what to expect in 2014 - inside insight trends webinar by jwt inside

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WHAT TO EXPECT IN2014

PRESENTING TODAY:Erin Hartman Media Director

Stephen NemethExperience Planner

Pete Price Experience Planner

Emily FearnleySearch Engine Marketing Analyst

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2014RedefiningExperiences

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2014Redefining Refining Experiences

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2013A year of bold reconsideration of what could be.

2014A year of refinement and subtlety, rethinking the details that shape an experience.

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Focus on the details that make your experience come alive.

It’s the subtle nuances that will set you apart.

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What cues in your candidate & employee experience say about your company values.

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They take the time to care for their employees. There are real people behind the process.

They give a full experience to all employees. They’re up-to-date.

They’re really excited to have me. This feels like a family.

They’re proud of their story. They want me to spend some time considering what they’re about to see if it’s a fit.

The Employee Experience:

Search, Social & Mobile:

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It’s all connected- your experience should flow seamlessly across platforms and devices.

Going Beyond PPC:

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Don’t just cast a wide net. Cast the right net to get the right candidates.

Social Sourcing & Advertising:

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Users don’t mind being targeted, as long as it’s relevant to their interests.

The Rise of Medium & Long-Form Storytelling:

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In-depth content shows that your EVP is more than just a slogan.

• A complement to BuzzFeed & UpWorthy style

• Builds on familiarity with blogs and magazine

• Tell the story anew through multimedia

• Rhythm is the key

• Ideal for consideration phase of a campaign

• Companion with “debunking” trend

Social Recruiting,Meet Content Strategy:

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Candidates want to be part of a story, not a transaction.

• It’s a brand story, not just a career story.

• There has to be value greater than Career-specific posts to drive long term engagement.

• This requires telling a more personal story and making it more relevant to your audience(s).

Social Recruiting,Meet Content Strategy:

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Two Examples:

Social Recruiting,Meet Content Strategy:

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The quality of your visuals communicates the quality of the information.

Visual Content Examples

Social Recruiting,Meet Content Strategy:

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Think about your story pathway. It shouldn’t just end on Facebook.

Brand Story Examples

Social Recruiting,Meet Content Strategy:

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Think about your story pathway. It shouldn’t just end on Facebook.

Brand Story Examples

Social Recruiting,Meet Content Strategy:

@JWTINSIDE #INSIDEinsights

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QUESTIONS?

Contact us at: conversations@jwtinside.com or

Let JWT INSIDE help you refine the candidate experience,

contact us for a FREE 30 minute consult. Thank you!