what will you do in a crisis?

Warren Buffett Said It Best:

“It takes 20 years to build a

reputation and five minutes to

ruin it.”

Startling Business Facts:

More than half of U.S. companies report having had a crisis that resulted in negative media coverage.

Startling Business Facts:

of U.S. companies don’t even have a crisis plan in place.

57%

Startling Business Facts:

of business decision makers believe new

media has made managing crises more difficult.

65%

Startling Business Facts:

of corporate executives are confident that their company’s crisis plan would be executed effectively.

28%Only

Startling Business Facts:

of companies that dealt with a crisis experienced a drop in revenue.

41%

So What Do You Do?

Be Proactive Not Reactive

Proactive Focus Reactive Focus

Circle of Concern

Circle of Influence

Circle of Influence

Circle of Concern

Ask Yourself 3 Questions:

• When a crisis hits, will your company be ready?

• Do you know what you will do?

•Do you have a plan?

What Direction Should You Take?

Professional

Apathy DIY Solution Hybrid

Consulta

nt

Food For Thought:

“Unfortunately, the court of public opinion often renders its verdict within 24 hours after the first reporter calls or the first TV camera goes on,” says Cheryl Miller, chief executive officer at At The Table Public Relations. “How you handle a crisis in the first 24 hours sets the tone of what all future coverage and opinions will look like on this subject.”

A Final Thought to Consider:

“By failing to prepare you are preparing to fail”

- Benjamin Franklin

Seek Professional Advice

Still Confused

Cheryl Miller

Phone: (813) 251-4242

Cell: (813) 240-2664

Email: cmiller@AtTheTablePR.com

301 W. Platt Street, Suite 414Tampa, FL 33606www. AtTheTablePR.com

We are Specialists in Crisis Planning and Management