what's next for the cloud in spain?

November 2013

WHAT’S NEXT FOR THE CLOUD IN SPAIN?

Survey data: ES v EU market trends

2

CLOUD & HOSTING PROVIDERS SURVEY

We surveyed 400+ service providers in Spain and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?

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DATA CENTRE OF CHOICE

Unlike the EU, telco-owned data centres are the most popular choice in Spain Second most popular in Spain are self-

owned DCs

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CUSTOMER DEMAND TODAY

Demand for cloud and SaaS already exceed demand for traditional hosting in Spain

Demand for Cloud (IaaS) and Applications (SaaS) were far above the EU averages

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CLOUD REVENUE SHARE 2012 TO 2015

However, the majority expect the cloud wave to hit within the next 3 years

73% of Spanish respondents expect 40-100% of revenues to come from cloud by 2015

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REVENUE IMPACT OF CLOUD

96% of Spanish respondents are positive about the revenue impact of cloud

Of all those surveyed, Spain were the most optimistic in this respect

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KEY COMPETITORS

Service providers in Spain see local providers as their key competition

The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements

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STRATEGIES TO LEVERAGE CLOUD

The top 3 strategies by Spanish cloud and hosting service providers

Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies

These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

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