what comes in affects what goes - western association … · what comes in affects what goes out...

WHAT COMES IN AFFECTS WHAT GOES OUT

Exploring the impact of Independent School

Qualities and Admission Policies on College Results

PRESENTERS

•  Tamar Adegbile, Director of College Counseling, Cate School

•  Rhody Davis, Director of College Counseling,

Viewpoint School •  Emmi Harward, Director of College Counseling,

The Bishop's School •  Jeff Morrow, Director of College Counseling,

Oaks Christian School  

HOW DO SCHOOLS’ ENTRY POINTS

STRUCTURE CULTURE

IMPACT COLLEGE OUTCOMES?

Revenue: Meet or increase gross

tuition revenue.

Prestige:

Best fit High-impact students

High-impact parents

Access

(Discounting): Meet/inc. net tuition

revenue.

Strategically deploy FA$.

Balance T.R. demand.

Attributes:

Gender Diversity

Sibs/new/ employee children

Feeders

Diff grades

SEM: STRATEGIC ENROLLMENT MANAGEMENT

HIT THIS: WHILE ALSO DOING THIS:

CONTROL FOR SIZE

CONTROL FOR MISSION FIT (STUDENT CHARACTERISTICS)

BALANCE MARKET REALITIES (UNEVEN DEMAND FOR SEATS)

SEM: STRATEGIC ENROLLMENT MANAGEMENT

Mission Mission

Margin

Margin

Discounting

Revenue

Students & Parents: Fit/Impact

Students: Fit/Attributes

Selectivity = More Mission Focused Selectivity = More Margin Focused

FIRST QUINTILE

6

8

10

Entry Point

Upper School Middle School Lower School

FIFTH QUINTILE

Entry Point

Upper School Middle School Lower School