what teens want beinggirl pres

For Girls & By GirlsJune 19th, 2007

Bob Arnold: Beinggirl Global

Dave Knox: P&G Teen External Relations

a personal space

a social space

For Girls & By GirlsJune 19th, 2007

Bob Arnold: Beinggirl Global

Dave Knox: P&G Teen External Relations

a relevant space

what we are & what we are not

we are not

we are

External Beauty

Inner Confidence

we are not we areTargeted Prospect

Girl to Girl

we arewe are notMom is Watching

Big Sister Advice

we arewe are not

Self Indulgent

Self Discovery

we arewe are notOverdone

About Learning

empowermentwe are about

Girl Talk

?

finding yourself

seeing my future

what makes a teen girl community work?

freedomof expression

What Works

trustedinformation

What Works

What Works

a chance toreflect

What Works

responding quickly

What Works

treat me with respect

why do girls come back?

Coming Back

a girl community

Coming Back

ask iris

Coming Back

compelling content

Coming Back

fun & games

Coming Back

communitya secret

when building a community whatquestions should you ask yourself?

Page 14Ask yourself

can you own it?

what do you offer?

Ask yourself

Ask yourself

what willcompell them?

Ask yourself

they come back?why will

Ask yourself

can you sustain it?

Coming BackComing Back

can you protectyour audience?

is it working?

it’s working

1.6 million

it’s working

it’s her journey

it’s working

she’s renewed

it’s working

she’s coming back

it’s working

she’s ready to fly

is it working?

let’s talk.