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Silverstone Circuit

What Makes

Silverstone Special?

Silverstone is special.

What Makes Silverstone Special?

Business Model.

• Event promotion – Grand Prix, MotoGP etc.

• White label events & licenced events – Silverstone Classic, WEC

etc.

• Track hire

• Testing

• Participation events – Drive Centre and driving instruction

• Silverstone International Events and Consultancy

• Logistics – Silverstone Lotus

• Education

• Technology park and development

What Makes Silverstone Special?

What Makes Silverstone Special?

Vision for the future.

1. Host the Top Motor Sport Events Done

4 Wheel – Formula One, FIA GT World Championship, Silverstone Classic, Touring Cars

2 wheel – MotoGP, British Superbikes

Build a track capable for both cars and bikes

Build a World class pit & paddock complex

2. Create the Ultimate Driver / Rider Challenge Done

New fast and demanding track with World leading safety standards

3. Develop British Racing Drivers In Progress

New driver / rider facilities & programmes

Build an international karting circuit

Part of new investor plan

Eight Key Objectives

What Makes Silverstone Special?

4. Improve the Customer Experience In Progress

New grandstands with restaurants and retail outlets

Develop as a destination for a family day out – ‘weekend festivals of motor sport’

Build a ‘World Motor Sport Hall of Fame’

Part of new investor plan

Lottery Heritage Fund phase 1

5. Be a Focus for the Global Motor Sport Industry In Progress

Attract companies to a motor sport & high end engineering technology park

Create 8,500 jobs - 4,500 net new to the UK

Master Plan permissioned

MEPC

What Makes Silverstone Special?

6. Provide Embedded Education Facilities In Progress

Higher education with an engineering focus in association with local universities

Develop a large vocational training and apprentice programme

UTC opened Sept 2013

7. Have a Growing and Financially Secure Business In Progress

Diversify the business (e.g. conferences, exhibitions, concerts)

Multi purpose facilities, increased track capacity

Utilising The Wing to grow C&B business

International consultancy

8. Attract External Capital Investment for circuit In Progress

Focus on motorsport, leisure, CBE, international consultancy

Build ‘Motor City’ as a destination for a performance car buyer

What Makes Silverstone Special?

What Makes Silverstone Special?

Schematic of the future