what the hell (did not) happen with the graphic profile?

Post on 17-May-2015

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Torsdagen den 2 maj bjöd vi in till Designers i Stockholm på Creuna. På scenen stod Creunas FM och Johan Ekhager som ställde sig frågan: "What the hell (did not) happen with the graphic profile?" Fredrik Marcus & Johan Ekhager

TRANSCRIPT

WELCOME TO

DESIGNERS IN STOCKHOLM

WITH CREUNAS FINEST FM & JOHAN EKHAGER

BIG dataInternet of thingsGamificationHyper-connectivityDigital ecosystemLow-hanging fruitRobotisation

We will not talk about:

What the hell (did not) happen with the graphic profile, and other

stories?

In the dawn of time

Some examples of prehistoric hardware

Power Mcintosh 7200

Apple Design Team

Arla/Astra/ASG

More examples of prehistoric hardware

GF388

LM Ericsson

December 1994

Examples of prehistoric television

90-talswebb

What is a graphical manual?

Tired of this?

If we say mobile first, shouldn’t we say digital first when it comes to

graphical manuals?

What’s the possibilities?

Typography

Interactivity

MotionAnimation

Video

Google glass

Search

Services Context

GIF-animations

Social

Digital billboards

Wearables

Two BIG things have changed. Resolution and

typography

Resolution

Typography

web fonts

Regular or BoldCondensedReal italics

Typefaces

no kerning

autokerning

manual kerning

line-heightline-height: 1;

line-height: 1.5;

line-height: 2;

Vivamus semper convallis massa, ut lacinia ipsum malesuada non. Aenean condimentum tellus vitae purus euismod ultrices. Fusce imperdiet arcu ut augue bibendum ut condimentum metus porta.

Vivamus semper convallis massa, ut lacinia ipsum malesuada non.

Aenean condimentum tellus vitae purus euismod ultrices. Fusce

imperdiet arcu ut augue bibendum ut condimentum metus porta.

Vivamus semper convallis massa, ut lacinia ipsum malesuada non.

Aenean condimentum tellus vitae purus euismod ultrices. Fusce

imperdiet arcu ut augue bibendum ut condimentum metus porta.

We don’t serve letters for scandinavians here.

° “ # € % &

/ ( ) = ü œ

Responsive

45-75 characters/lineThis length per line is pretty damn neat bec*ause it is between 45 and 75 *characters. Write some relevant text to help you choose font-size and line-height, and keep asterisks on different lines.

11pt on print

16px on desktop≈

Browsers + rendering = false

Results:Gotham

Nothing :(

What kind of crew?

<body>

Front endBack end

There is no place like 127.0.0.1

Designer

FUCK ARTLET'S DANCE XLS

PL

NO iD

iD

THE TRUTH WILL ALWAYS BE HEREWHEN YOU NEED IT, JUST CALL.

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