what type of paintings sells in australia
Post on 03-Jul-2015
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What Type of Paintings Sells in Australia?
When looking for paintings for
sale in Australia it is important
to be able to identify a quality
painting, for sale from a gallery
with a strong reputation, who
understands the art market and
what determines the value of a
painting.
The art market has a global
turnover of $50-60 billion dollars
a year. The ‘primary art market’
consists of new art entering the
market for the first time. Most
contemporary art enters the
primary market where value is
speculative in nature. Art that
has been sold at least once
before forms the ‘secondary art
market’. Obviously the primary
market price of a work can affect
its secondary market value.
Works from the same artist can
vary in value due to size, condition
and quality or the time at which the
work was produced. Subject
matter, medium and rarity also
affect market demand. Some
works can become historically
meaningful over time and
therefore of more value to
museums and collectors.
Historically is it has been the
‘charismatic’ power of artworks
(what draws people to want to
possess them) that has driven
value. ‘Art as a Financial
Investment’ by RAJ Campbell,
states that there are non-
economic value measures such
as “Do I like it?” or “Does it speak
to me?” that have an economic
effect because they become
deciding factors in the purchase.
Generally contemporary art is
valued by three aspects: Scale
(size and level of detail), Intensity
(effort) and Medium (quality of
materials). Charismatic value can
then add to the end market price.
Here are 7 Tips for Art Collecting
in Australia:
1. Be inspired
Choose art that excites and
inspires you rather than what is
fashionable. Then you will
enjoy your purchase while its
value appreciates.
2. Consider the Provenance
Provenance is insight into the
history of an artwork. This
includes the date produced,
subject matter, authenticity
(including signature, title and
paperwork) and legitimacy of the
artist. It is wise to research the
artist, their career and
achievements, and their whole
body of work.
3. Diversify your collection
You can balance out market
fluctuations and spread your risk
by building a collection of many
artists and works that span
different historical times.
4. Ensure Authenticity
A Certificate of Authenticity should
be provided with your purchase and
ensures its provenance (as
mentioned above) for reassurance
and insurance. Sometimes there will
be a photo of the artist producing
the actual work. Correct
documentation and provenance
increases collectability, desirability
and market value.
5. Look for Quality
Paintings, prints and other works
must be clearly hand-signed by the
artist. For limited edition prints
ensure the print is numbered and/or
titled. The lower the total number of
prints produced the more value it will
have.
6. Avoid Prolificacy
An artist can over produce and that
can affect long term value. If you
want a piece by a prolific artist for
your collection then research the
period when the artist did their best
work and buy from that period. Or
request a one-off commission that
has meaning to you. A reputable
gallery or agent will be able to
arrange a commission for you.
7. Use an agent or gallery
Whether you are looking to buy art
for pleasure or as an investment
consult with someone who
understands the range of paintings
for sale in Australia. Online art
gallery Art to Art provides a one-on-
one service where they discuss your
investment goals, likes and dislikes
and then recommend investment
options. Art to Art has an exciting
range of emerging and established
artists, limited edition prints, original
vintage posters, photographs and
paintings for sale.
Contact us
130 Bulleen Road,
Balwyn North
VIC 3104 Australia
P. 03 9859 6040
M. 0413 945 249
enquiries@arttoart.com.au
http://arttoart.com.au/
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