what's hot in social media: aca national
Post on 12-Jan-2017
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What’s Hot in Social Media
Two Pervasive Themes:
Connecting
Sharing Moments
What’s Hot in Social Media:
! Social Media Advertising
! Micro and Group Messaging
! Blogging
! Video
! Visual Social Networks
Social Media Adver.sing
Facebook Advertising
Engaging Image
Message Content
Tracking URL + Pixel
Targe.ng
New Facebook Ads
New Facebook Ads
Engaging Image
Message Content: Photo or Video
Tracking URL
Instagram Advertising
New Instagram Ads
New Instagram Ads
Visual Social Networks
Name the loca.on
Link in Bio
Recruiting with Instagram
Fun, engaging photos and videos
Driving traffic back to your site
Ask campers to like, comment, share, and tag their own photos with #yourcampname
What approach should we take?
Pinterest is good for:
-‐ Promo.ng blogs -‐ Driving traffic to the site -‐ Camp art projects, quotes, recipes -‐ Packing lists -‐ Advice for parents -‐ Reaching new targets: Promoted Pins -‐ A visual way to display everything your camp has to offer
Create relevant boards
Ask your best moms to par.cipate
Drive traffic to your boards from other plaSorms
What approach should we take?
Micro and Group Messaging
The Evolu.on of Email?
SnapChat
Snapchat is good for:
-‐ Fun surprises -‐ Sharing moments from events -‐ Reaching younger campers -‐ Generally having fun!
Don’t follow back or open snaps
Start slow by sharing a few moments
Have fun!
What approach should we take?
Micro-Messaging is good for:
-‐ Sharing a message with anyone on any device at any .me -‐ Group tex.ng families or parents -‐ Reaching interna.onal families
Ask interna.onal families what they use
Develop a messaging strategy
Research group tex.ng plaSorms
What approach should we take?
Blogging
Medium
Tumblr
Blogging is good for:
-‐ Sharing your story -‐ Keeping your website content and SEO relevant -‐ Celebra.ng your camp’s uniqueness!
Share these posts on social media
Start by wri.ng 1 or 2 blog posts
Engage alumni, parents, staff members even campers to write for you
What approach should we take?
Video
If nobody sees your camp’s video, does it exist?
If only your camp families see your video, does it exist?
Take a Video Inventory
Videos I have: Marke0ng Objec0ve: Target Audience: Best Social Tool:
What do I want to have?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
Why do I want to promote them?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
Increase awareness
Showcase differen.ators
Get kids excited about
camp
Remind alumni of past
Who do I want to see the video?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
Parents
Campers
Staff
Alumni
Where should I promote this?
Videos I have: Videos I want: Marke0ng Objec0ve:
Target Audience:
Best Social Tool:
! Can use 30 second clips in ads: 15 seconds organically
! New medium to reach new people: Over 300 million users on Instagram (more than Twiber)
Sharing Your Video on Instagram
SnapChat
Video is good for:
-‐ Visually displaying your story -‐ Keeping your audience engaged -‐ Celebra.ng your camp’s uniqueness!
Clip your exis.ng videos
Use the inventory provided to make a list of what you have and what you need
Promote great videos to your target audiences
What approach should we take?
Which of these plaSorms should your summer camp be using?
Is my audience on the site?
Do they spend a lot of time on the site?
Can I reach them more easily by using this site?
Can I easily create content for the site?
Can I commit to using the site 2x per week?
Does using the site help me reach my marketing goals?
Ques.ons to blake@socialsummercamp.com.
Facebook.com/socialsummercamp
Twiber.com/socialsummrcamp
Socialsummercamp.com
THANK YOU!!
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