what and how users read: transforming reading behavior into valuable feedback for the wikipedia...
Post on 05-Dec-2014
468 Views
Preview:
DESCRIPTION
TRANSCRIPT
What and how users read:Transforming reading preferences and behavior into
valuable feedback for the Wikipedia communityWikimania 2014 | August 8, 2014 | Track: Wikimedia Inspiration
Claudia Müller-Birn & Janette Lehmann!
photo credit: marissa, CC BY 2.0
We know YOU!
2photo credit: philosophygeek CC BY-SA 2.0
3
Included research papers: 477 Criteria of inclusion: Often cited Included years: 2003 - 2012 Number of groups: 6 Sources: English-language databases, peer-reviewed journal articles, doctoral theses Vi
sual
izat
ion
is b
ased
on
(Oko
li et
al.,
201
2)
4
Included research papers: 477 Criteria of inclusion: Often cited Included years: 2003 - 2012 Number of groups: 6 Sources: English-language databases, peer-reviewed journal articles, doctoral theses Vi
sual
izat
ion
is b
ased
on
(Oko
li et
al.,
201
2)
‣ Second-class members of an online community (Preece et al. 2004)
‣ “Lurkers” or “free-riders” (e.g., Nonnecke, 2000, Nonnecke, 2004)
‣ More resource-taking than value-adding (Kollock, 1990)
‣ Only valuable when they become active contributors (Preece et al. 2004)
5photo credit:
claudia müller-birn, CC BY 2.0
Why might it be useful to know your readers better?!
6
Why might it be useful to know your readers better?!
7
As a user, I have a better reading experience, so I return more often, and eventually become a contributor.
As an editor, I can use reading time as an additional measure for article quality.
As an author, I feel that my work is more valuable when an increasing number of readers access “my” articles.
As an interface designer, I can adapt the article presentation by considering the exploration reading pattern.
…
Let’s make the first step!
8photo credit: DonToofee CC BY-SA 2.0
9
(1) We studied people’s reading preferences, i.e. what they read.
!
!
Reading preferences
10
Biography
Entertainment
List
Tech
History
Misc
Health
Leisure
Sport
Places
Adult
Culture/Belief
0 0.125 0.25 0.375 0.5
2.6%2.6%2.8%3%3.2%3.4%3.8%4.4%5%
7.6%17.4%
44.2%
11
(1) Does an article’s popularity change over time?
!
!
people’s reading preferences
Three patterns of readers’ interests
12
2011-09 2011-12 2012-03 2012-06 2012-09
One directionProportion of users
0
0.0020
Constant interest!!‣Regularly accessed articles, sometimes
only for fact finding ‣Examples: Albert Einstein, Facebook, IMDB
Peak interest!!‣Death of people, game and movie releases ‣Examples: Whitney Houston, The Hunger
Games, 2012 Phenomenon
Increasing/decreasing interest!!‣ Items that became popular/loose popularity
during our observation period ‣Examples: One direction, Instagram
13
14
(1) Does an article’s popularity change over time?
!
(2) Do readers interests relate to editors preferences?
✔
people’s reading preferences
15
Preference matrix
16
17
(1) We studied people’s reading preferences, i.e. what they read.
!
(2) We analyzed people’s reading behaviors, i.e. how they read.
✔
Example of a reading session on Wikipedia
18
0.5min 1.8min 2min
Session statisticsarticle views: 3session articles: 5reading time: 4.3min
session starts
session ends
time
Two exemplary reading patterns
19
Focus Exploration
!!
Article Views ~ ↑↑
Reading Time ↑ ~
Session Articles ↓↓ ↑↑~ on average ↓ little below average ↑ little above average ↓↓ well below average ↑↑ far above average
-1.0
0.5
-0.5
0.0
1.0
-1.0
0.5
-0.5
0.0
1.0
Explicit feedback with the AFT
20
Implicit feedback with reading behavior
Readers give
suggestions
Readers read
articles
Editors make
improvements
Graphic created by Fabrice Florin, CC BY-SA 3.0
Wrapping up‣ Data on readers are already available, but their
potential has not being fully exploited ‣ Reading behavior provides an alternative way to think
about readers but an application is not available yet
21photo credit: marissa, CC BY 2.0
!Many thanks to the co-authors of our research paper:
David Laniado, Mounia Lalmas, Andreas Kaltenbrunner !
For more information: http://janette-lehmann.de/docs/pub2014_ht.pdf
Thank you.
22These slides are licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.
Check out the review by Piotr on Wikimedia Research Newsletter (vol 4, issue 7, July 2014)
References
‣ C. Okoli, M. Mehdi, M. Mesgari, F. Å. Nielsen, and A. Lanamäki. The People’s Encyclopedia Under the Gaze of the Sages: A Systematic Review of Scholarly Research on Wikipedia. http://ssrn.com/abstract=2021326, 2012.
‣ J. Preece, B. Nonnecke, and D. Andrews. The top five reasons for lurking: improving community experiences for everyone. Comp. in Human Behavior, 20(2), 2004.
‣ B. Nonnecke and J. Preece. Lurker demographics: counting the silent. In Proc. CHI (2000). ‣ B. Nonnecke, J. Preece and D. Andrews. What lurkers and posters think of each other. In Proc. HICSS
(2004). ‣ P. Kollock. The economies of online cooperation: Gifts and public goods in cyberspace. In Communities
in Cyberspace, pages 220–239. Routledge, 1990.
23These slides are licensed under the Creative Commons Attribution-Share Alike 2.0 Generic license.
top related