what's hot about an outdoor summer campaign?

What’s hot about an outdoor summer campaign?

Clear Channel summer offer:

5.

3. Your brand where people go: in stations

1.

4. Surf on positive mood states and adapted consumption patterns

2.

92% of the Belgians stay in the countryon average during summer

We loveoutdoor

We are in a shopping focusedmindset.

TV ‘goes on holidays’,people are less likely to watch TV

111From consumerto shoppers

For every +1°Cincrease, beerconsumptionincreases by

+1.2% (UK)

Online sales

of sunglassesincreases on a clear

day when there is lowest cloud cover

1

In the momentdynamic messaging

Hyper-local,personal,targeting

MOF 50 &Be Prox 500 F1F2

Where recreational activities takeplace

“Own the Weather”

Mobile platformcall-to-action

Socialintegration

Trigger for impulse purchases

Directional medium topoint out businesses

“Always On” engaging creative messages powered by real-time data

No better time than to be near points of purchase.

5Updating messages to stay relevant using weather data.

4Instant accessto a deeperconsumerexperience.

3Tapping into the mood of the moment

2

900.000 holidaysBelgium #4 destination =

Summer triggers demand, affecting sales

General consumptionincrease by

30%above average

Drinks & BBQsales increase

by 25%above average

Maximum visibility of your brand

3x more mobile dataconsumption than average withfestivals andsummer events

CCB = 18.000panels equally spread in Belgium

Brussels

+73%

-18% tv ratings

OOH during summer is engagingCobra results

6. Back2school

7.

Visit www.goohsummer.be & call 02/641.73.00 to book your outdoor summer campaign now !!!Sources: CCB marketing department

Belgians on the move

Increase ROI with flexible, interactive, creative & digital solutions

MOF 50 &Be Prox 500 Summer products

Combine high memorization of billboardswith F1F2 proximity sides

High impact with 500 powerful sides close to beauty centers & pharmacies, combinedwith 50 unique MOF locations

GoohSummer.be

more sunlightin July & August

5,5 M additional trips

across the country

70.000 passengers on a peaksummer dayfrom & to the coast

2 Mpassengers to the coast

High visibility of your brand for a large public

In 2014= 225 M passengers in Belgium (+0.8% 2013)

July-August

use the words “original”, “informative” and “credible”41%describe it as “enjoyable”44%

find it “suitable”56% of total purchasesare school material

76%reach onfamilies

with children

Children influence parents

½ plans his school purchases in August 88%see OOH adas last ad before purchase53%

67%of purchase decisions

are taken on POS

WHAT?