

That you are a well qualified candidate for employmentThat you deserve an interview

Once you’re introduced, your résumé serves as:

A guide for you and the interviewer to discuss your background.A reminder to the interviewer about who you are after the interview is done.

What’s the Purpose of the Interview?

Will this help you in an interview?

Research the Company

Think carefully about what you need to know.

What’s the mission statement, company achievements, social media sites, people on the inside.

Find more tips at http://www.monster.com/career-advice/article/interview-company-research

Research Salary for the Position You want to make sure the salary is right

for this position before you go in for the interview

Find out about salaries for different jobs at www.salary.com, www.salaries.com, or www.payscale.com, www.kentucky.gov

The site lists salaries by geographic locations and job title.

Be Prepared for these Questions

Tell me about yourself

What are your major weaknesses?

Where do you want to be in 3-5 years?

Why should we hire you?

Do you have any questions for me?

List Firm Questions to Ask What happened to the person who

previously did this job? (If a new position: How has this job been performed in the past?)

Why did you choose to work here? What keeps you here?

What is the first problem the person you hire must attend to?

What can you tell me about the individual to whom I would report?

What's our next step?

What 5 things to bring to a

Job Interview? Resume(s)

Letter(s) of reference

Portfolio

Passion for the Job

Smile

Dress for Success

Dress for Success Wear conservative clothing – grays,

dark blues, & browns

Don’t go overboard on the perfume or cologne

Conservative jewelry

No bright nail polish ladies

Career Closet

Career Closet

Make a Good Impression

Introduce yourself politely, shake hands firmly, but briefly

Look at the interviewer(s) when they talk

Avoid nervous habits like touching your hair, popping your fingers, or tapping your pen

Make a Good Impression

Remember…it’s okay to pause before answering questions.

Elaborate, but don’t go overboard

Interviewing Do’s

Smile - practice in mirror

Eye contact – both listening & answering

Practice ahead of time Arrive on Time

Leave a Good Impression

Thank the Interviewer(s) for their time and opportunity to interview

Ask… Could you please tell me when you will make your decision?

Follow Up

If they asked for more information from you, make sure you send it immediately

Send a short thank-you note

For Yourself & For the Future Start attending job fairs NOW

Spotlight is our annual job, internship, and graduate school fair sponsored by

the AIKCU member schools and Hanover College

Spotlight Career Fair will be on Tuesday, February 21, 2017

Mock Interviews

Mock Interviews:What to expect

Mock Interviews: What to expect Make an appt by phone

270.384.8065 or email careerservices@lindsey.edu

Please arrive a few minutes early Each interview should last 10-15

minutes Dress in Business Casual

No Jeans, flip flops, shorts, or T-shirts

Mock Interviews: What to expect Make sure you submit your rough

draft resume to careerservices@lindsey.edu BEFORE your interview time

Emily or I will ask questions Give examples where necessary RELAX

Visit the Career Service Center

Searching for jobs

Download LWC App Follow Career Services @LWC Career Like our Facebook: LWCCareer

THANK YOU!

Career Services – careerservices@lindsey.edu or 384-8065

Laura Burwash– DirectorEmily Redmon– Graduate Assistant