what if the internet could help students take more...
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Turnitin has been helping educators prevent plagiarism
since 1996. We currently protect over fi ve million students
in over fi fty countries against plagiarism, and are a leader
in pioneering new technologies in collaborative learning
and online education. Our clients include thousands of uni-
versities and secondary schools all over the world—among
them every university in the United Kingdom.
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What if the Internet couldhelp students take more responsibility for learning and let teachers focus on teaching?
Now it can.
The Turnitin SolutionUsed in thousands of institutions
in over fi fty countries, Turnitin is
recognized around the world as
the standard in online plagiarism
prevention. Developed initially to
complement Internet-based peer
reviews in large seminar classes at
UC Berkeley, Turnitin’s plagiarism
prevention system now helps en-
sure a level academic playing fi eld
for millions of students worldwide.
But plagiarism prevention is
only part of the story. At Turnitin,
we believe new technologies have
the power to improve instructor
effi ciency, and most importantly,
to help students learn. We have
developed an innovative suite of
online products to help educators
and students realize the Internet’s
full educational potential.
Research in the Digital EraThe Internet has almost unlimited
promise as a research tool. For the
fi rst time ever, relevant (and often
not so relevant) information on vir-
tually any topic is never farther than
a mouse click away. This allows for
increased effi ciency in research ap-
plications of all kinds, and, unfortu-
nately, quick-fi x solutions for those
students looking for less than hon-
est ways of fi nishing that last-min-
ute essay, report, or term paper.
Turnitin’s suite of educational
products help eliminate abuse of the
Internet as a research tool, mini-
mize its potentially negative impact
on the development of quality read-
ing, writing, and research skills, and
encourage exploration of the new
educational possibilities it offers for
collaborative learning.
Modular, Comprehensive Management of Student Papers
Plagiarism Prevention Peer Review GradeMark GradeBook Digital Portfolio
Use Turnitin’s products however you want: singly or as a complete modular system. Together, Turnitin’s products form a powerful suite of tools that help you manage the complete life cycle of submitted docu-ments without ever touching pen or paper. Read on to find out more about powerful new teaching aids like GradeBook, GradeMark, and Peer Review.
It was a very positive experience for me. Far from being a digital policeman, I found that Turnitin was actually an excellent teaching tool. When student work was not cited properly, I was able to sit down with them and explain the importance of citations, and demonstrate to them where the problems lay. Having Turnitin do the “detective work” took some of the confrontation out of this situation.
Prof. Gillian MothersillRyerson University
Turnitin Facts
• Turnitin currently protects over
fi ve million students in over fi fty
countries, including high schools,
colleges and universities.
• Our in-house version of the Inter-
net contains over 2.4 billion pages,
and we add and update millions of
pages daily.
• Turnitin currently receives and
processes tens of thousands of
student submissions per day.
• Submitted papers are compared
not only against live Internet
pages, but also against previous
versions of the Internet, all prior
student submissions, and various
ProQuest ® databases.
• Student and instructors can submit
papers in a variety of formats,
including Microsoft Word ®, PDF,
TXT, or via cut and paste.
• Turnitin is now a WebCT® Power-
links Partner.
• We now offer APIs that make it
easy to integrate Turnitin with uni-
versity portals or other proprietary
campus systems.
• All Turnitin products and services
are provided through our secure
servers with SSL data encryption.
This Application Service Provider
(ASP) model means no installa-
tion, updates, or maintenance of
the system is ever required of the
user. You can get Turnitin up and
running at your campus immedi-
ately.
Plagiarism Prevention Most educators today
know that plagiarism
and peer to peer
collusion– especially
in their Internet forms– are signifi -
cant problems in schools around the
world. How often have you received
suspiciously well-written essays or
writing assignments but lacked the
means to confi rm they had been
plagiarized?
Originality ReportsTurnitin’s unique plagiarism pre-
vention system makes it easy to
determine if students are writing
original work. For every paper sub-
mitted to Turnitin, we generate two
versions of a unique, customized
Originality Report (see next page).
Each report details the results of
our comprehensive Internet, com-
mercial database, and submitted
student paper database searches in
a concise and unambiguous format.
Our system is the most widely
used, user-friendly, and technologi-
cally sophisticated plagiarism pre-
vention tool available. It confi rms
instances of suspected plagiarism,
and more importantly, acts as a
powerful deterrent to stop cheating
before it starts.
Real ResultsEducators using Turnitin observe
a signifi cant reduction in the in-
cidence of plagiarism in their
classrooms and an increase in the
quality of written work. Further-
more, institutions using Turnitin on
a large scale have seen measurable
rates of plagiarism drop to almost
zero. Effi cient and effective plagia-
rism prevention is one of the easiest
and cost effective ways to make sure
students are getting the most out of
your teaching and ensure they are
building the reading, writing, and
research skills they will need for a
lifetime of learning.
Turnitin is simple for teach-ers and their students to use, and it does work… Highly recommended for high school and academic libraries.
The Library Journal
Plagiarism Facts
• 80% of college-bound students admit
to cheating on schoolwork, yet 95% of
them never get caught – Who’s Who
Among American High School Students
• In a survey by the Josephson Institute
of Ethics, 74 percent of high school-
ers say they’ve cheated on an exam at
least once; this is up 13 percent from a
decade ago. – Redbook, April 2003
• 44 percent of students considered mi-
nor cut-and-paste Internet plagiarism as
“trivial” cheating or not cheating at all.
– Congressional Researcher, September
19, 2003
• Word of teacher vigilance of, adminis-
trative support for, and board backing
of plagiarism detection, reporting, and
sanctions spreads like a fi re in school
gossip chains, as do benign neglect or
over lenient teacher, administrative, and
board attitudes and behaviors. – Educa-
tion, Spring 2003
• 257 chief student affairs offi cers across
the country believe that colleges and
universities have not addressed the
cheating problem adequately – from a
study by Ronald M. Aaron and Robert
T. Georgia: Administrator Perceptions
of Student Academic Dishonesty in Col-
legiate Institutions
0
5
10
15
20
25
30
35
40
45
9/026/02 12/023/0212/019/016/013/0112/00
Perc
enta
ge o
f Uno
rigin
ality
in S
tude
nt W
ork
Elapsed Time (month)
Originality Trends for a large California Public University
This graph illustrates the incidence of plagiarism over time at a large California Public University, based on papers submitted to Turnitin. After a peak of nearly forty percent after the initial implementation of Turnitin, this university has seen plagiarism rates drop to almost zero in just over one year.
All side-by-side reports clearly show pertinent document information, such as the paper’s author, title, date of submission, and Turnitin document ID.
The similarity index indicates the percent-age of a paper for which we found matching sources. The index is color coded for quick assessment of a paper’s originality.
Each matching source is indicated by a clickable tab at the top of the report. Tabs are organized from high to low based on total percentage match. Clicking on any tab opens its corresponding web page, commer-cial database entry, or permission request to view a paper in our repository of previously submitted student papers.
Users can toggle back and forth between the side-by-side version and the print version, which shows all matching source links in one location and is formatted for easy print-ing and archival purposes (opposite page).
Any matching source can be excluded and then reanalyzed. A second version of the report is generated without searching the excluded source. This can be useful if one large matching source (for example, if a student’s paper matches another version of that same paper) obscures smaller, more relevant sources.
Matching text is color-coded for easy com-parison. In this example, the red text in the paper corresponds almost directly with the text in the source window. Both the paper and source windows are housed in frames for convenient document scrolling. Color-coding extends to the source’s link and tab colors for simple orientation.
The Originality ReportSide by Side Version: Turnitin’s new side-by-side Originality Report makes comparing papers to matching sources easier than ever. Users use link tabs to scroll through live Internet documents based on their percentage match with the submitted paper.
Printer Friendly Version: The print version of our Originality Report is formatted vertically to allow for easy printing. All
matching links are shown together at the top for at-a-glance reference purposes.
The top section indicates how many similar docu-ments we found and rates the paper’s overall similarity to sources online and in our cache of commercial and pro-prietary databases. The overall similarity index color indicates the total percentage of plagia-rized text, with red being the most and blue the least.
This final passage was lifted from another student’s paper that we found in our in-house database. In such in-stances of peer collusion, access to the copied paper can only be granted by the instructor of the paper’s original author.
Sometimes, students use only small pieces of online papers, making detection by conven-tional methods virtually impossible. Turnitin’s advanced pattern-match-ing technologies can locate all but the smallest fragments of text.
These paragraphs were taken from one of the many online paper mills, or “cheat-sites”, that offer free or fee-based papers and essays for download. Because only ten percent of the total cheatsite paper was used, an instruc-tor trying to track down these paragraphs manually would have great difficulty pinpoint-ing them within the thousands of other papers located at the paper mill’s website.
However, this interview with the student’s “aunt” is actually from a book called Youth’s Greatest Disabler, which the student found on the Schizophrenia Society of Saskatchewan website. Note how the passage was detected despite the student’s attempt at subtle alteration (black text).
For this paper, the author starts with an original intro-duction.
Each color-coded passage in the report has a corre-sponding live link to its match-ing source. Clicking on a link opens a new window directly to that source. Users have the option of excluding links that may be obscuring smaller, more relevant matches.
In this instance, the author inserted false citations to make readers believe these passages were quoted from a valid source.
LInks can indicate a match with an online source, a docu-ment in our database of sub-mitted papers, or, in this case, an article within the ProQuest commercial database.
Peer ReviewPeer Review gives
instructors the abil-
ity to create custom-
ized “peer review
assignments” that students use to
evaluate and learn from each other’s
work. These assignments provide a
precise framework for students to
think critically about the elements of
good essay and paper writing, such
as evidence, style, and voice.
Each peer review assignment is
a collection of topic questions, which
require answers in essay form, and
metrics, which ask students to rate
papers based on sets of customiz-
able criteria. Instructors can elect to
write their own questions, get ideas
for assignments from our library of
pre-written topics and metrics, or
any combination of both.
GradeMarkGradeMark is a
revolutionary new
interface that allows
for online contex-
tual markup without pens, paper,
or additional software. MS Word
documents uploaded to Turnitin are
returned with their original format-
ting intact, and can then be “marked
up” by placing customizable marks
directly into the body of the paper.
Placed marks can be associ-
ated with instructor feedback of any
length, just like adding comments to
the margin of a paper. Instructors
can also target specifi c grammatical
or stylistic issues with customizable
rubrics that help quantify instances
of particular problems for a given
paper, student, or class.
Clicking anywhere on the body of the paper generates the “active mark” icon. The top window becomes active for the position in the paper indicated by the active mark. Instructors can then associate the active mark with feedback of any length. Feedback can be also paired with rubrics, which target specific writing problems by linking to additional information. Common mistakes such as spelling and punctuation errors can be addressed easily by adding “quickmarks” from the quick-mark menu located directly above the body of the paper.
The top window lets students read, answer, and review topic and metric questions. Reviewers can place contextual marks or rubrics directly into the paper’s body to indicate specific passage(s). If desired, reviewers can associate placed marks with customizable rubrics, which target specific writing problems by linking to additional information. Each review toggles between edit mode (for writing and updating responses), and read mode (for assessing all responses and placed rubrics through anchored links to marks in the body of the paper).
GradeBookTurnitin’s Grade-
Book sets a new
standard for sim-
plicity and effi ciency
in online gradebooks. Integrated
seamlessly with Turnitin’s other
products, GradeBook lets instructors
keep running tabs on class or indi-
vidual student progress, allows for
real time scaling of grades (without
messy altering of point totals), and
translates percentage-based totals
into any grade format imaginable.
GradeBook is the fi rst online
gradebook to mimic the “at-a-
glance” usability of conventional
paper gradebooks while still provid-
ing the fl exibility and effi ciency of
computer-based grading programs.
And unlike many such programs,
GradeBook does not require the
installation or maintenance of ad-
ditional software.
Digital PortfolioTurnitin’s Digital
Portfolio (coming
soon) will give users
the ability to col-
lect all their uploaded material into
indexed, easily manageable online
portfolios. Portfolio organization
will be completely customizable,
and allow for the cataloging (and
cross-cataloging) of submitted work
by criteria as diverse as academic
year, academic institution, student,
or class.
Instructors will be able to
archive their classes’ work con-
veniently and safely, without the
encumbrance of yellowing papers
and unwieldy fi ling systems, while
students will have the opportunity
to easily keep track of their work’s
progress through the progression of
their academic careers.
Every assignment created through Turnitin is indicated by a tab that appears at the top of GradeBook. Grades are submitted by clicking on the “grade” button for a given assignment. Any additional class grades (exams, labs, presentations, etc.) can be entered into GradeBook using the “add entry” feature. The scale feature lets you change the weights of assignments without changing point totals and without ever touching a calculator. GradeBook exports neatly to Excel if you want a final copy of your class’ s grades in paper format.
I think the program has worked particularly well as a deterrent to plagiarism among my students. After initially feeling that I “didn’t trust” them, they moved on to feeling that this was a satisfac-tory solution, and actually helped “level the playing fi eld” among them so that everyone was more comfortable doing original, inde-pendent work. I was quite pleased with the way it actually improved teacher-student and student-stu-dent relations.
Jane Ross (OIB Coordinator)Lycee Francais de New York
TrainingThe goal of our training program
is to increase the adoption of our
services across your institution and
to help promote academic integrity.
We do this with face-to-face cus-
tomized training sessions, online
seminars, and our quickstarts and
user manuals. We also conduct
workshops that address the causes
and effects of plagiarism and how to
take steps to prevent it.
For further information on our
training programs, please e-mail
training@turnitin.com, or visit our
website at www.turnitin.com.
HelpdeskTurnitin provides several online
support tools for users, including a
page-specifi c FAQ section for easy
site navigation. Direct helpdesk
support is available for all pri-
mary account administrators free
of charge, and can be accessed both
online via a Turnitin helpdesk form
(responses are sent back within
24 hours via email) and by phone
to our dedicated helpdesk support
staff.
Supplementary support plans
can also be purchased at all account
levels for sub-administrators, fac-
ulty and student users of Turnitin.
For further information on our ex-
tended helpdesk packages, contact
sales@turnitin.com.
Security/PrivacyTurnitin is serious about protect-
ing the privacy and security of our
users’ information. We achieve
extremely high levels of security
through the use of SSL encryption,
redundant servers, sophisticated
fi rewalls, offsite secure backups,
and much more.
With an advertising-free web-
site, login and password protected
access, and a Privacy Policy with the
highest standards, Turnitin provides
a system that you and your students
can use with confi dence.
API IntegrationTurnitin’s API solution makes it
even easier for instructors and stu-
dents to get started using Turnitin.
If your institution is already using
an online service or hosts a class or
university portal, integrating Tur-
nitin’s API will make Turnitin seem
like a natural extension of the web
services you already have in place.
After integrating our API, a
simple link to Turnitin will appear
at a location of your choice. New
instructors can get started by just
clicking the link. Behind the scenes,
we create a user profi le for the
instructor, join the instructor to your
institution’s account, and log the
instructor in to his or her personal
Turnitin pages. Existing users can
log in to their account in the same
way, by clicking a single button.
Since there is nothing new to
learn, instructors can get up and
running with Turnitin quickly and
easily without fi lling out forms,
creating passwords, or memorizing
account information.
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iParadigms, LLC1624 Franklin St., 7th FloorOakland, California 94612
tel (510) 287-9720fax (510) 444-1952www.turnitin.com
How to PurchaseAnnual registration to
Turnitin is offered at afford-
able rates. The cost varies
depending on your school
or institution type, which
licensing plan you choose,
and your total student
enrollment. For informa-
tion on pricing, licensing,
and registration please visit
www.turnitin.com and re-
quest a quote. A sales rep-
resentative can be reached
by either phone or e-mail:
sales@turnitin.com
(510) 287-9720
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Turnitin and GradeMark are registered trademarks of iParadigms, LLC. Copyright 2003, iParadigms, LLC
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