what millennials want & hr needs: the next generation of brand ambassadors

What

Millennials Want & HR Needs: The next generation of

brand ambassadors Jenna Jacobson @jacobsonjenna

The Disconnect Between

Millennials & Employers

Research

Teach 2,000+ millennials

I am a (Proud)

Millennial.

generation

…

I’m a what? •  Millennial: 1980-2000 •  Gen X: 1965-1980 •  Boomer: 1946-1964 •  Silent Gen: 1928-1945 •  Greatest Gen: pre-1928

(Pew Research Centre)

generation

…

Female?

Work in HR?

Born In Canada?

Degree?

Gen X?

Your Generation does not define you

What issues have you run into

with millennials & older generations in the workplace?

Self-centered

Narcissistic

Obsessed with Tech

Unreliable

Self-centered

Motivated

Narcissistic

Storytellers

Obsessed with Tech

Hyper-connected

Unreliable

Open to change

empLoyees ! brand ambassadors

Embrace Work-Life BLend

1

Foster A Culture of sharing

2 #lovemyjob

•  Friendship

•  Community

•  Reputation

Sharing builds:

Give ‘em Something to talk about

3

Align Goals

4

How do/could you turn

employees into brand ambassadors?

•  Feel valued •  Have their suggestions taken seriously •  Feel informed •  Grow & learn •  Do meaningful work

Like All of us!

87% of the workforce is not engaged with their jobs… be in the minority!

(Gallup, 2013)

Adapt what is useful, reject what is useless, and add what is specifically your own. - Bruce Lee Jenna Jacobson @jacobsonjenna

Let’s connect!

Thank you Jenna Jacobson @jacobsonjenna